The Brown Noise - Digital Services (2014 Q1)

T H E B R O W N N O I S E

CONTENTS๏ What Is THE BROWN NOISE ?

๏ Who We’ve Worked With

๏ What We Can Offer You

๏ Recent Successes

๏ Services

๏ Online Publicity (Earned Placement)

๏ Ambassador + Sponsorship Programs

๏ Social Engagement/Direct-to-Consumer

๏ Content Syndication

๏ Creative Development

๏ web, mobile, print, & video

๏ High Level Promotions

๏ Project Management

๏ Strategy + Consultation

๏ Contact US

WHAT IS THE BROWN NOISE ?

๏ THE BROWN NOISE is a “lean & mean” digital and social media solutions company delivering effective campaigns for brands, products, and personalities since 2008

๏ We specialize in Online Publicity, Blogger Outreach, Ambassador Programs, Social/Direct-to-Consumer Engagement, And Content Syndication

๏ Additional Services include: Creative Development, High-Level Promotions, Project Management + Strategic Consulting

๏ We’ve cultivated relationships with thousands of mainstream online press outlets, influential social media personalities, and niche tastemakers across many major verticals and categories

๏ With 20+ years combined experience in entertainment and brand marketing in the online space, we have executed hundreds of campaigns for Fortune 500 companies, Startups, Major Studios, Game Developers, Record Labels, as well as Independent Productions and Artists

WHO WE’VE WORKED WITH

WHAT WE CAN OFFER๏ Amplify your brand’s online presence and reach via a suite of

Online Consumer Outreach services

๏ Secure earned featured placement across key media outlets and blogs via engaging promotions and editorial content

๏ Connect your brand with key influencers + tastemakers across targeted verticals and demographics

๏ Syndicate approved content and copy via online media outlets and social media channels

๏ Heighten brand awareness, empower core fans and ambassadors, bolster and influence organic conversation and social interaction, as well as identify and engage new fans and consumers

๏ Develop a recognizable digital and social footprint for your brand that compliments efforts in other media channels

RECENT SUCCESSES

GOALS

๏ Secure 600+ unique editorial placements across targeted verticals, including: Parenting/Mommy/Daddy Lifestyle, Newlyweds, Personal/Family Finance, Boomers, and Seniors

๏ Develop engaging content effectively integrating Genworth Financial assets, highlighting the brand and services

๏ Identify and reach potential Genworth consumers within the digital & Social landscape, effectively positioning the brand as major resource of Financial Literacy

Results

๏ 700+ unique article placements

๏ 200+ participating blogs and sites

๏ 50,000+ social shares (Twitter, Facebook, Google+ Pinterest, and StumbleUpon)

๏ 81+ average social shares per placement

๏ 7,000+ user comments

RECENT SUCCESSES

GOALS

๏ Build pre-release awareness and anticipation

๏ Maximize post-release conversation via promotions, content, and announcements

๏ Drive traffic to media assets, game trailers, pre-sale page, and Official Facebook Page

๏ Secure featured placements, promotional giveaways, trailer and content features, game previews and reviews on targeted influencer blogs and online media outlets

๏ Maximize ancillary shares and activity within social media channels

Results

๏ 1400+ Placements landed on 85+ media destinations and blogs

๏ 500+ ancillary social media placements (Twitter, Facebook)

๏ 16+ placements per site average (not including ancillary social media posts)

๏ 142MM+ Impressions delivered from social placements

๏ 15x’s increase in weekly aggregate buzz volume from pre-campaign to activation (263K messages over 9 weeks *via BuzzMetrics)

๏ 132K+ video starts and 107K+ Completed video views

๏ 81% conversion rate (Click-to-completed-video-view) across 9 trailers

RECENT SUCCESSES

GOALS

๏ Build pre-release awareness and anticipation

๏ Maximize post-release conversation via promotions, content, and announcements

๏ Drive traffic to media assets, game trailers, pre-sale page, and Official Facebook Page

๏ Secure featured placements, promotional giveaways, trailer and content features, game previews and reviews on targeted influencer blogs and online media outlets

๏ Maximize ancillary shares and activity within social media channels

Results

๏ 1100+ Placements landed on 88+ media destinations and blogs

๏ 380+ ancillary social media placements

๏ 12+ placements per site average (not including ancillary social media posts)

