The Art of Persuasion in Blogging I recently saw this amazing little video and it flooded me with ideas. How can you ethically use the art of persuasion in blogging? All the pop ups saying "Hi Good Looking, click here" or "Claim your seat in the course now, it's filling up fast", all of those are persuasion techniques. The video is only 11 minutes long and it is super interesting. I highly suggest you watch it; the results from the studies done are surprising and not what you would expect! Watch Video then Continue on for the Practical Methods to Apply it to Blogging Hundreds of studies have been done on how people are influenced. Let's use all that research and apply it to our blogs so we can blog more efficiently! Disclaimer: I don't intent to stir up any controversy and never aim to unethically persuade anyone. All the opinions on my blog are my own and I am only an affiliate for products I genuinely like or use. I dissected the strategies below because I found it extremely interesting to see the correlation between them and blogging techniques. The left side of my brain loves finding processes and methods that I can reuse and get results! I will go through each of the 6 methods of persuasion and give clear examples how you can apply it in blogging today. Let me know what impact it makes on your traffic and number of subscribers! #1 The Art of Persuasion in Blogging - Reciprocity Scientific Example Here is a simple definition of reciprocity : a situation or relationship in which two people or groups agree to do something similar for each other, to allow each other to have the same rights, etc. : a reciprocal arrangement or relationship It's the obligation to give when you receive. The study done in the video shows that if a waiter brings you a mint at the end of a meal, it increase tips by 3%. If two mints are given, tips go up 14%. The method of giving also matters. If the waiter gives one mint, then returns back with a second mint, tips go up 25%! The key is:
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The Art of Persuasion in Blogging
I recently saw this amazing little video and it flooded me with ideas. How can you ethically use the
art of persuasion in blogging? All the pop ups saying "Hi Good Looking, click here" or "Claim your
seat in the course now, it's filling up fast", all of those are persuasion techniques.
The video is only 11 minutes long and it is super interesting. I highly suggest you watch it; the
results from the studies done are surprising and not what you would expect!
Watch Video then Continue on for the Practical Methods to Apply it to Blogging
Hundreds of studies have been done on how people are influenced. Let's use all that research and
apply it to our blogs so we can blog more efficiently!
Disclaimer: I don't intent to stir up any controversy and never aim to unethically persuade anyone.
All the opinions on my blog are my own and I am only an affiliate for products I genuinely like
or use. I dissected the strategies below because I found it extremely interesting to see the
correlation between them and blogging techniques. The left side of my brain loves finding
processes and methods that I can reuse and get results!
I will go through each of the 6 methods of persuasion and give clear examples how you can apply it
in blogging today. Let me know what impact it makes on your traffic and number of subscribers!
#1 The Art of Persuasion in Blogging - Reciprocity
Scientific Example
Here is a simple definition of reciprocity
: a situation or relationship in which two people or groups agree to do something similar for
each other, to allow each other to have the same rights, etc. : a reciprocal arrangement or
relationship
It's the obligation to give when you receive. The study done in the video shows that if a waiter
brings you a mint at the end of a meal, it increase tips by 3%. If two mints are given, tips go up 14%.
The method of giving also matters. If the waiter gives one mint, then returns back with a second
[bctt tweet="“Be the first to give, and be personal and unexpected.” @RobertCialdini" username="startamomblog"]
Real Life Example
Or in real life, a friend invites you to their Pampered Chef party. You’re sure your kitchen is already
full of little gadgets and that you do not need anything else. But you get to the party and your friend
serves you a delicious meal. You feel you can’t leave the party without purchasing something, so you buy a few Pampered Chef items out of reciprocity. Voila, this technique has been working in
direct sales for years!
How does RECIPROCITY apply to blogging?
If you share someone's article, they will more likely share yours. If you comment on their post, they
will more likely comment on your post. But the key is to go back and alert the blogger that you left a
comment or shared their post; this greatly increases the likelihood that they will return the favor.
Additional ways you can show reciprocity is through round-up posts, promoting others in your
newsletter, sharing their post in a Facebook group, pinning their pins, or mentioning them on a
podcast.
Be the first to give (share/like/comment) and you do it unexpectedly.
Michelle from Making Sense of Cents pinned my pin to her Money Making Ideas & Tips board.
And I returned the favor by pinning her pins to my Make Money Blogging board.
Apply the Two Mint Rule
Or try the two mint delayed method which increased tips by 25% in the study above. Tweet to the
person, “Hey, loved your article on [insert topic here]”. This is the first mint.
Then, a day later, tweet again and say something like “Hi again, I couldn’t stop thinking about your awesome article, I just HAD to share it with all my followers.” Second mint.
Let me know if they then reciprocate and share one of your posts too.
#2 The Art of Persuasion in Blogging - Scarcity
Scientific Example
Scarcity is a well used persuasion tactic because people want more of what they can have less of.
In the video it is stated that British Airways announced they will stop the flight of the concord
because it became uneconomical. The very next day sales went through the roof. The key is:
[bctt tweet="“Scarcity: point out with is unique and what they stand to lose.” @RobertCialdini" username="startamomblog"]