Top Banner
The Bidding for The Bidding for The Bidding for The Bidding for International Events International Events International Events International Events- - - Successful Case Studies Successful Case Studies Successful Case Studies Successful Case Studies Presented by: Anthony Wong Group Managing Director AOS Conventions & Events International Congress & Convention Association Past positions held: - Chair, Asia Pacific Chapter (2001 – 2009) - Vice Chair, Asia Pacific Chapter (2000) - 1st Vice President (Nov 2008 – Nov 2009) - 2nd Vice President (Nov 2007 – Nov 2008) - 3rd Vice President (Nov 2006 – Nov 2007) - Board of Director: Asia Pacific Representative (Nov 2005 – Nov 2006)
101

The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

Mar 17, 2018

Download

Documents

hakiet
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

“The Bidding forThe Bidding forThe Bidding forThe Bidding forInternational EventsInternational EventsInternational EventsInternational Events”

---- Successful Case StudiesSuccessful Case StudiesSuccessful Case StudiesSuccessful Case Studies

Presented by:

Anthony Wong

Group Managing Director

AOS Conventions & Events

International Congress & Convention Association

Past positions held:

- Chair, Asia Pacific Chapter (2001 – 2009)

- Vice Chair, Asia Pacific Chapter (2000)

- 1st Vice President (Nov 2008 – Nov 2009)

- 2nd Vice President (Nov 2007 – Nov 2008)

- 3rd Vice President (Nov 2006 – Nov 2007)

- Board of Director: Asia Pacific Representative (Nov 2005 – Nov 2006)

Page 2: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

�The Bid document must have as many supporting

information as possible.

Many things have to be considered when it comes to Bidding.

Consideration for Bids

�Obtain a copy of the Bid criteria/documents and

understand all requirements.

Work closely together with the local association/event company

to understand the bids.

Page 3: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

• National Airline

Documents/Information required for the Bid document

� Letter of support from relevant authorities:

• City Mayor

• Association

• Head of Government of the relevant ministry,

for example Tourism Malaysia

• Prime Minister (this is in the event that the

conference/ congress is an important event)

Page 4: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

• Prepare in different languages, if necessary.

• Hotel rates guideline or guarantee during the period of conference.

• Support of the appointed PCO/PEO and their experiences.

• Suggested pre and post tours.

• Ideas of flight accessibility of all airlines into the

conference/congress destination.

• Structure of management team to run event, especially sporting events.

Page 5: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

• CD-Rom on destination.

• Certain profits/amounts used to help poorer

countries and to go to charity.

• Understand who your competitors are and their strength

and weakness, thus state your destination strong points.

• Amount of sponsorship given for the bid - state given

• Creative Sponsorship

Page 6: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

• Today, one must show safety of the destination in terms

of security towards violence and health.

• Is there guarantee profit for the international association?

• Biggest factor to win

Page 7: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

� Support from all the members of the local

association - write to friendly members around

the world for votes.

Supporting the Bids…

� Lobby for support - regional and international

associations.

Page 8: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

There must be a GOOD

Effective, Intelligent and

Diligent Team.

Presentation Team…

Page 9: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

� A web-site of the event that is updated regularly to show the

work prepared for the event and if possible, in a few languages

depending on your target market - English, German, French,

Japanese and Mandarin.

Marketing…

�How are you able to market the event regionally

and globally?

Show them your marketing strength.

Page 10: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

•Working with your Tourism Board or CVB

•Educational Programs - FOC assistance

•Working with your Congress Venues

•Working with the National Airline

•Identify & Approach High Profile People - Make them want to bid

•International Headquarters in your Country?

Event Management

Page 11: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

Congress Rotation Patterns

Congress Frequency

It could take time!

