The Beach, 2011 Best Agency Contribution

OUR CLIENTS LOVE US... and we have the numbers to prove it.

CHARTERED INSTITUTE OF MARKETING AWARDS 2011

BEST AGENCY CONTRIBUTIONTHE BEACH COMMUNICATION

CLIENT PORTFOLIO 2010 - 2011

Admin

Resourcing

Audit

Secretarial

ConsultantsAccounting & Tax

colour tbc

Vector recreation

Vector recreation

PrefaceThis submission is representative of the contribution by The Beach

Communication in support of our clients’ marketing activity during

the CIM awards entry period 1 January 2010 to 7 October 2011.

With the exception of Port of Jersey, Jersey Marinas and myBus

we have focussed on different clients from our 2010 submission

including new business relationships that began in 2011.

The Beach Communication The Beach Communication is a progressive, independent brand strategy and

design consultancy established in 2001, owned and managed by designers who

actively promote the direct relationship with the client.

Over the past ten years, we have fused our extensive experience in new media

and the traditional design and marketing disciplines and emerged as one of

the leading and most formidable brand agencies in the Channel Islands with

a portfolio of clients and successful outcomes that attributes to this.

Our approach is ideas-driven and highly collaborative, grounded in the science

of brand development. This approach we apply with considerable passion

and contagious energy for clients, with the aim of igniting their brands and

subsequent business success.

Our approach to brand building is both intelligent and practical. We work

closely with clients to generate ideas, solve problems and share knowledge.

Our core skills lie in developing effective brand strategies and applying a creative

response to the unique needs of our clients.

Why our business model is so importantWe are proud of what our business model stands for. Our clients see the day-

to-day benefit of it. We have no account handlers, no middle men – we actually

dare to place designers in front of client. We are the account handler, the first

point of contact, the person you turn to if you have an issue. No smoke and

mirrors, just straight forward personal accountability.

We have an incredibly competent team of intelligent creative thinkers that

provide the business confidence to deploy our business model. Working directly

with the client, means we are significantly more efficient than our competitors.

For the client, this time effectiveness translates into cost effectiveness, which

means extending the value of the budget – a significant factor in today’s

challenging economic environment.

Time Efficient. Cost Effective. Accountable. Intelligent thinkers. Highest

standards of execution = Tangible client benefits, as you will see.

How we build brandsOur aim for clients is to establish a cohesive branding strategy which

reinforces the organisational values and presents a powerful proposition to

all stakeholders and the target audience. This strategy is delivered through

a variety of vehicles to not only define a client’s position in the market

place; but also, to facilitate in releasing their business vision.

The Beach aims to deliver brand identity that will:

1 Symbolise and focus the vision and values of an organisation

2 Achieve relevant, distinctive and memorable differentiation

3 Create positive awareness, recognition and reputation

4 Build and maintain trusted relationships between an organisation and its key audiences, both internally and externally

5 Build brand equity and future asset value

Our challenge is always to make the brand identity work hard to gain recognition. Recognition comes from awareness, driven by consistent communication of three clear, simple messages:

1 Who we are

2 What we do

3 What we stand for

Without this consistency, there is no recognition. Without recognition, there is no identity and no reputation.

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Celebrating 10 years of serviceIn 2011, The Beach Communication celebrates 10 years in business.

10 years of growth that has seen us emerge as one of the most regarded

agencies in the Channel Islands. This success has been achieved through

the hands-on approach of the owner directors, the hard work and dedication

of a team of intelligent, creative thinkers, the direct relationship with clients

and constant, unreserved commitment to our clients’ business needs.

Our commitment to clients has however been generously reciprocated.

As this submission will demonstrate The Beach benefits from a core of

clients with whom we have maintained long, mutually-beneficial business

relationships. Loyalty is, as I am sure you will agree, earned but never a given.

Here’s to the next 10 years.

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CASE STUDY 1

AZTEC GROUP

Ten years, five offices, over 100 staff and a recognised leader in fund administration. The Beach have been with us every step of the way and have been instrumental in our success. We trust them, they are more than an agency, they are the brand guardians we would not be without.

Edward Moore

Chief Executive

10 YEARS STRONG

But don’t just take our word for it. Our clients are our best advocates...

