THE BUSINESS CASE FOR READING NOVELS
Dec 03, 2014
THE BUSINESS CASE FOR READING
NOVELS
While reading a book or story,
people are prone to subconsciously
adopt the behavior, thoughts,
beliefs and internal responses of
fictional characters. “Fiction-reading activates neuronal pathways in the brain that measurably help the reader better understand real human emotion- improving his or her overall social skillfulness.”
INCREASE YOUR EQ
Reading novels has been shown to increase your
Emotional Intelligence, or EQ. Emotional intelligence
(EQ) is the ability to identify, assess, and control the
emotions of oneself, of others, and of groups.
So, when reading an engrossing book, you
begin to subconsciously think like the
characters!
READ F ICTION- RAISE EMOTIONAL INTELLIGENCE (EQ)
What Should We Read: I recommend the
great American novel, as relevant today as it
was over 80 years ago…
Which is the Great American novel?
It was written in the 1922 during the Roaring
Twenties, well before the great depression.
Here’s what American society looked like then…
THEN AND NOW- 1920’S AMERICA
Consumer Credit Boom
Booming Housing Market
Inflated Stock Market
Public Fascination with
Celebrities
Rising Inequality
Sound
Familiar?
THE GREAT AMERICAN NOVEL
The "Great American
Novel" is the concept of a novel that is
distinguished in both craft and
theme as being the most accurate
representative of the zeitgeist in the United States at the time of its writing.
GATSBY LEXICON
"A phrase began to beat in my ears with a sort of heady
excitement: 'There are only the pursued, the pursuing, the
busy, and the tired.'"
"Americans, while occasionally willing to be serfs, have
always been obstinate about being peasantry”
The language used in the Great Gatsby is old,
but the ideas are timeless. It continues to be
one of America’s favorite stories and is a well-
known pop culture reference…
THERE ARE NO SECOND ACTS IN AMERICAN LIVES
We learn emotion and how to interpret our
feelings from the world around us. Be sure
to surround yourself authors and books that
are worthy of your attention and emotions.
For the next last two slides, notice if you feel an emotional response…
SCOTT & ZELDA
To Scott,
Dearest: I am always grateful for all the loyalties you gave
me, and I am always loyal to the concepts that held us to-
gether so long: the belief that life is tragic, that a man’s
spiritual reward is the keeping of his faith: that we
shouldn’t hurt each other. And I love, always your fine
writing talent, your tolerance and generosity; and all your
happy endowments. Nothing could have survived our life.Devotedly,and always with mydeepest gratitudeZelda
THANK YOU
Ryan Melnikas
Sources: The Business Case for Reading Novels: http://blogs.hbr.org/cs/2012/01/the_business_case_for_reading.htmlHow Reading Fiction Boosts Empathy:http://www.good.is/posts/how-reading-fiction-boosts-empathy/