The Broccoli Project UCT

MarcAnthony Zimmermann [MaZ]Head of Broccoli,The Broccoli Project

BUS4050W BUSINESS STRATEGY 2009

28 September 2009

On being a social entrepreneur…

A 10 year overnight success

Bsc. Elec. Eng.1999

Most Common Question

Startup Infrastructure:128 MB Memory

Stick+Internet Cafe

1000,000+ Units

• Starter Pack• SIM Card• Poster• Loyalty Card• Limited Edition CD

Partner / Align with an KnownBrand / person (It’s easier)

‘Wing’ it where realistic

Success & Strategy sometimes diverge

June 2008

…rewards that matter

Food AirtimeBuildingMaterials

Cape Town Station Pilot

Follow your heart

2 day business plan = Global Entrepreneurship Competition

21 Countries

28 Entries

March 2009

June 2009

WTF?T-Shirts ?FCB – Muy Bien!

success can come from the most unexpected ideas

The gestalt approach on life

http://en.wikipedia.org/wiki/Gestalt_psychology

Gestaltism is a theory of mind and brain positing that the operational principle of the brain is holistic, parallel, and analog, with self-organizing tendencies...

A Rewards Program for the Poor

Global Issues

Core Focus

HEALTH & EDUCATION

The Solution

BIOMETRICSCLOUD COMPUTING

INCENTIVISEPOSITIVE SOCIAL CHANGE

FUND FLOW ACCOUNTABILITY

Key Ideas

Rewards that Matter

Public / Private Partnerships

Crowd-sourced Funding

Deferred Distribution

Rewarding Social Activity

Off-the Shelf Hardware

Measurability through Software

Stages of Socialisation

Measuring Success ?Measuring Success ?

Biometrics

Cost EffectiveTechnology

Technology Implementation

Outcomes

Vouchers can be redeemed at a nationwide retailer

Voucher redemption can be tracked

Funders get a granular view on fund deployment

Internet

Data Gathering

Case Study

Analytics

Analytics

Q&A

visit http://broccoliproject.org