The Art of Brand Engagement & Social Listening (Part 1)

In 2007 Forrester described ‘engagement’ as

marketing’s new metric.

In 2009 Econsultancy listed 35 KPI’s that measured

social media ‘engagement’.

In 2012 Marketing produced a report that said that ‘brand engagement’ was the

phrase that most annoyed marketeers.

Surely ‘brand engagement’ is very straightforward?

Brand engagement through events, communications and happenings

Brand engagement of the product and its value

Brand engagement at all points in the customer journey

Brand engagement is the perfect vehicle for bullshit.

Harry G Frankfurt’s essay on

Bullshit is quite clear…

Marketing Week July 2015