Asia

Africa

South America

Europe

North America/Canada

Middle East

Longer lead time : 3 - 8 yearsShorter lead time : 2 -

4 years

ASEAN

Asia

Asia Pacific

Page 12: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

Selecting a Congress

•Congresses with High Sponsorship Requirements

•Medical Meetings

•Sports Related Events

•Sports Tourism

Page 13: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

CASE STUDY No. 1

15th World Association of Veteran Athletes (WAVA) Championships, 2003

15,000 people

Page 14: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

The Contenders

•Our Support

•Reputable Personalities

15th World Association of Veteran Athletes (WAVA) Championship, 2003

Page 15: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

•The Bid Strategy

•Reflecting our Multi-racial society

•Cocktail Reception

•Developing Relationships

15th World Association of Veteran Athletes (WAVA) Championship, 2003

Page 16: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

14th World Federation of Occupational Therapists (WFOT) Congress, 2006

4,000 delegates

CASE STUDY No. 2:

Page 17: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

The Shortfalls

1. No Concept of Bidding

2. No funds

We needed to solve this!…..

14th World Federation of Occupational Therapists (WFOT) Congress, 2006

Page 18: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

How?

The Property Development Concept

- 75% : 25%

14th World Federation of Occupational Therapists (WFOT) Congress, 2006

Page 19: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

The Bidding Criteria

•The Bid Document

•The WFOT Financial Requirement

•The need for a PCO

14th World Federation of Occupational Therapists (WFOT) Congress, 2006

Page 20: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

The Bid Document

14th World Federation of Occupational Therapists (WFOT) Congress, 2006

Page 21: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

The Presentation

•Japan, May 2000

•70 Countries in attendance

•Israel was the competitor

• Personalities - the bid leaders

•The presentation

•Our Experience as a PCO helped

14th World Federation of Occupational Therapists (WFOT) Congress, 2006

Page 22: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

Asia Pacific Le Mans Series in Malaysia 2001/2002

80,000 delegates

CASE STUDY NO. 3:

Page 23: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

Marketing

•Tradeshows and Sales Call

Asia Pacific Le Man Series in Malaysia 2001/2002

Page 24: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

January Holiday & Travel Show England

FITUR Spain

Asean Tourism Forum Brunei

Malaysian Gastronomic Festival France

February TTF & OTM India

Sales Calls India

Borse International del Turismo Italy

PATA Go-Between Germany/Switzerland

Vacances, Sports and Loisirs France

March Expotour Slovakia

Vacances Belgium

MITT Russia

Travel 2001 Singapore

Sales Call Singapore

April PATA Travel Mart Singapore

Sales Calls Singapore

Asia Pacific Le Man Series in Malaysia 2001/2002

Page 25: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

April PATA Conference Malaysia

L’Tur Fair Germany

May EIBTM Switzerland

GULF Saudi Arabia

ATM U.A.E.

June Sales Calls Switzerland/Scandinavia

ITE Hong Kong

Sales Calls Hong Kong

Amazing Thailand Thailand

M&IT Show England

September IT&CMA Malaysia

November ITM India

WTM England

Sales Call England

Asia Pacific Le Man Series in Malaysia 2001/2002

Page 26: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

Why We Lost?

Asia Pacific Le Man Series in Malaysia 2001/2002

Page 27: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

8,000 delegates

CASE STUDY NO. 4:

Page 28: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives
Page 29: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

Appointed by the International Federation of Gynecology and Obstetrics (FIGO) as the PCO on October 2004 and the agreement signed in December 2004.

AOS was the sole and exclusive International Professional Congress Organiser (PCO) to run, administer, manage and organise XVIII FIGO World Congress 2006.

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 30: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

Put the bid together in 1998

The Competitors

Manila, Hong Kong, Sydney, Malaysia (Malaysia is the 3rd after Hong Kong & Australia)

•The Bid Committee

•Inspection in 1999

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 31: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

XVIII FIGO 2006 attracted a record of 8,190 delegates from 149 countries.

The Scientific Programmeattracted a record 2,141 abstracts and out of which 1,092 abstracts, 757 poster, and 42 video presentations were accepted by the Scientific Committee.

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 32: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

BIDDING STRATEGY

Study short-coming and success of past FIGO Congresses:

�2000 at Washington

�2003 at Chile: At Chile 2003 AOS TEAM distributed delegates and exhibitors evaluation forms and conduct interviews. What were their wish list for an excellent congress.

�Incentives given

�Producing & distributing multi-media promotional materials such as DVD/VCD, booklets and letters in Spanish & French.

