The art of app discovery

ART OF APP @KEVINMRYAN

MOTIVITY MARKETING, INC.

Rethink

Probable

MOTIVITY

Small Agency, Big Work

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MOTIVITY MARKETING, INC.

Brand Control

Your Message:

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Brand Control

My Message:

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Brand Control

Your Message:

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Brand Control

My Message:

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Discovery

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Discovery

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Discovery

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Discovery

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Discovery

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Discovery

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Discovery

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Discovery

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Discovery

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Discovery

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Discovery

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Discovery

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Discovery: soft science

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• Sample: large

• App Store

• Referral

• 3rd Party Site

• App promoting App

• Media

Nielsen

• Sample: 247

• Feature (App Store)

• Referral

• Blog

• Mobile Ad

• Other

Unemployed developer in a mall

Discovery: what’s an APP brand to do?

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Have tons of

money, a.k.a.

media budget

Discovery: what’s an APP brand to do?

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Practical: Engage in time honored marketing tactics

Impractical: Fantasize that people will find you and

love you

Discovery: what’s an APP brand to do?

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Licit: Encourage engaged reviews

Illicit: Hire a review farm in Bulgaria

Licit: A small search or Facebook campaign

Illicit: Buried treasure contest

MOTIVITY MARKETING, INC.

YOU’RE WELCOME!

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INFO@MOTIVITY

MARKETING.COM