The blue ocean strategy of time

The Blue Ocean Strategy of Time

Ali Anani

Time is a key competition factor

Time has also a delight/pain ratio. Thanks to Dr. Rod King who introduced me to this definition

T

i

m

e

Is amenable to Blue Ocean Strategic analysis

Raise the

value of

time

Eliminate the pain of

time

Reduce the pain

of time

Create delight

from

time

Do not use

big blocks of

time.

Grinding

time is like

grinding

minerals.

The finer it is

the better.

Raise the

value of

time

Use seconds and minutes, but not hours

Raise the

value of

time

Reduce all sources of pain caused by time

Reduce the pain

of time

Reduce the

pain of

waiting,

delivery

time, travel

time and

response

time

Raise the

value of

time

Do the maximum possible

Reduce the pain of

time

Eliminate

waiting

times,

accelerate

delivery,

door-to-

door

delivery,

internet

applications

and so on

Eliminate the pain of

time

Raise the

value of

time

Creativity is most welcome

Reduce the pain of

time

Create

ideas for

people to

benefit from

their times.

Eliminate the pain of

time

Create delight

from

time

Four Actions Framework: Key to Value Curve

Reduce

All pains resulting

from time such as

waiting times

Raise

The value of time by

using minimized time

units

Creating

Blue Ocean for

Time

Eliminate

All possible pains

resulting from time-

related factors

Create/

Benefits for

customers that are

delightful

Dr, Rod King very kindly made the

following comment and even

provided his template to add to the

presentation. I am very grateful to Dr.

King.

Ali, You are welcome. Please feel free to go ahead and

use any version of my Universal Problem Solving

(UPS) Canvas. Also, I had prepared but not yet

published a Blue Ocean Strategy (BOS) Canvas which

is based on the UPS Canvas. I'll soon send you a copy

of that BOS Canvas which summarizes, on a single

page, the methodology for developing a Blue Ocean

Strategy.

If you do not manage

your time then you

cannot manage others’

time.

This presentation aims

at improving the self

time management so

that you may be able to

manage other peoples’

times.

The Self “Time Strategy

Canvas”

(-) (+)

Blue Ocean Story (BOS) Canvas: Translate Great Business Stories, Plans, Strategies, and

Tactics into Reality Continuously Maximize Customer Delight and Minimize Customer Pain

BLUE OCEAN Vision/Challenge: Uncontested Market Space Where Competitors Are Irrelevant

Blue Ocean (“To be time value

factors)

We reinvent management of

time (Story Proposition) Get unique in

using time

Tactics/4 Actions Eliminate Reduce Increase Create

PAIN (Cost) Too much waste of time

Procrastination Stressed body and mind

Unable to reduce the stress of others

Lowered productivity Prevalence of negative thinking

DELIGHT (Value: Differentiation; Revenue)

Red Ocean (“As Is” Industry:

Value Factors/Strategy Canvas)

Based on W. Chan Kim and Renee Mauborgne’s book, “Blue Ocean Strategy”

Copyright 2013. Dr. Rod King. [email protected] &

http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

Stress build-up due to improper utilization of time

Family ties are tense

(Trade-off/ Value Factors/

Customer Experience)

Time is not a competing asset

Disposable time is not properly utilized

Relaxed mind and body

Improved productivity

Happy family life