Malaysian Journal of Sustainable Environment Vol.8.No.2 (2021) 35-53 doi: https://doi.org/10.24191/myse.v8i3.15887 Copyright© 2021 UiTM Press. This is an open access article under the CC BY-NC-ND license THE BENEFITS AND CHALLENGES OF SOCIAL MEDIA IN CONSTRUCTION INDUSTRY: A PERSPECTIVE FROM CONSTRUCTION PROFESSIONALS Siti Nur Aishah Mohd Noor 1* , Nur Syarifah Syahirah Mohd Syed Jaafar 2 & Mohd Khairul Amri Ramly 3 1 Center of Studies for Quantity Surveying, Faculty of Architecture, Planning & Surveying. Universiti Teknolgi MARA, Perak Branch Seri Iskandar Campus, 32610, Seri Iskandar, Perak. 2 Faculty of Engineering Technology, Universiti Malaysia Perlis, 02100, Padang Besar, Perlis 3 Center of Studies for Building Surveying, Faculty of Architecture, Planning & Surveying. Universiti Teknolgi MARA, Perak Branch Seri Iskandar Campus, 32610, Seri Iskandar, Perak. [email protected]* [email protected] [email protected] Received: 19 January 2021 Accepted: 9 March 2021 Published: 31 December 2021 ABSTRACT In recent years, internet usage and social media have been widely used in Malaysia, the construction industry is one of the industries that are not excluded from this technological trend. This research intended to identify the benefits and challenges of social media in the construction industry among the construction professionals particularly in the northern region area. To identify the usage, the benefit and challenges of social media were also determined in the construction industry whereby it also reflects how far construction professionals rely on social media in their daily works. This research uses quantitative approach in order to collect data via questionnaires distribution from construction professionals. The results revealed that, most of the construction companies agreed that
THE BENEFITS AND CHALLENGES OF SOCIAL MEDIA IN CONSTRUCTION INDUSTRY: A PERSPECTIVE FROM CONSTRUCTION PROFESSIONALS
May 06, 2023
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