The big do coaching workshop

Coaching teams through change

@rachelcdavies

COACHING TEAMS THROUGH CHANGE

Rachel Davies

@rachelcdavies @unrulyco

WE ARE

•  HIGH GROWTH TECH COMPANY, #1 IN EUROPE

•  FOUNDED 2006

•  200 STAFF, 14 OFFICES WORLD WIDE

•  RUN OVER 3,500 CAMPAIGNS FOR 60% OF THE INTERBRAND 100

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OUR MISSION: TO DELIVER THE MOST

AWESOME SOCIAL VIDEO CAMPAIGNS ON THE

PLANET!

AGILE COACH

WHO HAS SOME NEW IDEAS YOU WANT TO TRY AT WORK?

WHO HAS ALREADY TRIED TO INTRODUCE NEW IDEAS?

OR DID YOU RUN INTO A FEW OBSTACLES? DID YOU RUN INTO A FEW OBSTACLES?

DISCUSS

New ideas?

Obstacles?

THE BIGGEST OBSTACLE

WHAT REACTION WOULD WE LIKE?

Hey guys, I just heard about TDD at The Big DO! It’s so

cool!

WTF? How come Geoff took time

off for a conference? We’re busy!

Take #1 NOPE WE’RE BUSY!

Why does no one listen to me? What’s wrong with them?

Hey guys, I just heard about TDD at The Big DO! It’s so

cool!

Wow Geoff is so brilliant. Let’s get

started right away!!!

BUT ARE WE READY FOR YAY?

“OVERCOMING RESISTANCE TO NEW

IDEAS”

Is force

needed?

PUT YOURSELF IN THEIR SHOES

PICK YOUR WORDS CAREFULLY

Ditch the jargon & buzzwords

WHAT INTERESTS THEM?

How do I do that?

Are we allowed to do that?

Do we have time? What if it goes wrong?

Not my idea.

Might be hard work.

MANY REASONS FOR RESISTING CHANGE

TOOLS: EMPATHY MAP

CREATE AN EMPATHY MAP

•  Who is at the center?

•  What will they think?

•  What will they hear/see?

•  What will they say about the change?

MANAGER APPROVAL HELPS

NO TIME? JUSTIFY IT

Δ ☺ t = $

ARE BENEFITS FOR CHANGE CLEAR?

Δ IS COST OF CHANGE CLEAR?

t = $ "

$-$ = ✔

SIMPLE!

Ω HOW SURE ARE WE IN YOU?

t = $ "

WHAT TO MEASURE?

•  Are there any past trends you can use to justify your change?

•  Brainstorm possible factors that you can measure

:-? C DO WE HAVE CONFIDENCE IN YOU?

C HOW TO BUILD TRUST?

T = (C + R + I ) / S

T = Trust

C = Credibility

R = Reliability

I = Intimacy

S = Self-orientation Book: “The Trusted Advisor” by Maister, Green, & Galford

C TRUST EQUATION

LISTEN CAREFULLY

SHOW RESPECT

DIG DEEPER

Hey Emma, you’ve worked here for a few years. What are your thoughts on speeding up the

build?

Well, about 6 months ago, we got

started on build automation but

then management told us it wasn’t a priority. Want me to dig out our setup?

Take #4

USE PATTERNS

JUST DO IT

CHAMPION SKEPTICS

Hi. I’m new to the Software Craft User Group? I’ve been trying to

use it at work but run into some

issues

Oh really? That sounds

interesting. Tell us more..

Take #3 SHOULDER TO CRY ON

39

INVOLVE EVERYONE

INVEST IN YOUR IDEA

MAKE IT EASY

MAKE IT ATTRACTIVE

DECREASE DEPENDENCY

GIVE UP YOUR SECRETS

USE RETROSPECTIVES

ENCOURAGE EXPERIMENTS

MAKE IT VISIBLE

EXAMPLE

RETROSPECTIVE CONVERSATIONS

Issue

Assess

TEAM DESIGN

TEAM USE

Desired  change  from  current  state  

FORCE-FIELD ANALYSIS

Developer  awareness  of  our  company  

EXAMPLE

Developers are busy

Developers lack confidence

Developer aspirations Open source approval process

Support from CTO

Meetups want speakers Too many meetups

Make a plan for how you will approach bringing ideas back from The Big DO to your team.

•  What barriers might you face?

•  What actions will you take to invest in your idea?

•  How will you build interest and agreement?

MAKE YOUR PLAN

COLLATE & REVIEW

EXAMPLE

IMPROVING RECRUITMENT

INTRODUCING TED

KEEP IT VISIBLE

REVISE & FINE-TUNE

THANK YOU www.slideshare.net/RachelDavies

@rachelcdavies

•  “Agile Coaching” by Rachel Davies & Liz Sedley

•  “Resistance as a Resource” by Dale Emeryhttp://dhemery.com/articles/resistance_as_a_resource/

•  “The Trusted Advisor” by David Maister

•  “Fearless Change” by Linda Rising & Mary Lynn Manns

•  “Drive” by Daniel Pink

•  “Competitive Engineering” by Tom Gilb

BOOKS