The BrownGirlFiles INSPIRED BY ART. FUELED BY STYLE.
Mar 29, 2016
The BrownGirlFiles
INSPIRED BY ART. FUELED BY STYLE.
PRESS KIT CONTENT
ABOUT THE BROWNGIRLFILES……………………………………………….3
ABOUT THE CREATOR, JOAN ERAKIT………………………………………..4
HISTORICAL FACT SHEET……………………………………………………...5
FEATURES, PRESS CLIPS & CONTRIBUTIONS………………………………..6
EDITORIAL CALENDAR & CONTENT………………………………………...6
AFFILIATIONS & SOCIAL CLOUT……………………………………………...6
WORKING WITH THE BROWNGIRLFILES……………………………………7
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ABOUT THE BROWNGIRLFILESInspired by art and fueled by style, online style writers are proving to lead the market of journalism. A style writer combines all necessary elements from the arts, daily inspiration and tasteful experience to create fascinating vignettes for readers. The BrownGirlFiles is an arts and style blog
catering to confident, chic and culturally-conscious individuals. The (not so) average BGF reader appreciates fashion and art in all forms—and looks to the BrownGirlFiles for its unique
perspective. The BrownGirlFiles delivers the latest in underground art, fashion and music.
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The BrownGirlFiles at a Glance Reader Demographic
Monthly Traffic: 6,700+ Age: 23-35
Daily Traffic: 2,800+ Sex: Male & Female
Subscribers: 727 Income: 60k-100k
Class: Affluent
Education: College
SPECIALIST 277 FANS 404 FOLLOWERS
ABOUT THE CREATOR, JOAN ERAKITJoan Erakit's passion for art, style and travel are conducted visually through words, curious insight and a Macbook. A Kenyan born, South African raised girl of curiosity, Joan grew up always asking questions. Her inquisitive nature ranges from finding solace in reading National Geographic, the daily newspaper and watching CNN Live's coverage of Paris Fashion Week. Throughout her years she was involved with various art exhibits in Minneapolis, interned for a fashion photographer, positioned as an editorial/business assistant for National Geographic Traveler Magazine, and a contributor of lifestyle book Frank151.
Joan is featured on myweku.com as one of the ‘Top 10 Most Influential African American Bloggers’ and highly involves her passion through literature, arts and style. Her constant goal is to share with others some of the incredible aspects of the style and art industry, and present a perspective that is fresh, distinctively unique and honest.
As a style writer, it's the merging of humanity and experience that shines light on Joan Erakit's work. She brings a classic perspective and a keen personal style to informal literature as a style writer. Her weekly contributions to the lifestyle journal, Frank151 brings flare to an array of curious online viewers through her fashion inspirations, architectural readings, style musings and art pursuits. Joan’s eloquent style with life assures
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direct connection to audiences who crave a little something more.
Joan reaches a wide audience through her online presence via both ‘the BrownGirlFiles’ and Frank151’s lifestyle site. We believe Joan will add further depth to viewership and improve the diversity of your company’s portfolio.
HISTORICAL FACT SHEET
2011: Feature guest on ‘Salon Saloon’ Live-Action Arts Magazine/Show
2011: Host/Emcee for ‘Guilty Simpson’ live concert
2011: Assistant Curator for ‘Art of Conflict’ art exhibit
2011: Host for ‘Art & Style’ fundraiser (location/name of artists)
Current: Style Writer/Contributor for Frank151.com
2010: Assistant Curator for Iraqi & American Reconciliation Project
Current: Founder/writer for the BrownGirlFiles
2009: Regional Manager for American Apparel (DC/Maryland region)
2008: Editorial Assistant at National Geographic
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2006: Assistant to Fashion Photographer for Colgan Photography
_EDUCATION_
2007: Bethel University, St. Paul, MN – Bachelor of Arts – Anthropology
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FEATURES, PRESS & CONTRIBUTIONS
*REPRESENTS A CONDENSED LIST
FEATURES & PRESS
Top 10 Most Influential African American Bloggers – myweku.com
Style Icon – theminneapoline.com
Street Style – Vita.Mn
Street Style – Winnipeg Free Press
Style Writing – Yahoo News
Featured Guest (style segment) – Salon Saloon web series
CONTRIBUTIONS
Interview with Artist Megan Rye for Frank151.com
MN Spring Fashion Week 2011 Coverage for Frank151.com
Art Space: Fresh – The Burnet Gallery for Frank151.com
Studio Visit: Chanel Kennebrew for Frank151.com
Art Basel Miami 2010: The Virgin Diaries for Frank151.com
Art Space: Love & Pain Series by Julio Vieira for Frank151.com
Interview with Artist Adam Booka for Frank151.com
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Art Space: Shireen Bora – London Girl, New York Living for Frank151.com
A Sculptured View: Artist Alexa Horochowski for Frank151.com
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“Joan Erakit embodies the things that make a true arts, culture and lifestyle maven – an eye for detail,
a finger on the pulse of what’s next, and a sophisticated level of
taste that belies her years.” – Jahna Peloquin, writer, stylist &
producer (Vita.MN, L’etoile Magazine)
WORKING WITH THE BROWNGIRLFILES
By working with the BrownGirlFiles, you can reach a platform of immense
diversity. BGF readers ….[ insert here ]
COLLABORATION OPTIONS
Product/Brand/Event Review
Text Links
Event Hosting
Featured Posts
Sponsored Posts
Giveaways & Contests
Sponsored Twitter Campaigns
Banner Ads
*The rates for banner ads, text links and featured/sponsored posts vary depending on word count, images and actual product/brand being featured. Final price is at the sole discretion of clients agent, Secrets Fashion Agency.
*Payments to publish a review or opinions that are not those of the BrownGirlFiles will not be accepted. The BrownGirlFiles has a moral obligation to its readers to only present reviews of
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products/items we have personally tried and tested or reviews of brands we are familiar with via personal experience.
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