Best webinar practices
Nov 30, 2014
Best webinar practices
[email protected] Hero
Meghan
AgendaBefore webinar
• Choosing a topic, title, description
• Set a price• Choosing your
technology (and learn it)
• Appoint a moderator• Promote!• Plan your agenda
During webinar• Interactive
experience
After webinar• Follow up• Share recording• Plan next webinar!
Before your webinar• Choosing a topic, title, description• Set a price• Choosing your technology (and
learn it)• Appoint a moderator• Promote!• Plan your agenda
Topic, title and description
• Choose a topic that your are an expert in (find someone who is)
• First impressions count!
• Clear, concise, detailed
• “How to” or “learn to”
• Strong description
Price
• While most webinars are free, option to set a price
• Private webinars, private tickets
• Chip-in
Technology platform• Many to choose, limited
features
• Interactivity
• Capacity
• Price
Learn the technology (BEFORE)
• Be prepared for technical issues
• Learn your platform before the webinar occurs
• Be able to help attendees with any problems
• Remind attendees to test before also
• Moderate, keep things running smoothly
• Manage timing and agenda
• Answer attendees’ questions in chat
• Transition between speakers, topics, Q&A
Moderator
Promoting your webinar• 2 weeks prior, 2-3 days
before, 2 hours before
• Email invitations
• Social media
• Rotate sites
Plan• Reasonable length (45-75 min including Q&A)
• Organized
• Interactive
• Allocate time for multiple speakers (if applicable)
During your webinar
• Interactive
• Keep on schedule
Interactive• Engage and include
your audience
• Poll the attendees, ask them questions, listen to their comments (co-presenter/moderator)
Stay on schedule• Start on time
• End on time
• Keep each topic to your designated time
• Switch between speakers efficiently
• Remember to allow time for Q&A
Proper etiquette• Good posture
• Be respectful to questions
• Be patient with the technology
• Act professional
After your webinar
• Follow up with guests
• Share recording/promote
• Plan your next webinar
Follow up• Build relationships
and network
• Continue conversation in community
• Further engagement
• Thank you!
Share recording/promote• In the follow up, encourage
attendees to share the recording
• Post recording on social media
• Promoting after event, furthers the conversation
Plan your next webinar
• Improve and learn
• Get feedback from attendees
• Host more to grow your community
Encourage feedback
RecapBefore webinar
• Topic, title, description• Price• Technology• Appoint a moderator• Promote!• Plan your agenda
During webinar• Interactive
After webinar• Follow up• Promote• Plan next webinar!
The Future of BigMarker
• We have some exciting news
• A new webinar and web conferencing room is coming!
• And it is gunna be awesome• Built for FireFox and Chrome
Well, that’s awesome. How do I get in on it?
• Go to: http://blog.bigmarker.com/webrtc-and-the-future-of-bigmarker/
• Add your email. • We will let you know when you can
start trying it out.
Follow BigMarker• Help.bigmarker.com• Blog.bigmarker.com• YouTube.com/bigmarkervideos• Facebook.com/bigmarker• Twitter.com/bigmarker
Q&[email protected] Hero