The Brand - JPLOENES€¦ · way to accessorize your style. Now that you know how to tie these 6 classic scarf knots, get yourself an arsenal of scarves to help battle the bitter

The BrandSince 1851, Cluett, Peabody & Co., Inc. (a subsidiary of PVH) and its predecessors have been producing shirts for the Ameri-can man. Since its introduction in 1885, Cluett‘s ARROW brand has been a cornerstone in the American men‘s dress shirt bu-siness, defi ning authentic American style. ARROW commands extraordinary brand recognition for its fashionable yet functional apparel, and consistently ranks in the top 50 in consumer brand awareness in the United States.

The HistoryIn 1820, Hannah Montague created the fi rst detachable shirt collar in her home in Troy, NY as a way of cleaning her husband‘s col-lar without laundering the entire shirt. In 1851, Ebenezer Brown recognized the possibilities in the detachable collar industry and began to manufacture collars in the back of his general store in Troy and the predecessor to the original Cluett, Peabody & Co., Inc. was born. This modest beginning would eventually lead to the introduction of the ARROW brand in 1885 as a pioneer in men‘s fashion. From that point forward, the history of ARROW and its products closely followed the shifts and trends in Ame-rican culture. As times changed, ARROW adapted accordingly, offering the product, fabric and fi t that its consumers demanded. After WWI, detachable collars were abandoned in favor of soft attached collars like those soldiers had become so accustomed to having on their uniforms. Conventional white shirts ruled in the 50‘s and fl amboyant colors and patterns refl ected the turbulence of the 60‘s and 70‘s. Fashion marched onward, and ARROW was available as a redesigned product, appealing to the renewed conservatism of the young, urban professional in the 1980‘s. This unique ability to cater to the needs of its customers while offering „authentic American style“ has been the foundation of the ARROW brand‘s continued success. PVH seized upon this by acquiring the brand in 2004.

ARROW &SEIDENSTICKERIn recent years, PVH has been expanding ARROW‘s global distribution, capitalizing on its classic American style. In 2012, PVH announced an agreement with Seidensticker Private Label GmbH to license the ARROW brand in Europe. The agreement includes the distribution of men‘s woven and knit sport shirts and dress shirts designed and manufactured by the Seidensticker Group. Distribution includes wholesale, retail, shop-in-shops and e-commerce throughout selected countries in Europe. The fi rst collections were launched in Spring 2013.

Page 01

1890 through 18991890 through 1899

The home of Hannah

Montague in Troy, New

York where legend has it

that the first detachable

collar was invented in

the 1820’s.

1890 through 18991890 through 1899

An original page from

one of Coon & Co.’s style

books showcasing their

latest collar styles and

the exact measurements

of each collar.

1900 through 19091900 through 1909

Early in ARROW’s history,

they began using humor

in their advertising. Here

a robust washer woman

is portrayed as the “tub

and rub terror.”

1900 through 19091900 through 1909

ARROW showcases how

they pay close attention

to detail in this adverti-

sement from the 1900s

showcasing their convi-

nient barred-end but-

tonhole.

Authentic American style. Celebrating 163 years of dressing American men with style and sophistication.NO. 1

The ARROW Classic GuyThe Classic type… is sociable, self-confi dent, looking after high quality and affordable garments with a sophisticated, contemporary and fashionable look, completed by a small twist.

The ARROW Casual GuyThe Casual type… feels comfortable in a total look with an American heritage, wearing modern high quality garments with a European touch, thinking in terms of fabrics, designs and lifestyle infl uences.

Six ways how to wear an ARROW scarf !The City SlickerWhen out and about in the crisp city air, this classic knot is a no-nonsense choice that keeps your scarf neat and stylish with no fuss. Simply fold the scarf in half length-wise and wrap it around your neck, pulling the loose ends through the loop that was created by the fold. The City Slicker knot instantly adds a clean, put-together shape to your outfi t, whether that be a cozy sweater and chinos or a dapper suit.

The SophisticateThis scarf style is the perfect balance between put together and laid-back. Drape the scarf around your neck, leaving one end shorter than the other. Wrap the longer end loosely around your neck once or, if you would like a more bundled look, wrap it around twice with both ends lying in the front. Allowing one end to be slightly longer than the other gives a more natural and spontaneous look, but the length can be adjusted to your pre-ference. The sophisticate style can be paired with anything from a winter coat to a T-shirt and cardigan.

The Ivy LeaguerLook like a regular Harvard man with this elegant and studious scarf style. The Ivy Le-aguer can go from very formal to a casual day look depending on the outfi t and scarf itself. There are two variations: the scarf dra-ped over the blazer (like step 1) or tucked under the lapel (like step 3). This style can be worn with an opera scarf over a tuxedo or with a blazer and sweater.

The ConnoisseurBecause The Connoisseur is reminiscent of an ascot, it is perfect for a man who enjoys the fi ner things in life. To create The Con-noisseur, lay the scarf around your neck so both ends are even in the front. Bring one end over and under the other like a single knot. Drape the front end over the back and adjust length to your liking. This style can be worn loose (like step 4), but also looks great when tucked into a blazer or a v-neck sweater. The Connoisseur gives a refi ned air to your ever-yday garb.