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 33: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

BIDDING STRATEGY: ADDRESSING THE MAJOR ISSUES

1.0 SAFETY

Asian Overland and the local organising comittee together with Tourism Ministry, MAS, Health Ministry and Kuala Lumpur City Hall managed to convinced the FIGO Committee that Malaysia offer one of the highest safety standards in the world. Kuala Lumpur is one of the safest place to hold any World Congress.

2.0 TRANSPORTATION

AOS with the assistant of the various agencies managed to convince the FIGO Committee that Malaysia can provide a seamless transportation system for the FIGO delegates from KLIA to Kuala Lumpur City.

3.0 PRICE

AOS with the assistant of the various agencies and hotels managed to get the best rates with many value added items to make the bid very competitive.

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 34: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

CONDITION OF CONTRACT

•All expenses incurred by FIGO’s Executive committee and their Scientific Committees directly related to their services in XVIII FIGO World Congress 2006 are to be financed by AOS.

•This is in addition to the Organising Fees of US$2.2 million to be paid to FIGO & OGSM (the national organisingcommittee)

•Cost of operation for 8 years from 1998-2006: USD$ 4.0 M

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 35: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

1999 The Site Inspection – Meet all VIPs

• Prime Minister

• Minister of Tourism

• All Hotel GMs

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 36: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

MARKETING

Pre-Congress marketing activities undertaken by AOS was through:

(a)Electronic mail/newsletter: 122,586 hits since 9/12/2004

(b)Printed Flyers

(c)Announcements

(d)Printed brochures

These marketing materials were sent to 110 FIGO member societies, of which 64 member societies responded. (58.1% responded)

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 37: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

MARKETING TRIPS BY REGIONS

42.0 Canada & USA: Canada, USA

23.0 Central & South America: Argentina & Mexico

24.0 Africa: Egypt

35.0 Australia: Tasmania

33Total

146.0 Asia: Indonesia, India, China, Korea, Japan, Thailand, Malaysia.

81.0 Europe: Sweden, Germany, United Kingdom, Denmark, Italy & Greece

No of Conference attended

Marketing Trips

NATIONAL / REGIONAL / INTERNATIONAL PROMOTION ACTIVITIES

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 38: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

MARKETING TRIPS BY REGIONS

Athens, GREECE14/4/2005-17/4/20056.0 7 th. WORLD CONGRESS ON CONTROVERSIES In O&G and FERTILITY (COG7)

Venice, ITALY

Copenhagen, DENMARK

Glasgow, SCOTLAND

Berlin, GERMANY

Stockholm, SWEDEN

Venue

31/8/2005 – 4/9/20051.0 14th.WORLD CONGRESS ON ULTRASOUND IN GYNAECOLOGY & OBSTETRICS,

8/11/2005-10/11/20052.0 EUROPEAN SOCIETY FOR HUMAN REPRODUCTION & EMBRYOLOGY

7/7/2004-9/7/20043.0 30th.BRITISH CONGRESS ON GYNAECOLOGY & OBSTETRICS

19/6/2005-22/6/20054.0 21st.ANNUAL MEETING of ESHRE

10/3/2005-13/3/20055.0 12th.WORLD CONGRESS ON HUMAN REPRODUCTION

EUROPE

DateMarketing Trips

Personalised visit to Key Sponsors in Europe: Example ;Scheering, Germany: 12-14 May, 2004, 11-15 March, 2005, 3-6 March,2006 and 18-21 April, 2006

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 39: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

FIGO XVIII World Congress of Gynecology & Obstetrics, 2006

CASE STUDY

MARKETING TRIPS BY REGIONS

Vera Cruz, MEXICO

Buenos Aires, ARGENTINA

Venue

18/10/2005 –21/10/2005

1.0 11 th. WORLD CONGRESS ON THE MENOPAUSE

20062.0 55th. MEXICAN CONGRESS

CENTRAL & SOUTH AMERICA

DateMarketing Trips

Melbourne, AUSTRALIA20063.0 AIME

Melbourne, AUSTRALIA20th.-24th.FEB, 20052.0 AIME

Hobart, Tasmania, AUSTRALIA

10TH.- 13TH. APRIL,20051.0 RANZCOG 2005 ANNUAL SCIENTIFIC MEETING (ASM)