ALTOR ON EXPERIENCE AND DEDICATION: “After working with the Aztec Group for over eight years, we have no hesitation in recommending their dedication as a fund administrator. They have created a flexible administration service which never stops evolving to meet our needs.”

Altor Equity Partners

Let us show you our dedication. For an informal chat call James Duffield on +44 (0)845 5055620 or email him: [email protected]

Authorised in the prov is ion of regul Ated f inAnciAl serv ices . see our webs ite for detA ils .

ThE BRIGhT ALTERNATIVEIN FUND ADMINISTRATION

FIND OUT WhY AZTEC ARE YOUR BRIGhT ALTERNATIVEwww.aztecgroup.co.uk

G U E R N S E Y J E R S E Y L U X E M B O U R G U N I T E D K I N G D O M

In 2010 the Aztec website moved onto The Beach’s content management system: www.aztecgroup.co.uk

2011 Advertising in European Industry Press

Like The Beach, Aztec have been trading for ten years. This is the motif we designed to support all internal and external comms to recognise their 10th Anniversary.

Client loyalty is earned, never a given. A ground-up brand build in 2001 for the then ‘news kids’ on the fund administration block. Our marketing pitch: In the grey world of fund administration there is a bright alternative. Our brand delivery, challenging in the sector, paid off, and Aztec have grown market share and we have continued to be at the heart of their brand that has seen business expansion from Jersey into Guernsey, then Luxembourg, London and Southampton.

STOP PRESS! The Aztec Group has just won the ‘Fund Administrator of the Year’ award at the 2011 Unquote British Private Equity Awards. All entries were assessed by the Unquote Advisory Panel, made up of industry experts, who commented: “The Aztec Group have real energy coming out of them and are service-led rather than system-led like some others. They excel in personal relationships. If you have something tricky, you absolutely want Aztec!”

Try a New Flavour Campaign After the success of the previous CIM award-winning DM campaign, food was firmly back on the agenda, this time with Montezumas Chocolatiers in Brighton. Perfect partners. Drop into the mix The Beach and what you get is a perfect blend of high-end creative comms – beautiful packaging setting the scene for desirable product – and the increasingly successful Aztec brand introduced over three individual mailings.

The campaign aimed at easing Aztec’s business development team past first base, launched in September 2011 with immediate success. It’s early days for measurement, but initial qualitative feedback from prospects is positive:

“It really made you memorable. We will definitely be in touch when sourcing fund administration services at our next raise”.

“It’s a very smart campaign, as ever – the message is right and the design is slick. Importantly, you continue to appear different from your competitors”.

MORE CLIENT LOVE

Making direct contact with targets who are busy professionals

is always incredibly difficult. But by delivering a truly unique

direct marketing campaign as a warm up to our call, we

have had an impressive strike rate. Thanks to The Beach for

delivering yet another campaign which catches the imagination

of our targets and makes us stand out from the competition.

Tania Duncan, Marketing Manager, Aztec Group

Yum!

Aztec have suggested you sample

the product for yourselves, which

you will find enclosed. We can

highly recommend the Moresishly

Marvellous Milk Chocolate with

Chilli & Lime.

Time for a celebrationand you’re invited...

We look forward to welcoming you (and your partner) to Aztec Group’s 10th Anniversary celebrations.

Where

Bovey Castle, Dartmoor National Park

When

Friday 20th May 2011

Time

19.00 drinks on the terrace 20.00 dinner, dancing to follow in the Dartmoor Suite until 01.00

2540 Invitation D2.indd 1 9/3/11 09:40:23

Invitation to the 10th Anniversary Group Party. Very sophis.

Aztec Golf Day

Aztec Group invites youto the Aztec Golf Day fora round of golf and dinner

Where La Grande MareWhen Wednesday 24 August 2011When 14.30 tee off, dinner at 19.30

Dress code for golf: soft spikes,tailored shorts or trousers, collared shirt and for dinner: smart / casual

RSVP to [email protected]

Invitation to the Aztec Golf Day. Always ones for fun (and a little self deprecation).

Green Shoots DM Campaign An optimistic DM piece, looking for the first ‘Green Shoots’ in the fund industry, Aztec challenged recipients to consider how to maximise growth when it returns, encouraging GPs and LPs to consider a new partner in fund administration.

