Barbara Nelson VP of Marketing Sage Construction and Real Estate The Art of Roadmap Prioritization and Trade Offs
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Barbara NelsonVP of MarketingSage Construction and Real Estate
The Art of Roadmap Prioritization and Trade Offs
We have 2,000 enhancement requests to prioritize.
We have a huge market opportunity. [I have no data, but it must be huge].
It would be cool if…
Our biggest customer wants…
The president wants…
Current Customers
New Customers
We Want your Feedback
• Holistic set
Market Opportunity Score[Importance + (Importance – Satisfaction) = Opportunity]
Desired Outcome Importance Satisfaction Opportunity
This 10 2 18That 6 10 2Another 8 3 13More 8 6 10
Customer Opp
ScoreIdea Segment Persona New Existing $ LOE Theme
Mobile app A 1 x L M 12 Red
Improve big thing C 2 x x 8 Blue
Fix this 3 x
Fix that 3 x
Fix another 3 x
New SaaS feature A 1 x x 15 Red
Migrate platform
Cool idea Red
Like the competition B 1 x 4
Checklist feature B 1 x 5
New innovation Z x White
Minimum viable product
A set of product functionality that can best be described by the following phrase:
“Well, it’s the least we could do.”
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USA B L E
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Barbara NelsonVP, Marketing, Sage Construction and Real Estate
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