AUSTRALIA

VenueDateMarketing Trips

Cairo, EGYPT27TH.- 30TH. SEPT, 20051.0 6th.SCIENTIFIC MEETING

AFRICA

VenueDateMarketing Trips

Page 40: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

MARKETING TRIPS BY REGIONS

Philadelphia, USA

Montreal, CANADA

San Francisco, USA

Montreal, CANADA

Venue

23/5/2004 – 28/5/20041.0 18 th. WORLD CONGRESS ON FERTILITY & STERILITY

18/10/2005-22/10/20052.0 53rd.ANNUAL CLINICAL MEETING

14/10/2005-19/10/20053.0 61st. ANNUAL MEETING OF THE AMERICAN SOCIETY OF REPRODUCTIVE MEDICINE (ASRM)

18/10/2004-21/10/20044.0 60st. ANNUAL MEETING OF THE AMERICAN SOCIETY OF REPRODUCTIVE MEDICINE (ASRM)

CANADA & USA

DateMarketing Trips

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 41: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

MARKETING TRIPS BY REGIONS

INDIA20054.0 Personal Visit to meet Indian O & G Society president by Mr. Anthony Wong

Beijing, CHINA7th.-10th. OCT, 20057.0 1st. INTERNATIONAL CONFERENCE ON O & G.

SINGAPORE6.0 6 th. SINGAPORE CONGRESS ON O&G

Batam, INDONESIA

Kerala, INDIA

Maharashstra, INDIA

Bandung, INDONESIA

Venue

1.0 14 th. ANNUAL MEETING OF ASM

5th.- 9 th. JAN.20052.0 ALL INDIAN CONGRESS OF OBSTETRICS & GYNEACOLOGY

5th.- 9 th. JAN.20063.0 ALL INDIAN CONGRESS OF OBSTETRICS & GYNEACOLOGY

5.0 INDONESIA SOCIETY OF O & G

ASIA

DateMarketing Trips

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 42: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

MARKETING TRIPS BY REGIONS

THAILAND11-14 th. Nov., 200513.0 ITCMA

Bangkok, THAILAND25TH.- 28TH., NOVEMBER, 2004

14.0 CONTROVERSIES IN OBSTETRICS & GYNEACOLOGY

Bangkok, THAILAND12.0 THAI O & G CONGRESS

Tokyo, JAPAN

Kyoto, JAPAN

Seoul, KOREA

Beijing, CHINA

Venue

8.0 GYNEACOLOGY NEW PROGRESS CONFERENCE

12TH.-16TH.JUNE, 2005

9.0 8 TH. INTERNATIONAL CONGRESS OF ANDROLOGY

4TH.-4TH.MAY, 200510.0 57TH. JAPAN O & G SOCIETY FOR GYNECOLOGIC ENDOSCOPY

11.0 JAPAN NATIONAL CONGRESS

ASIA

DateMarketing Trips

MALAYSIA21ST.-24TH. APRIL,2005

17.0 5th. MALAYSIA CONGRESS ON MENOPAUSE

Penang, MALAYSIA16.0 MALAYSIAN NATIONAL CONGRESS 05

Langkawi, MALAYSIA15.0 MALAYSIA NATIONAL CONGRESS 06

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 43: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

SURVIVAL STRATEGY

Exhibition2.0

Attendee: To get 8,000 delegates3.0

Government support: Grants, Dinners, door gifts4.0

Sponsorship1.0

Attendee Registration: To get 8,000 delegates

Targetted USD$ 6.0 M

3.0

Exhibition target: USD$ 3.0 M2.0

Sponsorship target: USD$ 3.0 M1.0

OBJECTIVE IS TO RAISE USD$ 9.0 M

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 44: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

SPONSORSHIP

Prior to AOS taking up the FIGO 2006 contract in December 2004, its senior management was assured that there were US$3 million worth of sponsorship floating in the pharmaceutical world, but in subsequent sponsorship sales trips, it became clear that the said amount did not exist.

The final amount secured was about US$ 1.45 million.

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 45: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

EXHIBITION

•AOS managed to secure 113 exhibitors from national and international companies and organizations involved in the medical and pharmaceutical industry.

•The revenue generated from Exhibition US$ 1.2 Million.