Calling all Graduates and A-Level Students Do you have the ‘X’ FaCtoR?We are looking for a number of trainee administrators and accountants to join our busy and fast growing fund administration business.

auDitions Coming soon !!!We will be holding a select number of ‘Audition Days’ which will enable you to learn more about the Aztec Group and a career as a fund administrator or accountant. At the same time you will have the opportunity to undertake a series of task-orientated initiatives to aid our selection process. Each day promises to be a fantastic learning experience for all candidates and will ensure that we find the right individuals who really do have the appetite and aptitude to become a successful fund administrator or accountant. First audition: July 2011

What we can offer◆One of the most enjoyable working environments in financial services◆Full support and professional training to become ACCA or ICSA qualified ◆Excellent career prospects and employment package

Want to get on the list? If you would like to attend an Aztec ‘Audition Day’, please send your CV to [email protected]. Closing date for 2011 applications is Friday 27 May.For more information visit www.aztecgroup.co.uk

www.aztecgroup.co.uk

AztEC FInAnCIAL SErVICES (jErSEy) LIMItED IS rEGULAtED By thE jErSEy FInAnCIAL SErVICES COMMISSIOn In thE PrOVISIOn OF FUnD ADMInIStrAtIOn SErVICES

thE BrIGht ALtErnAtIVE In FUnD ADMInIStrAtIOn

2011 Graduate Recruitment Advertising Across Jersey and Guernsey Press and at the Islands’ airports.

I WOULD OUTSOURCEBUT FOR...

Time to reconsider?Call James Duffield on + 44 (0) 845 50 55 620 or visit www.aztecgroup.co.uk

GUERNSEY | JERSEYLUXEMBOURG | UNITED KINGDOM

Regulated in the provision of administration services

ControlWith Aztec Group you can have access to your live data 24/7 through a secure web-based server.

CostAztec Group is a boutique administrator and therefore can tailor services to match your needs. As a specialist in fund administration there are areas where economies of scale and our expertise can actually save you money.

HassleFrom experience the hardest part is actually making the decision to outsource. Once that is done, we have a skilled implementation team who can take the pressure from you to ensure a smooth process, step by step.

QualityAt Aztec Group investor service is our number one priority. We tailor our reports to suit client needs and work proactively with them to ensure a first class service to all their investors.

GovernanceOur internal systems and procedures have been independently audited and we are extremely proud to be one of the first independent fund administrators to receive AAF 01/06 accreditation.

Track Record

The Aztec Group has grown into one of Europe’s leading fund administrators, employing over 90 staff, administering more than 50 funds and has:

100% client retention rate

$30bn under administration

the leading bespoke technology platform

As for our clients“Aztec tailored their service to meet our demanding requirements and have consistently met and exceeded our expectations.” Altor Equity Partners

“Investors are the life blood of our business. The Aztec Group has taken this important factor into the delivery of their first class administration service, addressing not just our needs as a fund promoter and advisor, but also the complex requirements of our investors.”Inge Larsen, Investment Director / CFO, Norvestor Equity AS

Advertisement

“Aztec go ‘above and beyond’ to deliver, assisting us on tight deadline deal closings and being responsive and flexible to our wide-ranging offshore needs. They have a clear understanding of our business and our intermediate portfolio company structures. We always feel that we are a priority client for them.”Janet Dunlop, COO Lion Capital LLP

2011 Advertorial in European Industry Press to raise profile and value of outsourced fund admin.

Jersey Branch

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After its third year, the Jersey Boat Show submitted and was judged winner of the Best Integrated Marketing Campaign

at the 2010 Chartered Institute of Marketing Awards

CASE STUDY 2

JERSEY BOAT SHOW

The Beach are professionals; hands-on and always prepared to work above and beyond the call of duty, always with good humour. For the 2011 Barclays Wealth Jersey Boat Show, The Beach yet again showed their dedication working from concept to live event producing work of a consistently high quality in support of the show’s broad marketing mix. They make great coffee too.

Myra Shacklady

Commercial Director

5 YEARS INPUT

JERSEY HARBOURS / 2508.17 Boat Show Pull-up Banner2011 Boat Show Delivered The Boat Show’s strategy for 2011 was to build upon the success of the previous three shows, maximising exhibitor participation and increasing visitor numbers in order to provide future sustainability for Jersey’s marine leisure industry.

