The Bonner Network’s Serve 2.0 Initiative: Applying Social Media Tools for Campus-Community Civic Engagement A Project of the Bonner Foundation and Middlesex County College A program of: The Corella & Bertram Bonner Foundation 10 Mercer Street, Princeton, NJ 08540 (609) 924-6663 • (609) 683-4626 fax For more information, please visit our website at www.bonner.org
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The Bonner Network’s Serve 2.0 Initiative: Applying Social Media Tools for Campus- Community Civic Engagement A Project of the Bonner Foundation and Middlesex.
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The Bonner Network’s Serve 2.0 Initiative:Applying Social Media Tools for Campus-Community Civic Engagement
A Project of the Bonner Foundation and Middlesex County College
A program of:The Corella & Bertram Bonner Foundation10 Mercer Street, Princeton, NJ 08540(609) 924-6663 • (609) 683-4626 fax
For more information, please visit our website at www.bonner.org
Big PictureProgress So FarIntroducing Sub-GranteesEvaluation StrategyNext Steps
Serve 2.0 Sub-grantee CallAgenda
• 80+ campuses nationwide with 3,000 students• Intensive, multi-year service & civic engagement program• Student development, community impact, campus culture of service• 20 years of work to build an integrated model• Using Serve 2.0 to confront the challenge: how to tap and
leverage our network’s shared capacity (@ campus & national level) to take engagement to the next level?
Context — Who Are We?
Which social media tools can best:
•Inspire greater numbers of students to engage in service?
•Be used for student learning and leadership development?
•Help increase variety, impact, and quality of campus/community partnerships?
•Increase communication & coordination on and between campuses and community partners?
What we want to learn and accomplish...
Going broader• Recruiting• Increasing levels of service• Finding new partners
Going deeper• Improving education• Higher quality placements• New forms of civic work
Connecting & leveraging• Across campuses• Across partners• Across issues• Across projects
Social Change
Health
Poverty
Environment
Education
Reflection
Readings
Policy
Non-profits
Government
Higher EducatonCommunities
Sharing Inspiration & What Works
Connecting Service to Solutions
StudentsFrom Best Practice to Common Practice
Staff & Faculty
Partners
Elected Officials
Policy Makers
Building a movement:around civic engagement
community buildingdiversity
international perspectivespiritual exploration
social justice
•National networking
•Campus organizing
- recruitment & publicity
- training, reflection & enrichment
- project management
- fundraising & resource development
•Policy research, education & advocacy
We’ve been experimenting with and applying social media tools for...
Networking campuses to share:
•Program models & profiles
•Best practices
•Management resources
•Know-how with social media tools
•Education and knowledge (issues)
•Dialogue
National Networking
Wiki
Ning
Blog
delicious
YouTube
Facebook
Twitter
MyGov
Networking campuses to share:
•Program models & profiles
•Best practices
•Management resources
•Know-how with social media tools
•Education and knowledge (issues)
•Dialogue
National Networking
Every campus has a profile where it can describe its program. Campuses can access
and share information.
Networking campuses to share:
•Program models & profiles
•Best practices
•Management resources
•Know-how with social media tools
•Education and knowledge (issues)
•Dialogue
National Networking
Campuses keep their profiles ‘live’ to share best practices with students, the Foundation, and
across the network
Networking campuses to share:
•Program models & profiles
•Best practices
•Management resources
•Know-how with social media tools
•Education and knowledge (issues)
•Dialogue
National Networking
Handbooks, training modules, and other resources are shared
Networking campuses to share:
•Program models & profiles
•Best practices
•Management resources
•Know-how with social media tools
•Education and knowledge (issues)
•Dialogue
National Networking
The Serve 2.0 Resource Wiki provides info for using social media tools. Campuses profile their innovative ideas, like
this one for Twitter.
Networking campuses to share:
•Program models & profiles
•Best practices
•Management resources
•Know-how with social media tools
•Education and knowledge (issues)
•Dialogue
National Networking
Campuses are beginning to profile their approaches to issues.
Social Bookmarking captures great resources on the web.
Networking campuses to share:
•Program models & profiles
•Best practices
•Management resources
•Know-how with social media tools
•Education and knowledge (issues)
•Dialogue
National Networking
44 Campuses have now created their own program or campus wikis!
•Student Profiles
•Asset Mapping
•Neighborhood Profiles & Maps
•Partner Information
•Team Planning
Local Networking
Check them out - use the Index on the Bonner Network Wiki
Campuses are working to:
•Profile their work on an issue
•Identify a partner and topic to research policy options
•Create an issue brief
•Integrate PolicyOptions
Policy Research & Advocacy
Campuses are beginning to profile their approaches to issues.
Social Bookmarking captures great resources on the web.
Campuses will create four videos this spring:
•Program Profile
•Partner Profile
•Training & Enrichment Video
•Issue Profile
Bonner Video Project
•One (or a few) issues
•Combination of social media tools
• Integrated approach with goals for:
- student engagement
- student development
- partner capacity building and impact
- campus coordination & expansion of civic engagement
•$1,500 - $2,000 per campus
Serve 2.0 Subgrants:Integration of Social Media Around an Issue
Serve 2.0 Subgrants: Links with Proven Civic Engagement Organizing
Going broader• Recruiting• Increasing levels of service• Finding new partners
Going deeper• Improving education• Higher quality placements• New forms of civic work
Connecting & leveraging• Across campuses• Across partners• Across issues• Across projects
Social Change
Health
Poverty
Environment
Education
Reflection
Readings
Policy
Non-profits
Government
Higher EducatonCommunities
Sharing Inspiration & What Works
Connecting Service to Solutions
StudentsFrom Best Practice to Common Practice
Staff & Faculty
Partners
Elected Officials
Policy Makers
Building a movement:around civic engagement
community buildingdiversity
international perspectivespiritual exploration
social justice
•Going Broader
How can social media tools be used in the context of campus civic engagement? (Baseline Pre/Post Campus Survey, Focus Groups)
Can online lead to offline? (Online Student Survey, Progress Updates)
Evaluation:What are we trying to learn?
•Going Deeper
How/are students affected by their leadership role in an issue-based project using social media as an organizing tool? (Semesterly Pre/Post Online Student Leader Survey)
Do Community Partners feel better able to meet their mission as a result of grant activities? (Community Partner Surveys)
Evaluation:What are we trying to learn?
•Connecting & LeveragingDoes the use of social media by Bonner Programs connect people & organizations not previously connected? (Progress Updates, Student Leader Survey, Community Partner Surveys)
Can social media tools help to leverage higher education's assets for community partnerships? (Progress Updates, Community Partner surveys)
What social media tools are most effective when used by a campus at supporting service? Why? Under what conditions? (Progress Updates, Conversations with Fdn staff, Focus Groups, Community Partner Surveys)
Evaluation:What are we trying to learn?
• Student Leader Surveys - Coordinated by CIRCLE, at the beginning and end of each semester starting in the Fall of 2009
• Community Partner Surveys - June 2009*, Jan 2010*, June 2010*, Jan 2010 (each campus will do this twice: the final and only one of these asterisked dates)
• Progress Updates - Due to Corporation - June 2009, Jan 2010, June 2010, Jan 2011
• Baseline Post-Survey (2011)
• Discussion at SLI - June 2009, June 2010
Evaluation:Proposed Timeline
How would you prefer to send the names of student leaders on these grant-funded projects to us at the beginning of each semester?
What do you suggest and how would you prefer to include your Community Partners on this project in a survey? (at two points over the course of two years)