•Total space sold: 2,565 Sq. Meters net or take-up rate of 98.6%

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 46: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

GOVERNMENT / PRIVATE SECTOR SUPPORT

F & B and Cultural Performances for FIGO Evening for all.3.0 Kuala Lumpur City Hall

F & B for Opening ceremony, reception & Cultural performance, promotional material support for congresses attended overseas.

2.0 Tourism Malaysia

Convention Centre rental, international Fellowship program sponsorship, sent delegates to the FIGO Congress

1.0 Ministry of Health Malaysia

Type of SupportSupport

Assisted in providing one-stop visa on-arrival. And dealing with Visa issues at the KLIA Airport

6.0 Immigration

Assisted in providing security and traffic control in KL during FIGO Events.

5.0 Police

Assisted in securing special visa for Israelis speaker & delegate.

4.0 Ministry of Foreign Affairs

Assisted AOS in providing two hospitality desk at KLIA arrival hall.Provided space for promotional banner within the KLIA arrival hall.

8.0 KL International Airport

Providing valuable info prior to the congress and assisting delegates on site upon arrival.

7.0 Customs

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 47: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

The Economic Return

Based on ICCA (International Congress and Convention Association) calculation, average total expenditure per delegate in international association conference is USD387 per day per delegate.

•FIGO Congress 2006 had 8,300 delegates staying for 6 days.

•Total spending: USD387 x 6 days x 8,300 = USD19,272,600 million.

•Based on 3 to 8 times economic return to the country formula: USD19,272,600 x 4 (conservative estimate)

•Total spending in Malaysia: USD77,090,400 millions or RM277,525,440

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 48: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

ICCA Average Total Expenditure by delegates on all meetings: USD8,314,283.

8,300 x USD8,314,283 = USD69,008,548.90

ICCA Average Registration: USD472

FIGO Registration: USD6825

“FIGO is one of the Olympic of the medical conference.”

The Economic Return (cont.)

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 49: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

HUMAN RESOURCES AND MANPOWER TRAINING0

Project Director

Mr. Anthony Wong

Project Manager

1.0 Logistics

2.0 Volunteer training

3.0 Scientific

4.0 IT Support

5.0 Registration

6.0 Exhibition

7.0 Sponsorship

Financial Controller

TEAM Leader

8.0

Pre & Post Tours

Scientific (SI) SimultenousIntrepretation

Transport

OPERATION STRUCTURE

On-site

Online

Page 50: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

The FIGO Team

AOS deployed and mobilized a total of 180 permanent staff based at the AOS Head office for the FIGO 2006 World Congress.

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 51: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

CORE SUPPORT TEAM: FIGO VOLUNTEERS AND SUPPORT STAFF TRAINING PROGRAM

•AOS believe that On-Site Training is very important to ensure the success of any World & International Class Event, Congress & Conventions.

•Training budget must be included in all MICE Event.

377•10 th. November, 2006

431•9 th. November, 2006

438•8 th. November, 2006

453•7 th. November, 2006

463•6 th. November, 2006

515•5 th. November, 2006

467•4 th. November, 2006

103•3 rd. November, 2006

31•2 nd. November, 2006

NoPeriod of service

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 52: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

MANPOWER RECRUITMENT & TRAINING

AOS recruited local & international students to form the core-support staff to man the various positions during the on-site FIGO Congress. These students are from:

(a) School of Tourism & Hospitality

(b) School of Sports Science (Events)

(c) School of Computer Science

(d) School of Mass Communication

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 53: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

Simultaneous Interpretation Room –KLCC Plenary Theater Hall

VIP Entrance M.C. A.V.

The Core Support Team and the FIGO Volunteers were brought to KL Convention Centre and were briefed using power-point presentation on their roles during the FIGO 2006 World Congress.

The Intensive training include role-play:

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 54: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

Plenary TheaterLunchSessionExhibition

VIP Holding RoomPress Conference Room

Page 55: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

TechnologyTechnology

�AUDIO VISUAL PRESENTATION ELECTRONIC EQUIPMENT: GIANT SCREEN

�ON-SITE COMPUTERIZED DELEGATES AND SPEAKERS REGISTRATION.

