The big 5 of social media: a social networking infrastructure for your business

The Big 5 of Social Media: The Slam Dunk and Then Some

What is the secret to the slam dunk?

YES, PLATFORMS!

But not the shoe kind … the kind that can help your company get the message out, LOUD AND CLEAR.

To get your message out, you need a

social networking infrastructure.

There are 1,000 ways to do it, where to start?

Get out of the forest … so you can see it for the trees.

The Big 5 can serve as the platform to create your social networking infrastructure.

Communicate your message loud and clear – where your customers are, when they are there.

Social Media is here to stay.

There is a revolution in the way we communicate … and that shift comes in the form of social media.

But, how does social media help?

1. Helps to create a sense of ‘community’ around your brand

2. Makes it socially acceptable for your brand to be in that space and for your brand to participate in the conversation that is already going on

3. Gives you valuable information about your brand

4. Increases affinity for your brand

5. Helps tailor your message to the right format and the right places

Inherent in their characteristics,

Social Media channels provide the right tool for

each circumstance, so

you can tailor your message to your audience.

Create your social networking infrastructure using the Big 5.

Set the scene.

You know where you are by your surroundings.

People do business with people they trust.

Make the Power of Trust work for your brand

HOW DO YOU STAND OUT IN THE CROWD?

I'd rather play in front of a full house than an empty crowd. - Johnny Giles

Social media provides the tools for you to GIVE PEOPLE WHAT THEY WANT.

• 24/7

• Anywhere

• In any format

Twitter Facebook Blog Post Newsletter Website Channel

In a flash, as long as I

can resonate

your opinion in a

retweet

In a minute, as long as it’s fun and I

can add to the convo

stream

In a few minutes, aslong as it’s stimulating and I can chime in

For a while, as long as it

gives me what I want

(discounts,information)

About 30 seconds, up

to 3minutes ifit’s “sticky”

Theattention-

span that is assumed

No more smoke signals, thank you.

5-Foot Monitor Lizard Wanders Calif. Neighborhood

Covered on TV, then on the web …

People are talking about it on Twitter instantly.

On the web…

In tweets on Twitter…

In videos on YouTube

Find natural openings in the conversation …

Don’t just jump in … listen first. Social rules apply ‘in’ here, maybe more than ‘out there’.

1. Organize your message.

2. Cut to the chase.

3. Tailor your message.

STAND OUT FROM THE CROWD.

1. Define the message

2. Solidify your platform

3. LISTEN, listen, and listen some more

4. Find natural openings in the conversation

5. Only add to the conversation

What is the call to action? Pin-point it ... Re-purpose it for each social media channel.

Start with the end in mind. -Stephen R. Covey

S I M P L I F Y

Let your message be heard above the crowd … use yoursocial media infrastructure to communicate your message.

Thank you for your time! Contact us … anytime, from anywhere.

www.iconicbrand5.com

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