» The Digital Marketing Experts for Car Dealers BEGINNER’S GUIDE TO Content Marketing It’s no surprise that today’s consumers shop differently than they used to. In fact, studies show that 95% of shoppers use digital channels to research a vehicle purchase. With the average buyer relying on at least 24 points of research, car dealers need to market differently in response to evolved shopping habits. You’ve realized that your dealership could benefit from a completely new marketing strategy, so now you’re on the road (no pun intended) to greater digital and all around success for your business. Potential buyers are not as easily swayed by boisterous television commercials and radio announcements as they were in the past, so it is important to understand that moving forward, the effectiveness of traditional marketing strategies will only continue to decline. The fact of it is, you need a striking presence on the web. Enter Content Marketing. But simply having a website or a Facebook page isn’t going to do the trick. You must also implement some of the most cutting-edge marketing tactics if you don’t want to get left in the dust by the competition. And if you’re looking to be at the center of your local auto market (which you are!) you’re going to have to be ahead of the Internet marketing game.
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The Beginner's Guide to Content Marketing for Car Dealers
Studies show that 95% of shoppers use digital channels to research a vehicle purchase. With the average buyer relying on at least 24 points of research, car dealers need to market differently in response to evolved online shopping habits.
But simply having a website or a Facebook page isn’t going to do the trick. You must also implement some of the most cutting-edge marketing tactics if you don’t want to get left in the dust by the competition.
Download our eBook for content marketing guidelines and a list of topics your dealership should be writing about!
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
» The Digital Marketing Experts
for Car Dealers
BEGINNER’S GUIDE TOContent Marketing
It’s no surprise that today’s consumers shop differently than they used to. In fact, studies
show that 95% of shoppers use digital channels to research a vehicle purchase. With the
average buyer relying on at least 24 points of research, car dealers need to market differently
in response to evolved shopping habits.
You’ve realized that your dealership could benefit from a completely new marketing strategy,
so now you’re on the road (no pun intended) to greater digital and all around success for your
business.
Potential buyers are not as easily swayed by boisterous television commercials and radio
announcements as they were in the past, so it is important to understand that moving
forward, the effectiveness of traditional marketing strategies will only continue to decline.
The fact of it is, you need a striking presence on the web.
Enter Content Marketing.
But simply having a website or a Facebook page isn’t going to do the trick. You must also
implement some of the most cutting-edge marketing tactics if you don’t want to get left in
the dust by the competition. And if you’re looking to be at the center of your local auto market
(which you are!) you’re going to have to be ahead of the Internet marketing game.
Why Is Content Marketing Important?
» The Digital Marketing Experts
What Is Content Marketing?Content marketing is a type of non-interruptive marketing that
provides consumers with information they want or need in
exchange for their attention. It can take the form of a blog, social
media or podcast– anything that allows you to get your brand’s
story out to your customers.
Why Is Content Marketing Important?By implementing a content marketing strategy, you will be creating more awareness
without spending large sums on television, radio and newspaper ads.
More importantly, content marketing allows you to build trust with your customers, and
ultimately, become a reliable resource of automotive information for your community.
The bottom line is that if your dealership delivers consistent, relevant and valuable
content to potential buyers, they will ultimately reward you with business and loyalty.
Take note as we explore some of the most important aspects of content marketing.
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» The Digital Marketing Experts
The moment your content becomes too self-promotional,
readers will likely turn away. Customers visit websites and
social media pages to learn insightful information about
a business’ area of expertise, not experience a hard sell.
Good content marketing drastically reduces the need for a
traditional sales pitch.
Instead, provide customers with the information they are
looking for in an engaging and informative way.
Use content marketing to increase repeat web visits from
If you’re ready to get started, open up that editorial calendar and start your plan! Stumped?
Here are 10 topics to get you started:
1. Write a new model blog featuring a walk around video.
2. Create how-to guides for DIY repairs and maintenance (e.g. wax your car, change a
tire).
3. Start an “Employee Spotlight” to highlight a different team member each month.
4. Deliver auto industry news and share your insight.
5. Highlight the five most fuel efficient SUVs on your lot (or best family cars, most sensible
first cars, etc.)
6. Give preventative maintenance tips (e.g. how to keep your car running longer).
7. Talk about the three best selling cars on your lot this quarter. Why were they best
sellers?
8. Explain the difference between financing and leasing.
9. Write a comparison article: “Looking for a new Honda Civic? Try a Kia Forte!”
10. Share your dealership’s review of the new 2014 Dodge Dart (every model you sell
should have a dealer-produced review)
Is Your Dealership in Need of a Great Content Marketing Strategy or Advanced SEO?See how PCG Digital Marketing is helping car dealers around the world achieve better results with our award winning automotive content writing and SEO services.