�SECURITY CHIP-INSERTED DELEGATES & SPEAKERS NAME BADGES

�24 HRS CCTV SECURITY SURVEILLANCE

�SIMULTENEOUS DIRECT FOREIGN LANGUAGE INTERPRETATION SYSTEM PLUS QUALIFIED INTERPRETERS

�WIRELESS HI-FIDELITY PROFESSIONAL MICROPHONES FOR SPEAKERS.

�PROFESSIONAL PUBLIC ANNOUNCEMENT SYSTEM

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 56: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

Training session include on how to show the delegates how to use the Wireless Head Sets & Remote Controllers.

The Support staff were also trained on how to keep stock and register the handouts of the SI Sets to the delegates.

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 57: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

A1: Airport transfer

B2: Hotel bookings

C3: Convention Centre bookings

D4: Event Management services

E5: Security arrangements

F6: On-Site registration

G7: Pre & post tours

H8: Food & beverages

AOS Role as the PCO and its

operational Structure

Page 58: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

Airport Arrival

DEPLOYMENT OF MANPOWER AT THE AIRPORT

4 pax AOS Support team in Yellow Collared T-Shirt stationed to receive, assist and direct newly arrived delegate.

10 pax AOS Support team in Yellow Collared T-Shirts and 4 pax AOS Airport representatives in Dark blue blazers will be on standby to assist delegates.

VVIP Welcome: Meet & Greet at the aerobridge with signage (upon request). VIP Premium lounge service can be provided at additional cost.

AOS Transport & Operation deployed 50 vehicles at KLIA for airport transfer

Page 59: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

Delegates arrive at Aerobridge

Arrive Main Building KLIA

Hospitality Desk , sticker will beissued to delegates

Immigration Counter

Luggage collection

Custom Counter

Arrival hall level 3 ,Airport Repwill welcome delegates

Usher lead delegates to Level 1

Delegates will board the assignedvehicle to their respective

hotel

DELEGATE ARRIVAL ARRANGEMENT AT AIRPORT

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 60: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

Le Meridien /Hilton

Pan Pacific

Legend

Quality Suitestay

PNB DarbyPark

Ancasa

Shuttle Services

Light Rapid Transit

Walking Distance

Map On Logistic

Melia

Coronade

Berjaya Times Square

Grand Season

Dynasty

Vistana

Grand Conti

Page 61: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

Shuttle Service on 5/9 & 10 Nov 2006

Pick up & drop off for Route 7 & 8

Pick up & drop off For Route 1 to 6

On this dates we are unable to utilise the loading bay due to set up and dismantling of exhibition booths.

30 paxManpower

70 unitsCoaches

Page 62: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives
Page 63: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives
Page 64: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

Shuttle Service on 6/7/& 8 Nov 2006

Coach Entrance

Loading Bay 1Loading bay 2

Loading Bay 4Route 5 Route 6

Loading Bay 5Route 7 & 8

Entrance Gate will be monitoredto avoid congestion

Exit to hotel

Routing Stand Sign , Colour coded

Route 1Route 2

Route 3Route 4

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 65: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

Social Programme Arrangement

Temporary covered all-weather shelter was provided for the comfort of the delegates: Cost RM 12,000.00

AOS rented the existing car-park area next to KLCC for 6 days from 6 th. To 10 th. November, 2006 for a total of

RM 18,000.00 to accommodate the coaches & vans.

Page 66: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

Tour Programme Arrangement

Page 67: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

Tour Pick Up & Drop Off

Page 68: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

GRAND WELCOME

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 69: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

OPENING CEREMONYCHINESE Cultural heritage

Modern Malay dance

Date: 5 th. November, 2006: Kuala Lumpur Convention Centre.

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 70: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

SOCIAL PROGRAMS

An Evening of Jazz – 6 Nov 2006 The Comedy Club – 6 Nov 2006

USD35e) A Malaysian Affairs

USD35d) Dining in the Clouds

USD20c) The Comedy Club

USD20b) Music at the Cultural Palace

USD20a) An Evening of Jazz

A CULTURAL EVENING6th. NOV,2006

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 71: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

FIGO GALA BANQUET 9 th. NOVEMBER

Page 72: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

Police Department

•AOS to provide all transportation plans to the Police Department for:- Road and traffic management- Routing’s coordinations

•Police outriders for social programs & shuttle service•Police to make regular patrols at the Convention Centre during Congress•Increase police presence at popular tourist areas

EMERGENCY SERVICESEMERGENCY SERVICESEMERGENCY SERVICESEMERGENCY SERVICES

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 73: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

EXHIBITION

•AOS managed to secure 113 exhibitors from national and international companies and organizations involved in the medical and pharmaceutical industry.