Delivering value to key stakeholders – shareholders, sponsors and exhibitors – remained at the heart of the objectives for the 2011 show.

Promotion of the Jersey Boat Show is a year-on-year cycle of firstly engagement with potential exhibitors and, closer to the event, a switch of emphasis to communicating with potential visitors to the show. The Beach delivered strong and consistent promotional materials by communicating the show as accessible, affordable and aspirational.

A fully integrated marketing strategy was able to surpass all stakeholder expectations by achieving maximum market penetration and increased shareholder value, enabling Jersey Marinas through the Jersey Boat Show to realise their corporate vision of being “Internationally recognised as a leading marine leisure destination”.

2508.12 JBS Whats On Advert.indd1 1 28/3/11 17:32:01

Main Stage Poster

Generic Branded Poster

Maximising exposure even down to classified adverts in the Jersey Evening Post marine section

Promotional Banners for Jersey Airport, Jersey Tourism, and Harbour Arrivals

Invitations Personalised and Targeted

Boat Show Promotion never stands still: Launch of 2012 Show (September 2011)As it enters its fifth year, Jersey Boat Show wished to develop its website to have greater engagement with two key audiences: potential exhibitors and visitors. The Beach delivered a website with a focus on keeping content current through Twitter and Facebook, a feature that will come into its own during the live show for organiser and exhibitors alike.

2736 Boat Show Promotional Card.1 1 5/9/11 16:43:59

The Barclays Wealth Jersey Boat Show Website: www.jerseyboatshow.com

Exhibitor Pack released at the launch of the 2012 show

Promotional ‘Business’ Card

NEW WEBSITE LAUNCHED09 |11

CASE STUDY 3

MYBUS (CONNEX)

Connex initially worked with The Beach to design and launch a new website in 2010. While working on this project, we were impressed with the team’s professionalism and have subsequently worked with them on a number of high profile projects including the launch of the double deckers earlier this year. During this time, we have developed a strong working relationship with The Beach and are always grateful for their attention to detail and dedication to understanding and developing our brand, promoting this consistently throughout our communication activity. We have every confidence in The Beach’s ability to deliver our projects on time and to a high quality.

Eric Le Roux

Managing Director

2 YEARS (NEARLY)

Public bus service made more publicConnex provide the island’s bus service on behalf of the States of Jersey. An efficient and reliable service, their communications were not reflective of their service or desire to communicate more effectively with their customers and The Beach were appointed to develop the brand in 2010.

Segmented across the business’ three key markets, The Beach created a family of identities, service focussed, yet retaining links with the parent company; fresh and friendly, yet retaining the authority of Connex through the arrow icon. Visual continuity and recall was maintained through variants on the existing myBus colours.

This segmentation formed the foundation of their new website, a robust content managed site designed to work for the business as much as the customer, reducing internal administration, improving business processes and providing customers with greater access to timetables and real-time bus information.

The Beach also demonstrated to Connex the unrealised opportunity within Liberation Station to maximise exposure of the myBus brand to customers.

2011 has seen the continuation of the brand development with an emphasis on driving up service-driven communications with the customer through under-utilised touchpoints - onboard promotions - and driving greater traffic through the website.

Since its appointment, The Beach has actively provided guardianship over the brand, encouraging the Connex team to recognise the need for consistency and care of application across all consumer touchpoints.

www.mybus.je

myBus Website launched in May 2010 and was developed further during 2011 to improve passenger accessibility to information.

Promotional Launch with teaser in press and on buses to introduce the Jersey public to the new Double Deckers.

myBus, myExplorer and mySchoolbusWebsite Advertising Opportunities

For more information on advertising on www.mybus.je contact Emily Moore on 01534 877722

ONLINE RATE

CARD 2012

160,000 PAGE

VIEWS/MONTH

BASED ON AVERAGE

PER MONTH BETWEEN

JUNE - DECEMBER

2011

myBus.je

Go green withConnex Jersey

NEW EEV BUSES(Enchanced Environmental Vehicles)

These environmentally friendly buses will be operating on myBus routes 1 and 15 with the added benefits of:

• Reduced CO2 emissions• Increased comfort• Wheelchair access• Luggage racks

myBus.je

LAUNCHING TODAY

The NEW Enviro 200 buses go on service today on myBus routes 1 and 15. The buses are EEV compliant (Enchanced Environmental Vehicles). Find out more at: myBus.je

NEW Connex fleet is here!

