The Big Promise: Oxfam online campaign for education

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‘The Big Promise’

HEALTH AND EDUCATION

FOR ALL

Oxfam International


Project objectives

1. Build a public mandate that governments must keep aid promises and renew commitment to meeting the MDGs.



Project objectives

2. Directly influence the Italian Government to challenge their “aid is outdated” narrative, and put poverty and aid promises prominently on the Italian G8 agenda.



Online objectives:

1. Increased numbers of campaign supporters in key countries



Online objectives:

2. Increased number of visitors to Oxfam International website and affiliate sites in key markets



Online objectives:

3. Increased presence of campaign issues in relevant online media and social networking sites















Already determined improvements

• Counter

• Shorter user-journey

• Make promise within online community

• Invite friends from/within online community


Objectives

1. Increased numbers of campaign supporters in key countries (e-mailadresses and engagement without requiring e-mailadress)

2. Increased number of visitors to Oxfam International website and affiliate sites in key markets

3. Increased presence of campaign issues in relevant online media and social networking sites


Questions

1. What ideas do you have for promotion (for example UK, Netherlands, France etc.)?

2. How can we improve viral effect? (with little $)

Wendy Hoenkamp (Oxfam Novib / Netherlands) [email protected]

www.twitter.com/wendyhk

mailto:[email protected]





The Big Promise: Oxfam online campaign for education

Devices & Hardware

oxfam international

social networking

relevant online

affiliate

online objectives

increased

key markets

key countries