๏ 149MM+ Impressions delivered from social placements

๏ 17x’s increase in weekly aggregate buzz volume from pre-campaign to activation (176K messages over 10 weeks *via BuzzMetrics)

๏ 118K+ video starts and 90K+ Completed video views

๏ 79% conversion rate (Click-to-completed-video-view) across 14 trailers

OUR SERVICESADDITIONAL SERVICES

๏ Creative Development

๏ Web

๏ Mobile

๏ Print

๏ Video Production

๏ High-Level Promotions

๏ Project Management

๏ Client/Vendor

Relations

๏ Strategy &

Consultation

CORE SERVICES

๏ Online Publicity

(incl. blogger outreach)

๏ Ambassador/Sponsorship

Programs

(earned & paid)

๏ Social/Direct-To-

Consumer Engagement

๏ Content Distribution

๏ Campaign Reporting +

Analysis

CORE SERVICES

ONLINE PUBLICITY๏ earn featured coverage and promotional opportunities

among key digital media outlets, including:

๏ Portals

๏ Mainstream sites + blogs

๏ Niche sites + blogs

๏ leverage established relationships with thousands of site editors, journalists, bloggers, community admins, and online tastemakers

๏ Syndicate approved content and messaging

๏ Recommended deliverables include: Press Releases, One-Sheets, and other approved Copy, Video, Images, Ad Units, Social Apps/Games, and URLs

๏ Develop engaging editorial and promotional opportunities to secure featured coverage and reader commentary

๏ online Publicity includes:

๏ Press release servicing/placement

๏ Content Syndication

๏ Reviews

๏ Video Features

๏ Downloads/Streams

๏ Event Calendars

๏ Promotional Giveaways (where applicable)

๏ Includes prizing fulfillment

๏ Interviews

๏ Press Junkets

๏ Campaign Reporting & Analysis

๏ Compliment and support initiatives in additional media channels (if applicable)

ONLINE PUBLICITY

2K Games

Bioshock Infinite

Reviews

Exclaim.Ca Examiner.com

COVERAGE EXAMPLES

2K Sports

NBA 2K13

Video Features

The Basketball Jones AnalogHype

COVERAGE EXAMPLES

2K Games

The Darkness ii

Giveaway Promotions

Horror Fix Bloody Disgusting

COVERAGE EXAMPLES

2K Games

XCOM Declassified: The Bureau

International Coverage

Tierra Gamer PixelSprite Jatokun

COVERAGE EXAMPLES

Genworth Financial

Genworth Celebrates Caregivers

“Site of the Week” Feature (Earned)

CareGiving.com

COVERAGE EXAMPLES

Verizon

Verizon Thinkfinity

Site Review (Earned)

New To Mom

COVERAGE EXAMPLES

MTV

Phoenix Unplugged

Tune-In Announcement (Earned)

BRM Cause=Time

COVERAGE EXAMPLES

AMBASSADOR & SPONSORSHIP PROGRAMS๏ IDENTIFY PARTNERSHIP OPPORTUNITIES WITH

INFLUENTIAL SITES AND BLOGS THAT ALIGN WITH YOUR BRAND

๏ RECRUIT BLOGGERS, SOCIAL MEDIA PERSONALITIES, AND ONLINE TASTEMAKERS TO SERVE AS “OFFICIAL” BRAND AMBASSADORS

๏ LEVERAGE EXISTING AUDIENCES WHO ARE ALREADY ACTIVE AND ENGAGED IN YOUR BRAND AND/OR KEY TALKING POINTS

๏ DEPLOY EXCLUSIVE CONTENT AND PROMOTIONS THAT IGNITE ORGANIC CONVERSATION AND SPEARHEAD WORD-OF-MOUTH (WOM)

๏ COMPLIMENT OUTREACH INITIATIVES WITH SPONSORSHIPS AND PAID MEDIA SUPPORT, SUCH AS: TAKEOVERS, VIDEOS, SPECIAL FEATURES, SPONSORED POSTS, AND BANNERS

Genworth Financial

2013 Consumer Outreach Program

WiseBread

AMBASSADOR EXAMPLES

Genworth Financial

2013 Consumer Outreach Program

Twitter

AMBASSADOR EXAMPLES

Last.Fm

FacebookTwitterGenworth Financial

Genworth Celebrates Caregivers

AMBASSADOR EXAMPLES

Verizon Thinkfinity

Ambassador Outreach

AMBASSADOR EXAMPLES

SOCIAL/DIRECT-TO-CONSUMER

๏ Maximize presence within targeted social networks to amplify brand awareness, distribute news and content, engage core fans and ambassadors, and reach potential new consumers

๏ Create new and manage existing social media account using approved content and info within each targeted social network

๏ Connect with fans within relevant social networks and provide fresh and updated content and info (news, videos, events, promotions, etc.)