NEW CIRCULAR ROUTE

Starting 11 March, this service will run all year round with separate East and West bound services from Liberation Station. Find out more at: myBus.je

myBus.je

NEW myBus 26 Links Northern

Parishes

Explore Jersey with myExplorer

GreenVisit Durrell, Samares Manor, Jersey Pottery and Gorey with myExplorer Green.

RedExplore Jersey War Tunnels, Living Legend, aMaizin!, Catherine Best and La Mare Wine Estate.

BlueEnjoy spectacular views of St Aubin, St Brelade’s Bay, Corbiere, St Ouen’s Bay and Greve de Lecq plus see the Lavender Farm and Jersey Pearl.

myBus 26New circular route linking the northern parishes and visiting Jersey War Tunnels, Living Legend, aMaizin!, Catherine Best, Jersey Gold, Durrelland La Hougue Bie.

TEXT your bus stop code to 66556 for real time information. For more information on myExplorer, attractions and all myBus routes, please visit:

myBus.je/myExplorer

Exploring Routes

UNLIMITED

PASS FROM £6.50

myExplorer brochures and passes are

available from Liberation Station, Jersey

Tourism, Condor Ferries ticket desks and

selected hotels and guesthouses.

2563 Ensign Advert.indd 1 18/3/11 08:58:30

CONNEX / 2587 myExplorer Pull-up Mock-up

Future Promotion in planning: MyBus and The Beach working together to drive revenue from the website

Service-driven Press Advertising and Ambient Promotion

CASE STUDY 4

JERSEY HARBOURS

The Beach have been our primary creative agency for seven years. Whilst we have reviewed other agencies, we have maintained our loyalty as a result of their consistent and impressive delivery of high quality work.

The Beach succeeded in bringing clarity to the challenges posed by our recent branding exercise, working closely with us to align the new brand to our redefined business strategy. The outcome will help us redefine the business for our people and clients alike.

Howard Le Cornu

Chief Executive Officer, Port of Jersey

7 YEARS ON...

An institution transformedJersey Harbours was an undervalued ‘brand’ – very much government – yet as a States of Jersey designated trading operation, a commercial entity with unrealised potential.

In 2008, with a new Management Team in place, the restructuring of the Jersey Harbours began. In 2009, The Beach were appointed as consultants to work alongside the team to reposition Jersey Harbours both domestically and internationally.

The top level outcome was the redefinition of Jersey Harbours to form the Port of Jersey, representing the commercial and passenger port, Jersey Marinas representing marine leisure and a modified Jersey Coastguard with a revised mandate.

This project went live in Q2 2010 with the launch of two new identities and a Group Website as the most visible manifestation of the new brand.

Our Contribution: Laying the foundation:

• Working with the Management Team to redefine the role of the organisation

• Identifying stakeholders (both internal and external)

• Clarifying future business structure, vision and business objectives

• Identifying audiences

• Focus groups amongst senior and middle management.

• Defining the brands, naming conventions and positioning

Our Contribution: Creating the Visual Brand

• Brand identities for the three businesses: Port of Jersey, Jersey Marinas and a modified Jersey Coastguard

• Sub-Identity for Jersey Boat Show

• Website

• Business literature

• Signage across the Ports and Marinas

During Q4 2010 and throughout 2011, The Beach have provided creative support across all businesses and importantly brand guardianship, working internally and externally to manage consistency of application.

Brand Consistency: Business Literature

2499 POJ Jersey Pilots Movement 1 1 10/2/11 16:17:41

Advertising: UK and French Marine Publications Defining the Visual Brand Ambient Promotion

Fairline Channel Islands - La Collette, St Helier, Jersey JE2 3NX Tel: +44 (0)1534 514 415 Fax: +44 (0)1534 514 416 E-mail: [email protected] Nautical (CI) Ltd trading as Fairline Channel Islands

... whether you’re buying, selling or simply enjoyingyour boat, we are who you need to know.

It’s not just what you know ...

TARGA 38 38GT 44 OPEN 44GT 50GT 58GT SQUADRON 42 50 58 65 78 CUSTOM

Visit us at the PSP Southampton Boat Show 16th - 25th September. Call now for your invitation pack.

www.fairline.com/channelislands

TARGA 38GT - on display at Southampton Boat Show.

