The Best Pitch Decks

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The Best Pitch DecksHow to Create a Winning Pitch Deck

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Introduction

• Serial Entrepreneur. 5 exits, 2 failed.• Lived in Silicon Valley 14 years• Micro $15 million fund• Check size = Up to $500k + $500k into Series A• Author of..

Investment Pitch Deck Essentials

• Slide 1: Logo/Mission/Positioning Line. Founders. • Slide 2: The Problem We Solve• Slide 3: The Solution• Slide 4: The Market Size• Slide 5: The Product/Technology Architecture• Slide 6: IP/Defensibility/Scalability Chart• Slide 7: Go To Market/Distribution• Slide 8: Competitor Matrix• Slide 9: Revenue Projections• Slide 10: The Advisors• Slide 11: Use of Funds• Slide 12: Exit Strategy

SV Speak: The Deck

Slide 1: Logo/Mission/Positioning Line

SV Speak: Elevator Pitch

Slide 1: Logo/Mission/Positioning Line

SV Speak: Investment Ready

If you don’t know the investors......

SV Speak: Wheelhouse

Slide 2: The Problem We Solve

SV Speak: The “aha” moment

Slide 2: The Problem We Solve

Slide 2: The Problem We Solve

Slide 3: The Solution

SV Speak: Shiny New Thing

Slide 3: The Solution

Slide 4: The Market Size

Slide 4: The Market Size

SV Speak: Hitting it out of the park

Slide 5: Product/Technology Architecture

Slide 5: Product/Technology Architecture

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Slide 5: Product/Technology Architecture

SV Speak: The user perspective

Slide 6: IP/Defensibility/Scalability Chart

SV Where’s the IP?

Slide 6: IP/Defensibility/Scalability Chart

Pitch Tips

• Select investors that can re-up on their investment• Short sentences, non technical speak• Investors watch body language• Don’t hesitate, maintain eye contact• Defer to co-founder/CTO• Keep consistent momentum/pace in presentation • Control emotion, be prepared for conflict• Be aware of your emotional timeline• Connect with analogies and anecdotes• Reiterate Team, Market Size and Product Fit

Slide 7: Go To Market /Distribution

SV Speak: Block and Tackling

Slide 8: Competitor Matrix

Slide 8: Competitor Matrix

Slide 8: Competitor Matrix

Slide 9: Revenue Projections

SV Speak: Hitting the Numbers

Slide 9: Revenue Projections

SV Speak: Get Behind the Numbers

Slide 9: Revenue Projections

SV Speak: Financial Runaway

Slide 9: Key Metrics

Slide 10: The Advisors

SV Speak: Friend of the Firm

Slide 11: Use of Funds

SV Speak: overcooked valuation

Slide 12: Exit Strategy

Thank You and Q&A

http://www.arafuraventures.com

Marc PhillipsArafura Ventures415.606.0900 [email protected]

Sirk RohEarly Growth Financial [email protected]

Kerry McIllroyCooley212.479.6000http://cooley.com/contact.aspx