The Art of App Engagement

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The Art Of App Engagement

Yoav Barel, Head of Mobile

Israel Mobile Summit, Tel Aviv, June 9th

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● Intro

● Where you want to be

● The art of app engagement

● Find the right balance

● Add the human touch

● Q & A

Agenda

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Apps are part of our everyday lives

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And our expectations are rising ...

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Yet, we’re not being engaged right

It’s time for your

daily brain exercise!

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It’s time for your

daily brain exercise!

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And we vote with our finger ...

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clothes. Buy now!

Annoying

Disable

Notifications Uninstall

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Leading to very low retention rates

5%Of your users or less are likely to stick

with your app after 90 days

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Where you need to be ...

Frequency

Valu

e

Most Apps

The Art of App Engagement

+ =

Findthe right balance

Addthe human touch

Retainhappy users

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$

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Finding the right balance

Frequency

Find the right balance

Annoyed Delighted

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My Airline NowGreat Trainer Now

How about getting your brain

exercise now? If not now, let me

know when is a good time?

SoSo Trainer Now

It's time for your daily brain

exercise!

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Personalization


Annoyed Delighted

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My Airline NowGreat Retailer Now

The blue skirt in your wishlist is

now in stock and is 50% off.

Swipe to purchase.

SoSo Retailer Now

50% off on all men’s sweaters.

Open our app to find more

details now!

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Context


Annoyed Delighted

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My Airline NowGreat Airline Now

Hope you’re enjoying our lounge,

but it’s really time to head to the

gate :-)

SoSo Airline Now

Flight HE81 has left the gate.

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Add the human touch

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Increase in in-app sales conversion rate

x8

Combined together you get the full power

+ =

Findthe right balance

Addthe human touch

Retainhappy users

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$

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Transforming the connection between

brands and consumers

Thank You!

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The Art Of App Engagement

Yoav Barel, Head of Mobile

Israel Mobile Summit, Tel Aviv, June 9th

The Art of App Engagement

Technology