The art of getting content go viral

The Art of churning Viral Content!

HUGE Difference between Good Literature and Viral Content

Scott Fitzgerald’s famous last lines in The Great Gatsby

“Gatsby believed in the green light, the orgastic future that

year by year recedes before us. It eluded us then, but that’s

no matter — to-morrow we will run faster, stretch out our

arms farther. . . . And one fine morning ——So we beat on,

boats against the current, borne back ceaselessly into the

past.”

The Problem?

Difficult Words

Can’t grasp the meaning in one go

Unconventional Punctuation

The only content that went VIRAL in olden days

was BANNED CONTENT

Catcher in the Rye

God of Small Things

Manto’s several afsany

Then What to Aim for? WIIFY!

Simple & Relatable• Memory inducing trigger • Doesn’t mean Dumbing Down the Content

Arouse Emotions• Curiosity, Wonder, Laughter, Anger,

Sense of Righteousness, Narcissistic Appeal etc.

• Curiosity Gaps to hold Attention

Add Value• Added knowledge, tips, skills, ‘hacks’ for

the reader• Helps in Self-actualization

Build Trust• Overpromise & Over-deliver• Helps in reader retention

CONTENT

STEPS TO A SUCCESSFUL BLOG

Define the Niche Market- Your Target Audience

Work on your unique selling point and THEN WRITE!

The Theme and color palette

Content Distribution via social media, email etc

Don’t forget SEO!

Use effective pictures

Interact with other bloggers in the community

Competing for Attention

TITLES are most important… drive clicks and shares Titles of Viral Blogs/ videos of BuzzFeed ,UpWorthy, GrowthHackers, TechCrunch

Thriving on conflict…

Capitalizing on Curiosity…

Competing for Attention

Reader ATTENTION is FLEETING- about 20 secs to make a decision whether to read a blog or not!

The trick is to GRAB THE READER in those 20 SECONDS he spends SCANNING your blog

Afterwards, ENGAGEMENT and ACTIVITY on the blog will help in reader

RETENTION

Converting Passive Readers into Active Ones

Ask QUESTIONS of a personal level and make readers feel important.

Conduct Surveys and Polls. Recognize the readers for who they are and not treat ‘em anonymous.

Provoke, Generate conflict, Add spice and drama. Can be either subtle in professional blogs and overt in others

Then Interact with readers on a personal level such that they become active promotors of your blog, just like your family members will.

Ask audience’s opinion

Passive Active Readers

Give readers some incentive to promote you!

Hold contests, little competitions and giveaways.

Example: Photo Contest

Know Your Audience

Google Analytics

Facebook Analytics & heat maps

mousetracking and eyetracking heatmaps

Know Your Audience

Twitter’s Followers Dashboard Accessible if you sign up for a Twitter

Ads Account

Know Your Audience

Also Monitor your Best and Worst Posts Using the above tools

Can also arrange a couple of Google Hangout Sessions with the Blog Audience

Can embed hangout sessions on the blog

A NOTE OF CAUTION

CLICKBAITING is dangerous

& myopic thinking.

You get High traffic in the

short run but damage your

reputation in the long run.

Sensationalism

wears off at a point.

80/20 RULE

Spend 20% of the time creating content and 80% time promoting it

But don’t OVERDO the promotion part. It’s called SPAMMING

Email & Web copies

How to compose effective web copies?

Different Kinds

Plain copy

Storytelling copy Suitable for Blogs

Conversational copy When selling or marketing a product

Direct-from-CEO copy Personalized

USE THE ONE IN LINE WITH THE NICHE AUDIENCE AND THE THEME OF WEB

Facebook Page Guidelines- PLAIN COPY

Direct-from-CEO copy

“See, the CEO isn’t some cold and remote figurehead interested in profit only. He’s approachable and friendly. He cares about us.”

JEFF BEZOS at AMAZON is a good example

Direct-from-CEO copy

The End