•The revenue generated from Exhibition US$ 1.2 Million.

•Total space sold: 2,565 Sq. Meters net or take-up rate of 98.6%

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 74: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

EXHIBITION

2,565 sq.Mnett

Total amount of space represented

98.6%Percentage of Exhibition space utilised

113Total number of exhibitors

12Total Number of Lifestyle Companies

101Total number of Pharmaceutical / Equip/Non Profit Organisation

Nos.Number of Exhibitors

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 75: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

••Internet stationInternet station . Poster Information Desk. Poster Information Desk

. Exhibitor Registration Counter. Exhibitor Registration Counter . Storage Room. Storage Room

. Poster Panels. Poster Panels

Poster PanelsPoster PanelsInternet stationInternet station

Poster Information DeskPoster Information Desk

Exhibition Registration CountersExhibition Registration Counters

Internet StationInternet Station

Storage RoomStorage Room Storage RoomStorage Room

Page 76: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

Storage roomStorage roomStorage roomStorage room

Internet StationInternet Station

Internet stationInternet station

•• Internet StationInternet Station

•• Storage RoomStorage Room

Page 77: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

• Unloading & Construction of booths & exhibition materials

• Supervised by KLCC Safety Officers.

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 78: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

EXHIBITION LOGISTICS

AOS conducted on-site inspection with KLCC Personnel & RE Rogers to check on the logistic movement of exhibition materials at each of the loading bays: Each bay can accommodate 3 trucks.

Traffic flow will be controlled by KLCC

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 79: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

•• 192 numbers of Poster Panels in Hall 2.192 numbers of Poster Panels in Hall 2.

•• 2 2 MetreMetre wide aisles between walls.wide aisles between walls.

Actual set-up of the poster panels in Hall 2

Poster-registration counter

Page 80: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

• Delegate movement from the Hotel to the Convention Centre must be closely monitored and coordinated.

• AOS Exhibition Support Team must work and coordinate closely with the AOS Transport Team manning the movement of the coaches at the Pick Up & Drop Off Points using walkie-talkie and cellular-phone to ensure Safe, Efficient and Smooth Traffic Flow.

DELEGATE MOVEMENT

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 81: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

Floor Management – Directional Signage

• Directional signage must be prominently displayed at all entrance and exit points.

STRATEGICALLY PLACED DIRECTIONAL SIGNAGED IN ENGLISH PLACE INSIDE AND OUTSIDE THE CONVENTION CENTRE IS ONE OF THE KEY PLANNING ELEMENTS IN RUNNING A WORLD CLASS CONGRESS

A Reasonable budget must be included in the operation cost.

Page 82: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

Note: Red Lines are the cordoned passage way use for Daily Shuttle in the morning and evening.Delegates will be sort out at Holding Areas before entering the Zoning queqelanes for departure to their respective hotels.

PCO Staff

KLCC Security

Holding AreasHolding Areas Holding AreasHolding AreasHolding AreasHolding Areas Holding AreasHolding Areas

Page 83: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

REGISTRATION

Registration is the primary source of income for FIGO 2006 World Congress and AOS marketing effort over the past two years leading to the World Congress was a great success.

For the Off site and On-Site registration, AOS bought the Event-Pro Computer Software.

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 84: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

fffftatebbbbfgggghe TTTTrt ggggechnology• Eventpro Interactive enables multi-lingual online, real time web-browsing, online registration, payment & abstract handling

• Delegates database available to FIGO

• Powerful marketing tool with the global reach.

EVENT PRO

SOFTWARE

Page 85: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

VIEW OF HALL-1: REGISTRATION AREA

•Yellow plastic chain-link were used to act as crowd control barrier during the registration process.

•The Snake-Line crowd control system were deployed on site.

•50 Support staff wearing Yellow-Tee shirt were deployed on site.