HN

HN

HN

HN

HN

HN

Connecting to their publics Harbour News has been around for over a decade, but mainly as a low budget, undervalued publication. Myra Shacklady, Commercial Director, approached The Beach to review and produce a more substantial quarterly magazine that was reflective of the development of the port and marinas as a business, and the importance to the island of the Jersey Coastguard.

The outcome was a professional publication communicating relevant stories around the three business units focussed on new opportunities, people and news. With ten editions delivered to date, and positive feedback from both client and the general public, The Beach look forward to developing this in the future.

Harbour News Autumn 2011

Fairline Channel Islands - La Collette, St Helier, Jersey JE2 3NX Tel: +44 (0)1534 514 415 Fax: +44 (0)1534 514 416 E-mail: [email protected] Offshore Nautical (CI) Ltd trading as Fairline Channel Islands



TARGA 38 44 OPEN 44GT IPS 50 58GT PHANTOM P48 SQUADRON 42 50 55 58 65 78 CUSTOM

Squadron 42


HN

HN HN

HN

HN

HN

HN

Fairline Channel Islands - La Collette, St Helier, Jersey JE2 3NX Tel: +44 (0)1534 514 415 Fax: +44 (0)1534 514 416 E-mail: [email protected] Nautical (CI) Ltd trading as Fairline Channel Islands



TARGA 38 44GT IPS 44 OPEN 47GT 58GT PHANTOM P48 SQUADRON 41 55 65 78 CUSTOM

Visit us at the Guernsey Boat show 22nd - 24th April. Jersey Boat show 1st - 3rd May

Squadron 41 coming soon.


Harbour News Spring 2011 Ratecard rewritten to define benefits to advertisers

CASE STUDY 5

CRESPEL PROPERTIES

The current website has opened up a new level of data capture, automated administration and led us into the realms of social media. All of which have been as per the brief, budget and deadline.John Crespel

Owner-Manager

8 YEARS

ON

Built for Business Success An eight-year business relationship with this very individual Estate Agency demonstrates how valued our clients are regardless of their size. Crespel Properties’ website is at the heart of its business. The focal point for its marketing activity, the site harnesses a strong business-focussed content management system to enhance business performance, improving the admin function and providing vital measurement of marketing activity. After a year spent trawling user-unfriendly websites when looking to buy, we were well positioned when meeting the objective of ‘an easy to use, client-focussed’ website.

In Q3 of 2011, The Beach developed a Facebook page which, through th active participation of John, is driving new enquiries into the business.

MORE CLIENT LOVE

The Beach have handled all three generations of our website and

each time they have produced a superb product with a clarity

of design, ease of use for the public and the administration.

The current website has opened up a new level of data capture,

automated administration and led us into the realms of social

media. All of which have been as per brief, budget and deadline.

John Crespel, Owner

www.crespel.co.uk

New Business We pride ourselves on client delivery and building strong client/designer

relationships which enable The Beach to produce the highest level of

creative and strategic support.

Although this document promotes the importance of maintaining strong

client relations through effective support and guidance, new business is key

for future growth and diversification. We are approached on a regular basis

to see where we can add value to some of the Island’s leading businesses

and their brands or new business ventures. We evaluate the commercial

and creative potential of each opportunity before committing to any project.

The next few pages highlight just a few of the new arrivals at The Beach.

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INTRODUCING (SOME OF) THE NEW ARRIVALS...

CASE STUDY 6

JERSEY FUNDS ASSOCIATION

Their disciplined approach to brand development guided the JFA through the process of refreshing its brand identity extremely effectively. This, combined with their excellent creative application of the new identity in the building of our new website, meant that the whole experience of working with the team at The Beach was a joy.

Nigel Strachan

Chairman

9 MONTHS OLD

Repositioning the Jersey Funds Association The Jersey Funds Association (JFA) approached The Beach to develop a new brand that would position the JFA as a credible and authoritative industry association, a process that began with the naming convention.

The website was developed to provide a compelling case for placing funds business in Jersey over other jurisdictions in order to facilitate the growth of the funds industry in Jersey. The website also provides a focal point for members of Jersey fund industry.

www.jerseyfunds.org

Jersey Funds Association

Annual DinnerFriday 25 March 2011The Great HallHotel de FranceSt Helier

2445 Annual Dinner Invitation a_1 1 10/2/11 11:29:55

Brand Consistency across application form and fund fact sheets

Brand icon: The shield symbolises strength and authority and utilises a single Leopard from the States of Jersey crest to retain association with the Bailiwick.

