The Big 4 - A Beginners Guide to Social Media Platforms for Property Professionals

The Big Four(or, how I learned to stop worrying and love social media)

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Friday, 17 June 2011

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Integration shouldbe your watchword






Get started!





• Obtain a vanity URL • Keep your Keywords in mind• Use existing contacts• Find and join relevant groups & pages• Use other applications to make your

page more engaging• Tag your Photos

Nuts & Bolts













Facebook 3rd Party Apps Developers





• Use Cost Per Click (CPC) for purchase items

• Use Cost Per Impression (CPM) for raising brand awareness

• Trial it for a set period of time with a set budget: Facebook advertising has been successful for some, but not for others

Facebook Advertising









Facebook Audience Segmentation





Facebook Sponsored Stories





What if people bad mouth my company?

• Have fan page terms and conditions• Try to engage with the fan, can you turn it

around?• They will be saying it anyway, it’s better

that it’s on your terms• Do they have a point?• Content is your friend• Worst case, it’s your fan page






Why you should Tweet• It’s free• It’s not time consuming• It will give you a wide reach• Google ♥ Twitter

• It’s easy





Setting up an Account





Choose a Username





Start Connecting!





Find your Contacts





Invite those who aren’t tweeting





Personalise your Profile









How to Tweet

Twitter can be used in 3 main ways;

1) Send a short message to many people publicly

2) Send a short message to a specific person

publicly

3) Send a short message to a specific person

privately





Twitter Teminology•

To Follow: To subscribe to someone’s updates on Twitter. You do this by clicking the “Follow” button on that specific person’s Twitter page, their updates will be

displayed on your Twitter page so you know what they are doing.

To Follow Back: To subscribe to the updates of someone who has recently started following you. Whenever a new person follows you, you receive an

email alert from Twitter.

Follower: A person who has subscribed to receive your updates. You can see your total number of followers on your Twitter profile page.

Update: Also known as a tweet. They can be no longer than 140‐characters. You post your update in the white text box under “What are you doing?”

@Reply: A public message sent from one Twitter user to another by putting

@USERNAME at the beginning of the tweet.





Twitter TerminologyDirect Message (or DM): A private message sent from one

Twitter user to another by either clicking the “message” link on their profile or typing D USERNAME.

Twitter Stream: A list of a person’s real‐time updates. Every time you post an update, it goes

into your Twitter stream.

Hashtag (#): A tool to aggregate the conversation surrounding an event or theme.

Created by combining a # with a word, acronym or phrase (#WORD).

Retweet (or RT): To repeat what someone else has already tweeted. People do this if someone has said something especially valuable and they

want their own network to see the information too.





Community BuildingThis business owner of a small coffee shop in Houston Texas started

to use Twitter in 2008 to communicate locally with friends and customers.

When he received the tweet below, it was the start of orders being placed through Twitter, a first for Twitter.

• Think creatively about potential uses for Twitter, including alerts.

• Use Twitter to engage customers and receive valuable feedback.





“Hello? Is anybody out there?”

• Put your Twitter ID on your e-mail auto signature

• Put follow us buttons on your website and blog

• Interact with influential tweeters and those in your local community

• Search for topics which will interest your target market & follow those who are talking










Linkedin

• 59% of responders in a recent study showed that Linkedin is the most important social network for business

• 50% of Linkedin users visit the site weekly• 20% of Linkedin users visit the site daily





Optimise your Profile

• Upload a image• Create a compelling headline in 120

characters• Describe your current position• Complete your summary• Complete your specialties• Recommendations• Interests & Groups• Add your website & Twitter ID





The cherry on the cake














Optimise your Profile

• Set up a channel• Select a username• Picture• Keyword-rich title – 120• Links to Facebook, Twitter and Linkedin• Link to your website• Ensure Privacy settings are appropriate• Start adding content!





Channeldescrip.onsgiveyoua1000wordstoplaywith,butonlythe1st156wordswillshowonthesearchpage.

Tryincludinglinkstoyourwebsite,blogandothersocialpla?ormstoo





Bringing your Channel to Life

• Give structure through playlists• Be a copycat• Keep it short and sweet• Tag videos• Add subtitles• Moderate with care• Don’t abandon your channel• It’s all about personality









Measuring R.O.I.

• 3 Easy ways to measure your social media activities





Online Community Size

Size doesn’t matter… when it comes to the size of your social*

*Itisagoodmeasurethough©POWERSHIFT MEDIA LTD - www.powershift.tvALL RIGHTS RESERVED




Referrals





Social Impressions





Take Aways

• Have a plan• Integration• Optimise• Tend your garden• Have a personality• Be part of the conversation• Don’t be afraid of negative comments





Thank you!If you’d like more info,

get in touch!

@powershiftmediafacebook.com/PowershiftMediaGroup

T: 01926 831262


The Big 4 - A Beginners Guide to Social Media Platforms for Property Professionals

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