The Art of the Pitch by Dr. Kelvin Chan

pitchThe art of the

Kelvin S. L. Chan, Ph.D.

what

why

who

where/when

how

Overview

1what

is an elevator pitch?

AN OVERVIEW

OF YOUR UNIQUE IDEA

TO START A CONVERSATION

2Why use

an elevator pitch?

VS

MINIMUM

INFO

IMPACT

MAXIMUM

3who

should you pitch to?

Partners Investors Advisors

Grantagencies

Networking

eventsPublic

What’s that

got to do with me?

4where & when

to pitch?

5howto pitch?

A) Identify objective

B) Write everything down

(about your idea/ project)

C) Pare it down.Repeat.

Repeat.

Repeat.

The core is what you

want

Who are you?

What do you do?

What do you

want?

The key elements

Problem Solution Milestones (or market potential)

Call to action

D) Format it.(String into coherent sentences)

&Practice!

Activity time!

Now it’s your turn to try.

A. Identify objective ($$$)

B. Write everything down on paper (handout)

C.Pare it down to the core message/ the elements:1. Problem

2. Solution

3. Milestones/ Market

4. Call to action

D.String sentences together (150 words)

Hypothetical project

HomeworkPut together a business plan or a slide deck

Follow same steps

Get feedback on your pitch (email me)

Questions?

Kelvin S. L. Chan, Ph.D.

[email protected]

@CelsiusChan

http://www.linkedin.com/in/kchansl