The Brand Identity Media Pack 2021
The Brand IdentityMedia Pack
2021
The Brand Identity empowers and supports the graphic design industry
We write articles, deliver news, create content, design products and collaborate with designers and brands to inspire and inform creativity through graphic design
Since launching in 2014, our audience on Instagram has grown to over 500k, establishing The Brand Identity as a leading platform and resource for the graphic design industry.
We have become known for our signature style of sharing three images of each feature, increasing the visibility and clarity of the content.
@thebrandidentity
Launched in 2015 shortly after our Instagram account, our website has grown to attract over 310k page views per month, and continues to grow rapidly in-line with our social media following.
Our website consists of graphic design-related projects, interviews, news and products that inspire and inform the graphic design industry on a day-to-day basis.
the-brandidentity.com
We publish a series of books that showcase the unused and unseen ideas, concepts, mockups and sketches that are created during the branding process. The books include work from Collins, DIA, Nike, Folch and more.
Both The Process, The Process Two and The Process Three are sold directly on the-brandidentity.com as well as a several design stores around the world such as Counter-Print, Basheer Graphic and do you read me?!.
The Process books
THE TEMPLATES is a globally-operating creative resource agency producing a diverse range of customisable imagery for the design industry.
With offices in Germany, Canada and the United Kingdom and a carefully-curated global network of contributing partners, THE TEMPLATES offers an ever-evolving, easy-to-use library of templates made to showcase design work in a photo-realistic environment.
THE TEMPLATES have so far been used by over 2,000 designers and studios including Pentagram, Mother London and Google Creative Lab.
Initially launched via The Brand Identity online store, the growth of THE TEMPLATES led us to launch it on a standalone website in January 2021.
THE TEMPLATES
What is our reach?
Followers Impressions per week
Reach per week
New followers per month
What is our reach?
517k 1.1m+
200k+
10k+SOURCEInstagram Insights & Social Blade, December 2020
Website
Page views per month Average visit duration (mins)
Device
3.5
Desktop
Mobile
81%
19%
What is our reach?
SOURCEGoogle Analytics, December 2020
310k+
Age range
Gender
Who are our audience?
SOURCEInstagram Insights, December 2020
18-34
Male
35+
Female
69%
31%
53%
47%
What is our reach?
A diverse global reach
North America22.5%
Europe53%
Oceania7.5%
Africa1.5%
Asia12.5%
South America3%
Global audience by continent
SOURCEGoogle Analytics, December 2020
What is our reach?
Impact of an Instagram feature
HelloMe 25
11
2
18
1154
382
516
532
SDG Oslo
Only
M35
Company Followers gained before (7 days) Followers gained after (3 days)
SOURCESocial Blade, March-September 2020
Berlin-based creative studio
Oslo-based design agency
Manchester-based branding agency
Sydney-based design consultancy
What is our reach?
“It’s gone very well. Total submissions last year were about 400. This year we are on 650 and counting, approximately
150 in the last 48 hours. It worked!”
Danny McNeil, founder of TM Studio, on submissions for Fedrigoni 366, 48 hours after a feature on The Brand Identity
“You weren’t wrong with the couple hundred extra followers. As well
as three enquiries and a job offer!”
Kurt Green, founder of Human Resources, speaking via Instagram direct message 24 hours after an article and Instagram feature on The Brand Identity
How can we work together?
Sponsored content
Commission us to create content about your product in the form of articles, interviews and social media posts. Bespoke packages can be developed to suit your needs and can include newsletter implementation and display advertising on social media.
How can we work together?
How can we work together?
Partnership Partner with us to bring your message to life through bespoke branded content created by The Brand Identity’s editorial team. This could be anything from a article series to an event or printed publication. We will work with you to create content that fulfils your requirements and appeals to our global audience.
Sponsorship Across our platforms, we generate our own regular content such as article series interviews, books, collaborative projects and more. You can support the creation of content like this through a prominent credit across all deliverables, making sure your brand is visible to our global audience.
How can we work together?
Our partners and collaborators include:
For more information regarding our advertising opportunities and rates, please contact:
Elliott Moody [email protected]