A COLLECTION OF HIDDEN PAGES
WHAT IS A 404 PAGE?
The 404 page is a standard response code in HTTPtelling the user, in effect, that they've clicked on abroken link.
This is generally a nuisance to users, but awell-designed error page at least makes theexperience less frustrating. Here are some reallycool examples of 404 pages...
Here we give the user a choice to "fire" thewebmaster. Each choice shows you one of Brent'sexpressions.
A good excuse for finding a 404 is that:a) The user mistyped the URLb) The webmaster "broke" the URLNote the large call-to-action back to the homepage.
This retailer also gives the user additional navigationto choose from after the page they want is missing.
Fun use of popular culture icons and a parallax backgroundmake this 404 stand out. Note: sometimes a search barworks better than a home button.
Starbucks 404 is very customer service centric. It gives alayman's explanation of what happened, and instructionson what to do next. This is a great solution if your audienceisn't familiar with 404s.
When done right a 404 attracts positive attention.
People liked Hillary Clinton's page and it got nationalmedia exposure.
Our own page has a direct message and simple call-to-actionto return home. Try different designs and track which oneworks best at preventing the user from abandoning your site.
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