The Blue Cross Tailor-made Rehoming Service Mandy Jones Head of rehoming services
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The Blue CrossTailor-made Rehoming Service
Mandy Jones
Head of rehoming services
Review of Blue Cross rehoming services
What do we do well?
What could we do better?
Competitor analysis
How to ensure people choose a Blue Cross pet?
What we do well
High standard of animal care
Successful matching
Low return rate D 9% C 2%
Short length of stay D 31 days C38 days
98% positive rehomer feedback
What we could do better
“if they want a pet enough, they have to fit around how we do things here“Minimum 3 visits to rehome a dog
Compulsory home check
70% of animals to adult only homes
Multiple restrictions in profiles – children, other pets, time left alone etc…
Too many people leaving without an animal
Competitor analysis
www is an easy source of pets
Consumer culture creates expectation of “quick fix”
If we make it too difficult, people will go elsewhere – this doesn’t make them bad owners!
Creates a market for puppy farmers disreputable breeders
Competitor analysis
Types of dogs admitted
Trend for fashion
cross breeds
becoming evident in
centres
Also trend for Husky
and similar types in
centres
SBT & “types” remain
over-represented
Tailor-made rehoming
Make it easy for people to choose a rescue pet
Treat animals and people as individuals
No standard rehoming criteria or rules
All restrictions based on objective assessments
All potential homes open to individual discussion
Brandy & James
Animals are only half of
rehoming
People of equal importance to animals
Positive animal profiles and high standard of customer care
Children should learn rescue is a good choice
No routine home checks but time to find the right match
Riley & Steve
Home Direct
New to BX, but not new to breed rescue!
Rehome without admission to centre
BX assessment and matching standards maintained
No kennel stress
Lower cost rehoming
Now in 2nd year and over 100 rehomes, all species
Additional space for “poundies” and other welfare work
HD animals all neutered, vaccinated, wormed, chipped etc….no different to centre rehoming
Fostering Services
3 new full time regional
fostering managers
Respite foster carers
Creates alternatives for
animals not suited to
centre life
Link to Home Direct
Sammy & Jane..…and 7
puppies!
Working homes
Good option for
suitable dogs
Research
organisation before
sending dogs
Assistance, medical
alert, any suitable
environment
Border control dog
Sam
Working homes
Not just Labs &
Springers
Medical alert dogs
can be trained to alert
owners of seizures &
other conditions
Tiny is training as a
diabetes alert dog
Follow up
Blue Cross Behaviour Services
Individual staff telephone calls
Customer feedback monitoring
www.rescuereview.co.uk
Life Skills for Dogs
Outcomes 2011
Dog length of stay reduced by 5 days
Cat length of stay reduced by 3 days
Dog return rates reduced by 2%
Cat return rates reduced by 1%
Throughputs increased by 6%
(over 300 additional animals rehomed)
March 2012 dogs rehomed up 14%
Blue Cross and The Kennel Club
Close relationship with PetlogWork with breed rescue with less common breeds and some specific casesHave supported breed rescue with taking in dogs, not just transferring outApprox 39% of dog admissions appear to be pure breed (although very few come in with pedigrees)
Tailor-made rehoming service
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