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While you are waiting for our webinar to begin, you might be interested in the downloads on the Attachment tab:
Have a question for our analyst? Click the Question tab. Q&A will be at the end of today’s presentation.
And - business case scenarios in this space still emanate from executives who already "get it," and have budget to fund it.
That is changing as more ROI-driven marketing buyers come on board.
Providers, services, and projects
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What do these providers sell?
> Demand: strategic services
• Marketing Strategy
• Experience Strategy
• Experience Design
• Product and service design
• Customer insight
• Market research
• Ethnography
• Observational research
• Quantitative research and analysis
Let’s look at sample engagements…
• Audi (Razorfish)
• Telstra (Deloitte Digital)
• Australian Open (IBM Interactive)
• Intel (MRM Group)
• Dunkin Donuts (SapientNitro)
• SENGLED (Effective UI)
• U.S. Bank (TandemSeven)
• MIT Media Lab (Continuum)
• Delta Air Lines (AKQA)
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Razorfish is helping Audi redefine the future of car buying by digitizing the showroom experience
Razorfish is the lead digital agency for Audi and is responsible for the concept and design of a truly immersive, highly interactive, and emotionally engaging retail environment where customers control the showroom experience.
The success of the Piccadilly Circus showroom in downtown London in 2012 led to the opening of Audi City Beijing, demonstrating how strategic and creative excellence culminate in a transformative experience.
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Deloitte Digital delivered a tablet optimized website for Telstra, constructed with Drupal™
IBM Interactive Experience serves up an Ace Fan Experience at The Championships, Wimbledon 2014.
MRM found ways to challenge IT professionals with innovative gamification techniques
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Dunkin Donuts called on SapientNitro for its new digital menu boards
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EffectiveUI is working with SENGLED to reinvent the smart light bulb
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TandemSeven delivered a high-impact B2B portal for U.S. Bank using UX360 dynamic digital personas
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Millions of children have no access to computers; Continuum is addressing the challenge with MIT.
How do you create a inexpensive laptop robust enough for the extreme environments where these children live?
Inspired by the challenge and a deep understanding of the end user, the team created an award-winning prototype that was fun to use, consumes
very little power, and can take some abuse without breaking.
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The Fly Delta platform by AKQA takes stress out of travel
The travel experience is as much about what happens before you get on the plane, as the journey itself.
Making Fly Delta work across all touchpoints and channels, and for all levels of traveller, correlated to a jump in digital revenue and a lift in rankings.
Recommendations
Assess your internal capabilities for delivering the type of digital experience that will leapfrog your competitors.
Don't be seduced by the creative side alone if you decide to pursue a partnership with a UX design firm.
Understand that this space is highly fragmented and packed with boutique firms that are new to the industry.
Look for providers in this space with stories that began a decade ago versus a year ago.
Recommended Reading
Agenda Overview for Customer Experience, 2014
What’s Next in UX Design?
Market Guide: Providers of Premium UX Design Services (pending)
Advance Your Promotional Strategy to Compete on the User Experience
Top 10 Mistakes in Web and User Experience Design Projects
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