Invitation

CASE STUDY 7

HRair (Formally Huelin Renouf Airfreight)

The Beach were able to define our goals and set about developing a new brand which gives us a unique look and feel. We are now working with them to deploy this across the company. With their guidance and key understanding of our business objectives they have delivered a first class solution.

Howard Heath

Managing Director

6 MONTHS OLD

*

* NOTE TO SELF: Always have client photos on file when on a deadline (client was on holiday).

Brand Repositioning The Beach Communication was appointed by Huelin Renouf Airfreight for a brand review as they seeked to position themselves as independent from Huelin Renouf Shipping, a very recognised Channel Island business.

After analysis of the business, in dialogue with the client, it became clear that the principal operation (majority of their client base) was UK based. It also became apparent that the business was already colloquially known within the UK industry as ‘HR’.The only barrier to change would exist within the Channel Island marketplace, where the business remained in the shadow of Huelin Renouf Shipping.

A fresh brand identity was created that represents the very core of their business mission – Delivering Expressly for you – incorporating a visual metaphor for speed with bold, decisive typography

The Beach are now in the production stage of the project, including a redeveloped website, with a full deployment mid Q4 2011.

HRair.co.uk

JERSEY | GUERNSEY | ISLE OF MAN | GIBRALTAR

A MEMBER OF THE HUELIN RENOUF GROUP

Delivering Expressly for you

EXPRESS SOLUTIONS

Airport Cargo CenterJersey AirportSt Peter JE3 7BY

T +44 (0)1534 74789F +44 (0)1534 742947E [email protected]

HRair.co.uk

EXPRESSSOLUTIONS

Howard HeathManaging Director


C 40 M 0 Y 0 K 100

C 35 M 59 Y 65 K 16

C 15 M 23 Y 33 K 15

HRair.co.uk

JERSEY | GUERNSEY | ISLE OF MAN | GIBRALTAR

A MEMBER OF THE HUELIN RENOUF GROUP


EXPRESS SOLUTIONS

Scott HaynesThe Beach Communication10-12 Commercial BuildingsSt HelierJerseyChannel IslandsJE1 3UD

INVOICEInvoice Number Invoice Date Account Number Terms61775548 27 February 2011 781M Net 30 Days

Itemised Listing - Invoice 677554

Airwaybill Date Serv Consignee Pcs Wt Vol/Wt Basic Special Fuel Total

75941 23/02/11 CIOM OBO ‘Makita’ 1 2.00 0.00 29.09 0.00 0.00 29.09 Heathrow United Kingdom

76145 25/02/11 CIOM OBO ‘Makita’ 2 25.00 0.00 70.83 0.00 0.00 70.83 Heathrow United Kingdom

Net Total £99.92GST (5%) £4.99

Invoice Total £104.91

All transactions are subject to BIFA Standard Trading Conditions 2000.Terms and Conditions available at our website: www.hrair.co.uk/terms

JERSEY

Airport Cargo Center Jersey AirportSt Peter JE3 7BY

T +44 (0)1534 744477 F +44 (0)1534 746848 E [email protected]

Business Stationery

The new functional colour palette

MORE CLIENT LOVE

We needed a change of brand to represent our growing interests

and establish our own identity. Scott and his team at the Beach

provided the solution for us. They were able to define our goals and

set about developing a new brand which gives us a unique look and

feel and we are now working with The Beach to deploy this across

the company. With their guidance and key understanding of our

business objectives, they have delivered a first class solution to us.