The Jet SetterAdopting this classic scarf style will give an effortless feel to your outfi t. First, drape the scarf around your neck with one end shorter than the other. Next, wrap the longer end of the scarf across the front of your neck and let it hang over your opposite shoulder. If the scarf is extra long, wrap it around your neck once before placing it behind your shoulder. The Jet Setter will let you look like a globe-trotter in no time.

The WeekenderLike its name suggests, the Weekender is a more casual scarf knot that looks both cont-emporary and nonchalant. Start with one end in the front, close to your neck, and wrap the long end around your neck until it is short. Tuck both ends into the wrapped scarf and fl uff out for preferred volume.As you can see, wearing a scarf is a great way to accessorize your style. Now that you know how to tie these 6 classic scarf knots, get yourself an arsenal of scarves to help battle the bitter cold.

The ARROW Denim GuyThe Denim type… takes the opportunity to live out the smart and high-end denim style, fancy, clean and dressed as a genuine guy with a 360 approach towards Classics and Casuals.

SOHO, his Area.Soho, New York City. Broadway buildings in the sun. His thoughts:„When I was younger, I thought that the fi re escapes on this part of Broadway were staircases that led right up to the sky: modern-day beanstalks for all urban Jacks (of Jack and the Be-anstalk). It was as if there was a whole other city up there in the blinding sunlight only accessible to those clever enough to climb up the stairs.I still like to imagine that this is the case.“

His Accessories.

MUST HAVE! He loves it! The DENIM shirt with the new modifi ed shark collar!

His Loft.

What he loves to eat.GRILLED AMERICAN RIBEYE „TOMAHAWK-STYLE“ WITH BARBEQUE SAUCE

INGREDIENTS FOR 4 PERSONS:2 Tomahawk Steaks à 800-1000 gA little bit of rape oilSea saltFresh ground black pepper

PREPARATION:Mix all ingredients for the B-B-Q sauce together and bring to a short boil. Let it simmer for 10 minutes at low heat, cool slight-ly and fi ll in small bowls.

Wash the meat and pat it dry. Brush the steaks with oil and lay it directly in the middle of the hot grill or hot griddle pan. Roast both sides for 6 minutes medium-rare. Take the steaks off the grill/pan and lay them on a preheated platter. Cover with alumi-nium foil and allow to rest for 10-15 minutes.

Flavour the steaks generously with salt and pepper. Serve to-gether with the B-B-Q sauce and grilled potatoes.The B-B-Q sauce is perfectly suited to glaze Spareribs or a ro-

ast. Just brush them with a pastry brush!

His way to listen to good music.One of the things he really likes to do!Listening to good music, relax & calm down!

His Drink.

FOR THE B-B-Q SAUCE:400 ml strained tomatoes1 tbs tomato paste3 tbs Ketchup100 ml orange juice2 tbs honey2 tbs maple syrup2 tbs red wine vinegar2 tbs Dijon mustard

2 tbs lemon juice1-2 tsp chili powder/fl akes1 tbs olive oil1 small onion (fi ne diced)2 garlic cloves1 dash of Worchester sauce2 tsp sea salt1 tsp fresh ground pepper

His Bike.He is really smart & clever. He uses the ultimate way to travel through the City -- car-free, safe and easy. With lots of fun!

Authentic American style. Celebrating 163 years of dressing American men with style and sophistication.Authentic American style. Celebrating 163 years of dressing American men with style and sophistication. Page 03Page 02

1909 through 19191909 through 1919

As the ARROW Collar Man

took on international sta-

tus as an advertising icon,

Leyendecker began to add

other “characters” to the

ARROW story as seen in

this advertisement.

1920 through 19291920 through 1929

Returning soldiers from

World War I are thought

to be shown wearing Ar-

row Shirts in this adver-

tisement from the 1920s.

1920 through 19291920 through 1929

The Golden Arrow line

from the late 1920s fea-

turing the Hampton col-

lar for 35 cents.

1930 through 19391930 through 1939

The back-to-school cam-

paign in the Fall of 1937

featured the stylish stri-

pes and patterned ties of

the time.

1940 through 19491940 through 1949

From a 1949 issue of

LIFE, this ad features a

beautiful cave woman

dragging a man off in his

ARROW shirt.

1940 through 19491940 through 1949

The 1940s Arrow adverti-

sement uses the famous

headline, “Arrow White

Shirts.”

1950 through 19591950 through 1959

A 1952 advertisement

playing on the old “lip-

stick on the collar.”

1950 through 19591950 through 1959

This 1952 clever Arrow ad

was meant to add humor

to stale advertising in

the 1950s.

NO. 1 No. 1

Authentic American style. Celebrating 163 years of dressing American men with style and sophistication.Page 04

1960 through 19691960 through 1969

This 1960s Valentine’s

Day ad that ran in Sports

Illustrated hightlights

Arrows disappearing

kisses product to consu-

mers.

1960 through 19691960 through 1969

With bold 1960’s colors,

ARROW gave an edge to

the sport shirt for the

young American male.

1970 through 19791970 through 1979

ARROW introduced MachII

with a slim and tapered

look in this 1970s adcam-

paign.

20142014

Arrow lounged a limi-

ted edition shirt! A shirt

without a single stitch!

No scars! No needles!

No stitch! Just perfection!

NO. 1

In 2015The secret of success? Be ambitious. Be confi dent. Be YOU!

In 2015The new woman contents herself with ‚little‘ – entire satisfaction with wearing an ARROW white shirt and a perfect matching ARROW bow tie – that´s what makes her smile.