The benefits of ………... Internet Marketing Why should we? Create an online identity that brings in a return on investment Take advantage of the size of.

The benefits of ………..

Internet MarketingWhy should we?

Create an online identity that brings in a return on investment

Take advantage of the size of your distribution

Cost Efficient way to market

Easily manageable & trackable

Opportunity to “green” your business

Web statistics

You have 4-5 seconds to make an impression

Average viewer visits fewer than 2 pages or stays for less than 30 seconds

Viewers rarely buy on first visit to site

Internet MarketingWhat does it mean?

Website Design Web Analytics E-Mail Marketing Search Engine Marketing (SEM) Search Engine Optimization (SEO)

WebsiteWhat does this do for my business?

Online IdentityVisibility & presenceAccessible company informationContact informationCall for action*

Web AnalyticsWhy keep track?

Number of visitors How they got there What pages were visited How long they stayed

Conversion RateWhat is the conversion rate?

Number of people who take a desired action

Number of people who visit the site = 2-4 %Good predictor of successConversion rates vary from 0.1% - 30%

Conversion Funnel

2-4%

Think about the Think about the number of number of visitors you visitors you need to achieve need to achieve the stated the stated conversion rateconversion rate

Visitors to the site

Prospective Leads

Actual Leads

Buyers

E-mail MarketingWhy should you reach out?

Consistent exposure – brand recallPassive lead generationEngage and sustain client interestProvide regular information to clientBuilding your contact base

Search Engine MarketingHow does it help my business?

Public relationsAdvertising campaignsDrawing traffic

Gain Attention

ConvertTo Lead

Retain & Build

Customer Base

Measure, Analyze &Optimize

Search Engine OptimizationWhat is this?

Search engine etiquette Competitive Analysis Site Maps Link Building

On site (Title, Meta-tags, Page content) Off site (Who is linking to you)

BottomlineMake Internet Marketing work for you.