www.birkman.com Birkman International, Inc. 3040 Post Oak Blvd., Suite 1425 | Houston, TX USA 77056 | 800.215.2760 THE BIRKMAN METHOD ® The Birkman Method ® is a multi-dimensional assessment combining behavioral styles, motivations, expectations, stress behaviors and occupational interests. Developed and improved during more than 50 years by research, consulting and business professionals, it is the complete behavioral and motivational assessment for individuals, teams and organizations. What’s The Difference? It is unique. The Birkman Method ® was not created from existing psychological theory. It was created through exhaustive empirical research conducted in the workplace. You cannot find the “model” of The Birkman Method ® anywhere else in the world. It is truly unique. It is a complete measurement. There are many assessments reporting socialized, visible behavior. These mostly offer validation, with few surprises or insights. The Birkman Method ® reaches further to analyze and report what drives and motivates behavior. We call these Needs — the expectations one has about how relationships and situations should occur. Needs drive actions and reactions. When they are met, they drive behavior in positive and productive directions. Unmet needs create potentially negative and less-than-productive behavior (Stress). The Birkman Method ® integrates needs measurements to assess the occupational interests that shape career and job role fit. It is both descriptive and prescriptive. The Birkman Method’s unique construction and comparative database define an individual’s needs and expectations. What’s the Difference? The Birkman Method ® It is unique. It is a complete measurement. It is both descriptive and prescriptive. It uses a common non-judgmental language defining individual differences. It is more than an individual event. BII_Difference.indd 1 4/3/08 9:28:09 PM