The Boehringer Ingelheim Social Media Team Receives 5th Annual PharmaGuy Social Media Pioneer Award!

• 1. The 5th Annual Pharmaguy Social Media 2014 PharmaguyPioneer AwardRecognizing a pharmaceuticalexecutive or team who haspioneered in the use of socialmedia for marketing, research, orcorporate communicationspurposes.http://bit.ly/PGpioneer

2. 2014 Pharmaguy2Whats With the Hawaiian Shirt?At ExL Pharmas 3rd Annual DigitalPharma un conference inOctober, 2009, Pharmaguy wantedto stand out from the crowd. Sohe wore a bright yellow & blackHawaiian shirt that was left overfrom his Hunter ThompsonHalloween costume. It wasappropriate considering all the fear& loathing that was in the air justbefore FDAs pivotal November,2009, public hearing on socialmedia.Since then shirt has come to symbolize how pharma social mediapioneers stand out from the crowd despite the drug industrys fearand FDAs loathing of social media. 3. 2014 Pharmaguy3Alex Butler Received 1st AwardAlex Butler (@alex__butler),former Digital Strategy andSocial Media Manager atJanssen, received the firstPharmaguy Social MediaPioneer Award for Psoriasis360 the first (and only)pharma Facebook page thatallowed comments withoutpre-moderation.October 19, 2010 4. 2014 Pharmaguy4Tony Jewell Received 2nd AwardTony Jewell (@tonyjewell),former Senior Director ofExternal Communications atAstraZeneca US, receivedthe second PharmaguySocial Media Pioneer Awardfor #rxsave the first (andonly) pharma sponsoredTwitter chat.October 18, 2011View the Video here: http://vimeo.com/30755497 5. 2014 Pharmaguy5Sanofi US Diabetes Team ReceivedOctober 17, 20123rd AwardPharmaGuy presented the 3rd Award to Joan Mikardos, SeniorDirector, and Laura Kolodjeski, Senior Manager, Patient Solutions, atSanofi US Diabetes. Accepting the award on behalf of the winnerswas Wendy Blackburn of Intouch Solutions.View the Video here: http://youtu.be/3oJFbjuevBY 6. 2014 Pharmaguy6Roche Digital Academy Team (Italy)Received 4th AwardOctober 15, 2013Pharmaguy presented the 4th Social Media Pioneer Award to theRoche (Italy) Digital Academy Team and its leader Davide Bottalico,MD, Digital Marketing Manager. Denis Dina, Digital Strategic Plannerat Roche, accepted the award on behalf of the team.Davide Bottalico,Team Leader (center,wearing Shirt)Gaetano Vancheri,Stefania Nicastro (left)Alessia Ferrario, andDenis Dina (right) 7. The 5th Award Goes to the Boehringer Ingelheim 2014 Pharmaguy7Social Media TeamOctober 21, 2014Judith vonGordonHead of GlobalMedia and PRPatricia AlvesSocial MediaCommunityManagerJaclynFonteyneSocial MediaSpecialist 8. 2014 Pharmaguy8How to Host Tweet Chatsthat Deliver ValueThe Boehringer SM Team wrote the definitive playbook on How tohost Tweetchats that drive healthcare innovation. As opposed toother social media playbooks, which remain proprietary,Boehringers is freely available to the public.Podcast interview: http://bit.ly/PMT225 9. 2014 Pharmaguy9Two-way Conversation Plays aKey Role"Social media is veryimportant to BoehringerIngelheim," says thenarrator of a BI video onYoutube. "Two-wayconversation with oursocial media audienceplays a key in ourcommun-ication. We'realways looking for nextinnovative post,newsworthy tweet, orcaptivating image and welove seeing engagementon all of our pages." 10. 2014 Pharmaguy10BIs Acceptance Videohttp://youtu.be/7yGezsoJmF0 11. 2014 Pharmaguy11Honorable Mention: ThibaudGuymard, MSD France"Comuniti" for Healthcare Professional Members ofUnivadisWith Comuniti, HCPs can comment on articlesand debate medical topics, give their point ofview and share their ideas. This new serviceallows them to ask medical questions to all theirpeers (in their own names or anonymously, butthe answers are always with the name of theHCPs who gave it). HCPs can createassociations, working groups, discussiongroups and other types of useful groups fortheir practice. These groups can be public (onthe social network), private or only visible forthe members."Podcast interview: http://bit.ly/PMT225 12. 2014 Pharmaguy12Next: The PharmaGuy MobileApp Pioneer Award 13. 2014 Pharmaguy13Thank You!http://bit.ly/PGpioneer