The Australian Startup Landscape

T E C H S T A R T - U P S I N

A U S T R A L I AA peek inside the Australian startup world

55% OF AUSTRALIANS ARE

INTERESTED IN ENTREPRENEURSHIP.

19% OF THEM ACTUALLY GO FOR IT.

That’s the highest conversion rate

on the planet.

IN THE WORLD FOR POPULATION

MOST LIKELY TO ENGAGE IN

ENTREPRENEURSHIP

AGE

0.5%

<20

4.2%

20-25

16.5%

25-30

18.4%

30-35

20.5%

35-40

14.7%

40-45

11.7%

45-50

7.5%

50-55

2.8%

55-60

3.2%

>605.6%VOCATIONALCERTIFICATE

DOUBLEBACHELOR

GRADUATE DIPLOMAOR CERTIFICATE

HIGH SCHOOL

MASTERS

PHD

BACHELOR

HONOURS

10.2%

9.6%24.5%

6.3%

26.4%

7.8%8.8%

EDUCATION

T H E P EO P L E

EXPERIENCE

FIRST TIME ENTREPRENEURS

FOUNDED 1 STARTUP

FOUNDED 2 STARTUPS

FOUNDED 3 STARTUPS

FOUNDED 4 OR MORE STARTUPS

54.6%

25.4%

8.6%6.4%

5%

GENDER

76%

MALE FEMALE(and rising)

24%

EVENTS CRITICAL IN FOUNDING STARTUP

33.4%DISSATISFACTION

WITH PREVIOUS

JOB31.9%EXPERIENCE FROM FOUNDING

A STARTUP PREVIOUSLY

27.9%HAVING A SUPPORTIVE

PARTNER OR SPOUSE

23.7%A FUN PROJECT THAT BECAME A

VIABLE BUSINESS

23.7%CIRCUMSTANCES MADE HAVING MY

OWN BUSINESS DESIRABLE

23.3%MEETING MY CO-FOUNDERS

21%INSPIRATION FROM ATTENDING

STARTUP-RELATED EVENTS

20.2%INSPIRATION FROM DIRECT

CONTACT WITH STARTUPS

16%HAVING AN

ENTREPRENEURIAL FATHER14.8%INSPIRATION

FROM MEDIA

ABOUT STARTUPS

9.7%INSPIRATION

FROM A BOOK

9.4%HACKATHON

OR STARTUP

WEEKEND

7.4%BEING SINGLE

7.1%HAVING AN

ENTREPRENEURIAL

MOTHER

9.1%A SHORT EDUCATIONAL

COURSE ON STARTUPS

6.5%A UNIVERSITY-BASED

ENTREPRENURIAL

PROGRAM

6.2%COMPETING FOR A

PRIZE

5.5%GRADUATION FROM A

SCHOOL OR UNIVERSITY

5.5%REDUNDANCY

T H E I R WO R L D

POPULAR STARTUP INDUSTRIES

FINTECH RETAIL CONTENT

/MEDIA

IOT EDUCATION MARKETING SOCIAL

MEDIA

MEDTECH FITNESS/

WELNESS

AI TRAVEL TRAVELFOOD FOODWEAREBLES WEAREBLESA.R/V.R. A.R/V.R.GAMING GAMING

15.9% 14.8% 14.4% 12.7% 12.1% 11.7% 9.9% 9.3% 9.1% 6.4% 5.8% 5.4% 4.5% 4.2% 4%

TOP CITIES FO STARTUPS

SYDNEY SYDNEY

MELBOURNE MELBOURNE

HOBART HOBART

PERTH PERTH

CANBERRA CANBERRA 34.7%

13.9%

1.4%

7.2%

5.9%

BRISBANE BRISBANE

GOLD COAST GOLD COAST

ADELAIDE ADELAIDE

9.3%

4%

4.4%

STARTUP OFFER

NICHE PRODUCTS/SERVICES IN

EXISTING MARKETS

NEW PRODUCTS/SERVICES

THAT HAVE CREATED NEW

MARKETS

IMPROVED PRODUCTS/SERVICES

IN EXISTING MARKETS

42% 30% 22%

CHEAPER PRODUCTS/

SERVICES IN EXISTING

MARKETS

5%

STARTUP OFFER

SAID THEY COULDN’T

LAUNCH WITHOUT THEM

SAID THEY IMPROVED THE

QUALITY OF THEIR PRODUCT

SAID THEY GOT THEM TO

LAUNCH MORE QUICKLY

OF STARTUPS USED

ACCELERATORS/INCUBATORS

OF STARTUPS USED

ACCELERATORS/INCUBATORS

25%40%

SAID THEY GAVE THEM ACCESS

TO INVESTORS THEY COULDN’T

HAVE REACHED OTHERWISE

39% 36% 25%

WOULD NOT RECOMMEND

THEM

2%

VENTURE CAPITAL INVESTMENTS IN STARTUPS

2011 2012 2013 2014 2015

800m

700m

600m

500m

400m

300m

200m

100m

0m

678m

That’s a 510% increase in 4 years

HOW MANY PEOPLE WILL WORK FOR STARTUPS?

9500

108.000 540.000

2013 2023 2033

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