Howard Heath, Managing Director

EXPRESS SOLUTIONS

HRair.co.uk 744477

HRair co.uk

EXPRESS SOLUTIONS

HRair.co.uk 744477

HRair co.uk744477

HRair.co.uk

744477HRair.co.uk



EXPRESS SOLUTIONS

EXPRESS SOLUTIONS

Brand application on all future vans

Working within budgets A solution needed to be found to work within existing yellow fleet

Sales Card

Cloud: Key Selling Points

Background

Offshore businesses are looking to their IT Departments

to improve resource utilisation, increase automation

and flexibility, and reduce the time required to roll out

new business applications. At the same time, there is

also demand for greener, more efficient technology

delivery, to reduce datacentre footprint, and ultimately

to achieve real terms cash savings. Achieving these

objectives requires a paradigm shift in datacentre service

provision, moving from the traditional clusters of IT

resources towards a more efficient and dynamic, more

responsive converged infrastructure; a design where

pools of infrastructure resources can be allocated when

business teams request them, enabling IT organisations

to respond in a matter of hours and days, rather than

weeks and months.

Itex has invested heavily in this area of technology.

The HP BladeSystem Matrix (Matrix) installed within

Itex enables companies to achieve this new, more

efficient mode of IT service delivery. Matrix provides

an integrated platform of server, storage, and network

resources that can be pooled and allocated as the

business demands.

EXTRA READING

Articles are available at:

www.itexoffshore.com/cloud

02/05/2011

Itex Hosted Desktop

Seeing through the Haze

of Cloud Computing

20/08/2010

Finding The Perfect Host

23/03/2011

Mobile computing

Has your business harnessed

its power?

www.itexoffshore.com

A reputation for building brands online One of the occasional tenders that we have entered into, The Beach were selected based on our ability ‘to intelligently define and deliver strong brand builds in the online environment’. Built in open source CMS, the website brings clarity to Itex’s service offering.

Creatively, a limited colour palette helped to define the visual brand with icongraphy designed to support visual navigation.

The branding exercise was subsequently introduced into training materials for use internally.

The Beach are currently engaged on Stage 2, working with the Itex to deliver a content strategy that provides up-to-date, informed comment and editorial with the aim of positioning Itex as leaders in their field.

Training Materials


JUST 4 MONTHS(BUT BAGS OF POTENTIAL)

CLIENT LOVE

The team at The Beach took our concept and produced a

professional and clear brochure for our potential customers.

The turnaround time from design to print was excellent, due to

the fact we were on a tight schedule. We were extremely happy

with the outcome and the professionalism of The Beach team.

Nick Wood, Director

A reputation for going the extra mile Based on a client referral, Nick Wood of South Pier Marine wanted The Beach to assist with the promotion of his new concept in boat ownership and needed a quick turnaround for his new business brand to be launched at the 2011 Jersey Boat Show. A two week deadline.

The concept is based on four people purchasing a vessel (each with 25% shareholding). This approach significantly reduces the cost of boat ownership making an aspiration more accessible, an aspect we worked with the client to deliver through the promotion.

The Beach delivered a brand identity and product brochure, including high quality print, so that Nick and his team were ready for their launch at the 2011 show. Nick has been so impressed with The Beach’s delivery of this project that we have been recently asked to review the wider South Pier Marine brand.

Advertising within Harbour News Boat Show Special edition


JUST 6 MONTHS(BUT LOTS OF POTENTIAL)

THE BEACH WE BUILD BRANDS

We confirm that all testimonials for the respective clients are their own words and have not been created or adapted by The Beach. Feel free to contact any of our advocates.

CASE STUDY 1

Edward Moore Chief Executive Officer Aztec Group T +44 (0) 1534 833027 [email protected]

CASE STUDY 2

Myra Shacklady Commercial Director Jersey Harbours T +44 (0) 1534 447742 [email protected]

CASE STUDY 3

Eric Le Roux Managing Director myBus T +44 (0) 877722 [email protected]

CASE STUDY 4

Howard Le Cornu Chief Executive & Harbour Master Jersey Harbours T +44 (0) 1534 447706 [email protected]

CASE STUDY 5

John Crespel Owner-Manager Crespel Properties T +44 (0) 1534 625569 [email protected]

CASE STUDY 6

Nigel Strachan Chairman Jersey Funds Association T +44 (0) 1534 712501 [email protected]

CASE STUDY 7

Howard Heath Director HRair T +44 (0) 1534 747891 [email protected]

Contact

Scott Haynes, Director The Beach Communication 10-12 Commercial Buildings Saint Helier, Jersey JE1 3UD

T 01534 722022 E [email protected]

www.thebeach.je

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The Beach, 2011 Best Agency Contribution

Documents

portfolio of clients

different clients

business model

clients marketing activity

business vision

business confidence

clients love us

brand building