The Brand Called You! · 2016-11-16 · KEY ASPECTS OF PERSONAL BRANDING: 1. Authenticity –the state of being real or genuine 2. Brand Mantra –phase created to capture the very

Personal Branding

OUTLINE1. Define Personal Branding

2. Identify Brands & Their Importance

3. Key Aspects of Personal Branding

4. How to utilize your Personal Brand

5. Why Should you Build Your Personal Brand

6. Big 5 Personality Traits

7. Three questions to consider when developing your Personal Brand Mantra

The process by which individuals differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition.

KEY ASPECTS OF PERSONAL BRANDING:

1. Authenticity – the state of being real or genuine

2. Brand Mantra – phase created to capture the very essence of the brand’s meaning

3. Social Media - reflect your career of professional goals

Networking sites are often viewed by recruiters and hiring managers looking for active and passive candidates, so make sure that your profile is updated and positive.

HOW TO UTILIZE YOUR PERSONAL BRAND:

• Establish Reputation

• Build Credibility

• Build Self-awareness and Confidence

• Both Professionally and Personally

Confidence is KEYhttp://www.careerspots.com/newplayer/default.aspx?key=wBYpAz4HZmj8wa8tsN0-aw2&pref=https://www.careerspots.com/secure/Individual_Video.aspx?key=wBYpAz4HZmj8wa8tsN0-aw2&src=IndividualVideo&

WHY SHOULD YOU BUILD YOUR PERSONAL BRAND?

Creating a vision for your future and implementing that vision can lead to:

• A better job

• Better contacts and clients for your company

• Industry recognition

• And more

BIG 5 PERSONALITY TRAITSHTTP://WWW.OUTOFSERVICE.COM/BIGFIVE/

1. Openness to experience – intellectual, creative, open to new ideas

2. Conscientiousness – organized, punctual, dependable

3. Extraversion – outgoing, sociable, talkative

4. Agreeableness – trusting, kind, tolerant

5. Neuroticism – temperamental, anxious, irritable

THREE QUESTIONS TO CONSIDER WHEN DEVELOPING YOUR PERSONAL BRAND MANTRA

1. Determine your Emotional Appeal:

- How do I make people feel?

- What words do others use to describe me?

2. Determine your Description:

- What field or industry an I in (or) want to be in?

- What are the words I would use to describe my work?

3. Determine your Function:

- What service so I have to offer people?

- What make me stand out from everyone else?

http://www.vault.com/blog/job-search/how-to-effectively-use-social-media-to-develop-your-brand?utm_source=WCU_Letter&utm_medium=Newsletter&utm_campaign=02_23_2016&referer_ID=7778&utm_source=&utm_medium=email&utm_campaign=91165

https://www.quicksprout.com/the-complete-guide-to-building-your-personal-brand/

“If you don’t define your personal brand someone else will” ~ Chris Bar tell