The Belgian APP Economy - structure and link to M2M

Information and Communication Technology

M2M outline

The Belgium M2M ecosystem:

past, present, future.

Tanguy De Lestré

@appalliancebe

@momobxl

@tdelestre

APP ecosystem principles

APP ecosystem replication ?

Belgian APP economy?

APP ecosystem principles

APP ecosystem principles

More needs of more users in more

places and contexts adressed

APP ecosystem principles

Mobile developers uncover these

new use cases and contexts

APP ecosystem principles

Platform connects

users and developers

APP ecosystem principles

Platform connects

users and developers

creates

network effect

positive feedback loop

APP ecosystem principles

Role platform owner:

Reduce friction

Amplify network effects in

service creation

distribution

consumption

Similar evolution on other

sectors, also M2M?

Hobbyists, Startups,… will

publish first, than filtering will

happen

Belgian app economy?

Belgian app economy?

85 companies

600 employment

growing +20% annually

Survey app economy

Belgium

Survey 2013- respondents profile

• 1 Mobile developer

• 2. Mobile marketeer

• 3. Mobile App project manager

(survey)App categories developed

Main category Business to Business

0

5

10

15

20

25

(survey) Segmentation mobile player

(85)

1 Tailored mobile software apps

6 Mobile software product solution

2 Strategy

5 Operation support mobile app deployments

4 Lead user

7 Business proces

3 Framework

(project Smartinnovator – IWT – Agoria)

0

5

10

15

20

25

30

35

activity7

activity3

activity4

activity5

activity2

activity6

activity1

(survey) Where are you working?

• 1. Startup

• 2. Freelancer

• 3. IT integrator

(survey) Main issues

• 1. Mobile app discovery

• 2. Funding

• 3. Life Work/balance

App/Mobile website :

www.appalliance.be

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