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 86: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

••Internet stationInternet station . Poster Information Desk. Poster Information Desk

. Exhibitor Registration Counter. Exhibitor Registration Counter . Storage Room. Storage Room

. Poster Panels. Poster Panels

Poster PanelsPoster PanelsInternet stationInternet station

Poster Information DeskPoster Information Desk

Exhibition Exhibition

Registration Registration

CountersCounters

Internet StationInternet Station

Storage RoomStorage Room Storage RoomStorage Room

Page 87: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

REGISTRATION

196Total

25Total number of Accompanying Persons Registered2.0

171Total number of complimentary delegates registered1.0

Complimentary Registration Statistics (inclusive in the 6505)

7,232Total attendees plus APP

727Number of Accompanying Persons Registered2.0

6,505Number of Official Delegates1.0

PaxParticipants Registration Statistics

8,190Total attendees, delegates, APP plus exhibitors

958Number of Exhibitor Delegates1.0

PaxExhibitor Registration Statistics

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 88: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

REGISTRATION

02%99OTHERS6.0

02%104OCEANIA5.0

33%2126EUROPE4.0

45%3008ASIA3.0

13%864AMERICAS2.0

5%304AFRICA1.0

%No. of delegatesDelegates by Region/Continents

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 89: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

ACCOMMODATION

AOS contracted out a total of 49 hotels consisting of 3 stars to 5 stars with 7,145 rooms to provide quality accommodation to the delegates,

Out of these 49 hotels, only 44 hotels materialised with 2,594 rooms booked through AOS Housing Bureau, resulting in a success rate of 36.3% and a booking value of US$ 2.1 million.

DIRECT BOOKING: Direct bookings by individual delegates (by scanning through respective hotel websites) and through corporate arrangements is a natural development which also saw reduction in booking through the AOS Housing Bureau.

XVIII FIGO World Congress of Gynecology & Obstetrics, 2006

Page 90: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

World Congress of Accountants, 2010

6,000 delegates

CASE STUDY NO. 5:

Page 91: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

Opening Ceremony

Nov 8 2010

Page 92: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

Registration / Information Counter

Page 93: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

Concurrent / Plenary Sessions

Page 94: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

G

A

L

A

D

I

N

N

E

R

Page 95: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

Golf Challenge

(Local and International Participants)

Nov 7 2010

Page 96: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

Batik Uniform in 3 Colours for all Organising Committees, PCO staff and

volunteers

Page 97: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

World Gas Conference, 2012

CASE STUDY NO. 6:

Page 98: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

World Gas Conference, 2012

Invited to bid for DMO services on January 27 2010, submitted bid documents on March 15 2010.

Four Scopes of Work

1) Accommodation Management

2) Logistics Management

3) Social Events Management

4) Taskforce Management (Volunteers)

Page 99: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

World Gas Conference, 2012

Clarification Meeting

Invited by National Organizing Committee of WGC 2012 for meeting on May 23 2010 for clarification of Commercial Proposal (cost of services) which rescheduled to May 21 2010.

Further Submission After Clarification Meeting

Submitted to NOC on June 7 2010 details based on NOC’s template to state specific items by cost per unit, etc.

Page 100: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

World Gas Conference, 2012

Contract Negotiation

From June to September 2010, a number of meetings and negotiations took place with NOC WGC 2012 DMO team.

Appointment as DMO

Received award letter on October 6 2010.

Contract Signing

The DMO Agreement is presently being drafted by WGC 2012 Legal Department.

Page 101: The Bidding for International Trade Events The Bidding for International Events ... distributed delegates and exhibitors evaluation ... wish list for an excellent congress. Incentives

Anthony WongAsian Overland Services Tours & Travel

AOS Conventions & Events

AOS Training Centre

Frangipani Hotels & Resorts - The Frangipani Langkawi Resort & Spa

(AOS Tourism & Hospitality Group)

Anti-Oxidant Centre

Universiti Utara Malaysia

- Adjunct Professor, UUM College of Arts and Sciences (July 2010 - July 2012)

-Adjunct Fellow, Faculty of Tourism & Hospitality Management (October 2006 - October 2008)

Taylor’s University

- Adjunct Professor

Pacific Asia Travel Association

- Secretary-Treasurer

- Chair, Audit & Finance Committee