๏ Tweets & Status Updates

๏ Direct Messaging/tagging

๏ Upload/distribute content

๏ Identify & engage influential voices and active

participants in relevant social networks and

communities to initiate conversations and distribute

content & info

๏ actively participate in relevant conversations with

potential fans and consumers:

๏ Forums & message boards

๏ Online Groups & Fan Sites

๏ Blog threads

๏ Other user-gen commentary

๏ Empower diehard fans and brand ambassadors and

recruit new ones with exclusive content and

promotions

SOCIAL/DIRECT-TO-CONSUMER

ENGAGEMENT EXAMPLES

MTV/Yahoo!

Behind The Lens

MTV/Yahoo!

Behind The Lens

ENGAGEMENT EXAMPLES

Verizon Thinkfinity

Consumer Outreach

ENGAGEMENT EXAMPLES

CONTENT DISTRIBUTION๏ Upload and distribute available digital content to

relevant aggregators, user-generated sites, social

networks, video portals, and other communities to

maximize visibility

๏ Provide content strategy to enhance viral potential

(creative, specs, length, etc)

๏ Seed Content with relevant tags & metadata to

optimize search results

๏ Interact with other users within each community to

amplify the number of views, embeds, and user-

commentary

๏ Develop branded channels within each destination to

house all video/viral content (where applicable)

๏ Track user-commentary and viewer feedback to

further inform marketing & creative strategies

2K Games

Mafia II

PR News VGrevolution

PLACEMENT EXAMPLES

MTV/Yahoo!

Behind The Lens

Mi2n AntiMusic

PLACEMENT EXAMPLES

ADDITIONAL SERVICES

CREATIVE DEVELOPMENT๏ Design and develop engaging Apps and sites which house

optimal brand content in a single destination

๏ Content could include:

๏ Streaming Video/Audio

๏ Games

๏ Images

๏ Copy

๏ Purchase Links

๏ Email & Text Opt-in

๏ Social Media Adds/shares/embeds

๏ Upon approval of completed creative, apps can be

syndicated via online publicity, blogger outreach, and

social/direct-to-consumer efforts to maximize views,

actions, and distribution

HIGH-LEVEL PROMOTIONS

๏ High-Dollar Contests & Flyaways

๏ Press Junkets

๏ Promotional Events

๏ User Submissions/User-Generated Promotions

PROJECT MANAGEMENT๏ additional “eyes + ears” to

oversee the entire project and production schedule

๏ Ownership of entire project as part of the internal “team”

๏ Quality Control for all products and assets

๏ management of overall timelines + deliverables, including:

๏ Campaign Deliverables

๏ Creative Development

๏ In-House Marketing/PR teams

๏ Coordinate Video production scheduling + deliverables

๏ Video shoots, edits, encodes, delivery specs

๏ Coordinate Web Development, including official site, digital assets + apps

๏ Manage official site content and eCommerce

๏ Coordinate efforts with in-house web developers

๏ Manage communication with additional 3rd-party Vendors + Partners

๏ Creative Direction input

๏ Concepts & Product Development

๏ Art Direction + Design

๏ Creative Copy

๏ Coordination of manufacturing of physical product & collaterals

๏ Product Management and Fulfillment (if applicable)

๏ Event Coordinations

๏ Coordination of Media/Press requests and promotions

๏ Web

๏ Radio

๏ Print

๏ Coordination of Licensing/Publishing requests

๏ Coordination of Sponsorship requests

๏ Coordination of Retail promotions

๏ Budgeting and vendor billing

PROJECT MANAGEMENT

CONTACT

To Request A Tailored Proposal, contact:

Clint Kaminska

[email protected]

808.647.0181