The Building Blocks of a Winning Digital Strategy · The Building Blocks of a Winning Digital Strategy Dan Kneeshaw Digital Channels & Platforms @DKneeshaw Chad Mitchell Digital Strategy

Page 1 <img data-url='document/the-building-blocks-of-a-winning-digital-strategy-the-building-blocks-of-a-winning.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: The Building Blocks of a Winning Digital Strategy · The Building Blocks of a Winning Digital Strategy Dan Kneeshaw Digital Channels & Platforms @DKneeshaw Chad Mitchell Digital Strategy' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader030.cupdf.com/reader030/viewer/2022040411/5ed38461b1ba8a429811c440/html5/thumbnails/1.jpg' width='140' height='200' /> The Building Blocks of a Winning Digital Strategy

Dan KneeshawDigital Channels & Platforms

@DKneeshaw

Chad Mitchell Digital Strategy and Branded Content

@cmmitchell4

#RaganDisney

Page 2 <img data-url='document/the-building-blocks-of-a-winning-digital-strategy-the-building-blocks-of-a-winning.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: The Building Blocks of a Winning Digital Strategy · The Building Blocks of a Winning Digital Strategy Dan Kneeshaw Digital Channels & Platforms @DKneeshaw Chad Mitchell Digital Strategy' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader030.cupdf.com/reader030/viewer/2022040411/5ed38461b1ba8a429811c440/html5/thumbnails/2.jpg' width='140' height='200' /> Page 3 <img data-url='document/the-building-blocks-of-a-winning-digital-strategy-the-building-blocks-of-a-winning.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: The Building Blocks of a Winning Digital Strategy · The Building Blocks of a Winning Digital Strategy Dan Kneeshaw Digital Channels & Platforms @DKneeshaw Chad Mitchell Digital Strategy' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader030.cupdf.com/reader030/viewer/2022040411/5ed38461b1ba8a429811c440/html5/thumbnails/3.jpg' width='140' height='200' /> Page 4 <img data-url='document/the-building-blocks-of-a-winning-digital-strategy-the-building-blocks-of-a-winning.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: The Building Blocks of a Winning Digital Strategy · The Building Blocks of a Winning Digital Strategy Dan Kneeshaw Digital Channels & Platforms @DKneeshaw Chad Mitchell Digital Strategy' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader030.cupdf.com/reader030/viewer/2022040411/5ed38461b1ba8a429811c440/html5/thumbnails/4.jpg' width='140' height='200' /> Strategy | Staff | Structure

Page 5 <img data-url='document/the-building-blocks-of-a-winning-digital-strategy-the-building-blocks-of-a-winning.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: The Building Blocks of a Winning Digital Strategy · The Building Blocks of a Winning Digital Strategy Dan Kneeshaw Digital Channels & Platforms @DKneeshaw Chad Mitchell Digital Strategy' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader030.cupdf.com/reader030/viewer/2022040411/5ed38461b1ba8a429811c440/html5/thumbnails/5.jpg' width='140' height='200' /> Page 6 <img data-url='document/the-building-blocks-of-a-winning-digital-strategy-the-building-blocks-of-a-winning.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: The Building Blocks of a Winning Digital Strategy · The Building Blocks of a Winning Digital Strategy Dan Kneeshaw Digital Channels & Platforms @DKneeshaw Chad Mitchell Digital Strategy' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader030.cupdf.com/reader030/viewer/2022040411/5ed38461b1ba8a429811c440/html5/thumbnails/6.jpg' width='140' height='200' /> Page 7 <img data-url='document/the-building-blocks-of-a-winning-digital-strategy-the-building-blocks-of-a-winning.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: The Building Blocks of a Winning Digital Strategy · The Building Blocks of a Winning Digital Strategy Dan Kneeshaw Digital Channels & Platforms @DKneeshaw Chad Mitchell Digital Strategy' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader030.cupdf.com/reader030/viewer/2022040411/5ed38461b1ba8a429811c440/html5/thumbnails/7.jpg' width='140' height='200' /> Page 8 <img data-url='document/the-building-blocks-of-a-winning-digital-strategy-the-building-blocks-of-a-winning.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: The Building Blocks of a Winning Digital Strategy · The Building Blocks of a Winning Digital Strategy Dan Kneeshaw Digital Channels & Platforms @DKneeshaw Chad Mitchell Digital Strategy' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader030.cupdf.com/reader030/viewer/2022040411/5ed38461b1ba8a429811c440/html5/thumbnails/8.jpg' width='140' height='200' /> Page 9 <img data-url='document/the-building-blocks-of-a-winning-digital-strategy-the-building-blocks-of-a-winning.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: The Building Blocks of a Winning Digital Strategy · The Building Blocks of a Winning Digital Strategy Dan Kneeshaw Digital Channels & Platforms @DKneeshaw Chad Mitchell Digital Strategy' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader030.cupdf.com/reader030/viewer/2022040411/5ed38461b1ba8a429811c440/html5/thumbnails/9.jpg' width='140' height='200' /> Page 10 <img data-url='document/the-building-blocks-of-a-winning-digital-strategy-the-building-blocks-of-a-winning.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: The Building Blocks of a Winning Digital Strategy · The Building Blocks of a Winning Digital Strategy Dan Kneeshaw Digital Channels & Platforms @DKneeshaw Chad Mitchell Digital Strategy' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader030.cupdf.com/reader030/viewer/2022040411/5ed38461b1ba8a429811c440/html5/thumbnails/10.jpg' width='140' height='200' /> Page 11 <img data-url='document/the-building-blocks-of-a-winning-digital-strategy-the-building-blocks-of-a-winning.html?page=11' data-page='11' class='cut-thumb lazyload' alt='Page 11: The Building Blocks of a Winning Digital Strategy · The Building Blocks of a Winning Digital Strategy Dan Kneeshaw Digital Channels & Platforms @DKneeshaw Chad Mitchell Digital Strategy' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader030.cupdf.com/reader030/viewer/2022040411/5ed38461b1ba8a429811c440/html5/thumbnails/11.jpg' width='140' height='200' /> Page 12 <img data-url='document/the-building-blocks-of-a-winning-digital-strategy-the-building-blocks-of-a-winning.html?page=12' data-page='12' class='cut-thumb lazyload' alt='Page 12: The Building Blocks of a Winning Digital Strategy · The Building Blocks of a Winning Digital Strategy Dan Kneeshaw Digital Channels & Platforms @DKneeshaw Chad Mitchell Digital Strategy' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader030.cupdf.com/reader030/viewer/2022040411/5ed38461b1ba8a429811c440/html5/thumbnails/12.jpg' width='140' height='200' /> 5 Key Takeaways