The Art of Social Media - Business Edition

The Art of Social Media Business Edition

Social Media Giants

­Total number of monthlyactive Facebook users:1,310,000,000

­Total number of mobileFacebook users:680,000,000

­Increase in Facebookusers from 2012­2013:22%

­Total number of minutesspent on Facebook eachmonth: 640,000,000

­Percent of allFacebook users

who log on in anygiven day: 48%

­Average timespent on Facebook

per visit: 18minutes

­Total number ofFacebook pages:

54,200,000

Optimizing your Facebook Posts

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Low volume/high value

Minimum 3X and Maximum 10X

Follow 80/20 rule

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Six Posts that

Build

Engagement on

Facebook

Photos

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the

blanks

Photo

Captions

Questions

Tips

Quotes

­The network now hasover 270 millionactive users

­Twitter would be the12th largest countryworldwide

­The average timespent on Twittermonthly is 170minutes

­23% of online adults useTwitter

­37% of Twitter users arebetween the ages of 18 and

29

­25% of Twitter users arebetween the ages of 30 and

49

­12% of Twitter users arebetween the ages of 50 and

64

­30% of Twitter users arecollege educated

Optimizing Your Twitter Posts

Upload a profile picture,

a header and a

background

Find people or businesses to follow, and follow othersback who are relevant and credible in your industry

Thank new followers and acknowledge those whomention you or retweet your posts

Be a good conversationalist: listen, respond, be relevant,be useful

Don't sell ­ think of it as an online networking event

Twitter Manners

Customer Service

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Promoted Tweets

Promoted Tweets

Twitter Analytics

Account Analytics

Tweet Activity

Followers

Audience Insights

Tools for a

Killer Social

Profile

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