The Blues Is #1 Lessons From The Blues Masters on Weathering the Storms of Change Jesse Lavery Director of Web Communications - Allegheny College [email protected] / @jesselavery #heweb15 / #MPD9
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The Blues Is #1Lessons From The Blues Masters on Weathering the Storms of Change
Jesse LaveryDirector of Web Communications - Allegheny College [email protected] / @jesselavery #heweb15 / #MPD9
The Blues Is #1Lessons From The Blues Masters on Weathering the Storms of Change
Jesse LaveryDirector of Web Communications - Allegheny College [email protected] / @jesselavery #heweb15 / #MPD9
“I done seen better days, but I’m putting
up with these.”Rabbit Brown
1. James Alley Blues 2. Messin’ With The Kid 3. Why I Sing The Blues 4. Damn Right I’ve Got The Blues 5. The World Is Goin’ Crazy (And So Am I) 6. Talk About The Blues 7. You’ve Got To Move
2. Messin’ With The Kid
“You can call it what you wanna, I call it messin’ with the kid.”
Junior Wells
Messin’ With The Kid!
Director of Web Communications+
Admissions Sr. Staff • Campaign Cabinet • Undergraduate Research
Advisory Board • Bicentennial Committee • etc.
Stability○
Revolving Door
# 1
# ###
2010 - 2010Transferred
# 2
# ###
2010 - 2010Office Restructured
Revolving Door
# 3
# ###
2010 - 2011Changed Structure
Revolving Door
# 4
# ###
2011 - 2011Changed Back
Revolving Door
# 5
# ###
2011 - 2011Left Allegheny
Revolving Door
# 6
# ###
2011 - 2012New VP Hire
Revolving Door
# 7
# ###
2012 - 2013New AVP Hire
Revolving Door
# 8
# ###
2013 - 2015Left Allegheny
Revolving Door
# 9
# ###
2015 - 2015Power Vacuum
Revolving Door
# 10
# ###
2015 -
Revolving Door
3. Why I Sing The Blues
“Everybody wants to know why I sing the blues.”B.B. King
Why I Sing The Blues!
The Blues != Sadness(not necessarily)
The Blues = Framework(we’re nerds. we like frameworks.)
Having the blues is not a bad thing
makes you stronger gives you something to overcome
4. Damn Right I’ve Got The Blues
“Damn right I’ve got the
blues!”Buddy Guy
Damn Right I’ve Got The Blues!
Politicsall of the politics
$HS Grad Population
$Enrollment
%Discount Rate
$Budgets
$Staffing
“Do more with less.”
Brain Drain
“Wish I was in Heaven sitting down.”R.L. Burnside
Wish I Was In Heaven Sitting Down!
5. The World Is Goin’ Crazy (And So Am I)
“Seems like the world is goin’ crazy - and baby so am I.”Walter Trout
The World Is Goin’ Crazy (And So Am I)!
Budget Cuts • Staffing Cuts • Stupid Documentaries • College
Closings • Campus Violence • Declining Enrollment • YikYak •
Revolving Door of Bosses • Discount Rate • Declining HS Grad Population • QR Codes •
Politics • Lack of Training • Don’t Like Using The Phone
Web & Social Mediascapegoat? savior?
Budget Cuts • Staffing Cuts • Stupid Documentaries • College
Closings • Campus Violence • Declining Enrollment • YikYak •
Revolving Door of Bosses • Discount Rate • Declining HS Grad Population • QR Codes •
Politics • Lack of Training • Don’t Like Using The Phone
It’s not your fault.
You are not alone.
What can you do?
6. I Play Rock N’ Roll
“I do not play no blues. I play rock and roll!”
Jon Spencer Blues Explosion
Talk About The Blues!
Budget Cuts • Staffing Cuts • Stupid Documentaries • College
Closings • Campus Violence • Declining Enrollment • YikYak •
Revolving Door of Bosses • Discount Rate • Declining HS Grad Population • QR Codes •
Politics • Lack of Training • Don’t Like Using The Phone
Know Your Rolethe web and social media will not
solve higher ed’s problems
⋆
Be Clearabout what you can and can’t do
⋆
Take On Morevolunteer + say “yes”
⋆
Seize Opportunitiesproblems can be exploited
⋆
Win With Dataanalytics and stats are your friends
⋆
Be Indispensable(hat-tip: Seth Godin)
⋆
Conjuremake your own luck
⋆
Kudos Filecollect kindness
⋆
“Big Ideas” Filethink ahead
⋆
Report / Newslettercelebrate & educate
⋆
7. You’ve Got To Move
“You’ve gotta move child, you’ve got
to move.”R.L. Burnside
You Gotta Move!
Be Prepareddon’t get caught without an answer
⋆
Be Agileeven if higher ed isn’t
⋆
- Encore -
“I can’t quit you, baby.”
Willie Dixon
I Can’t Quit You, Baby!
Suggested Reading
Thank You!
Jesse LaveryDirector of Web Communications - Allegheny College [email protected] / @jesselavery #heweb15 / #MPD9
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