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The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Apr 02, 2015

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Page 1: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

The Anti - Smoking Team

Page 2: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

The Evils of Smoking!

Page 3: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Smoking – previous campaigns

• Campaigns against have been used aggressively since the 1960’s

Page 4: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

1960’s Anti Smoking Ads

Page 5: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Smoking – previous campaigns

• Campaigns against have been used aggressively since the 1960’s

• Numerous campaigns over the last 50 years

Page 6: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Samples of previous anti – smoking images.

Page 7: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Samples of previous anti – smoking images.

Page 8: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Samples of previous anti – smoking images.

Page 9: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Image Targets

• Financial implications

Page 10: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Image Targets

• Financial implications• Health problems –Blood pressure.

Page 11: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Image Targets

• Financial implications• Health problems –Blood pressure.• Health problems - Fertility

Page 12: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Image Targets

• Financial implications• Health problems –Blood pressure.• Health problem – Fertility• Implications of lifestyle and image

Page 13: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Personal Financial Cost

• Cigarettes per day• 10 20 40• 1 year £1,500.15 £2,912.70 £5,825.40 • 2 years £3,000.30 £5,825.40 £11,650.80 • 10 years £15,001.50 £29,127 £58,254

Source :- http://www.wellbeinghypnotherapy.org.uk

Page 14: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Costs to the NHS

• In 2006/2007 smoking cost the NHS£2.70 billion or around £50 million per week

Page 15: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Costs to the NHS

• In 2006/2007 smoking cost the NHS£2.70 billion or around £50 million per week

Weekly costs £20m on Hospital Admissions£10m on GP consultations.Remainder on outpatients, and prescription costs

Source ASH/BHF

Page 16: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Money burning Image

Page 17: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Health - Fertility

• The effects of smoking and fertility are well documented.

• Campaigns have concentrated on the effects on the unborn child.

Page 18: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Health - Fertility

Page 19: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Health - Fertility

Page 20: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Health - Fertility

• Images showing the effects on fertility are less common.

Page 21: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Health – Fertility - Facts

• Most medical scientists agree smoking can affect fertility.

Page 22: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Health – Fertility - Facts

• Most medical scientists agree smoking can effect fertility.

• Smoking by either partner harms the ovaries, and may lead to early menopause.

Page 23: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Health – Fertility - Facts

• Most medical scientists agree smoking can effect fertility.

• Smoking by either partner harms the ovaries, and may lead to early menopause.

• Men who smoke have a lower sperm count.

Page 24: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Health – Fertility - Facts

• Most medical scientists agree smoking can effect fertility.

• Smoking by either partner harms the ovaries, and may lead to early menopause.

• Men who smoke have a lower sperm count.• Smoking increases the risk of spontaneous

miscarriage.

Page 25: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Health – Fertility - Facts

• Most medical scientists agree smoking can effect fertility.

• Smoking by either partner harms the ovaries, and may lead to early menopause.

• Men who smoke have a lower sperm count.• Smoking increases the risk of spontaneous

miscarriage.• It takes twice as long to conceive when smoking

during IVF attempts• Source American Society for Reproductive Medicine.

Page 26: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Image of Pregnancy tester

Page 27: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Health Impact - Blood Pressure

• Direct links between blood pressure and smoking less defined.

Page 28: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Health Impact - Blood Pressure

• Direct links between blood pressure and smoking less defined.

• Causes arteries to narrow

Page 29: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Health Impact - Blood Pressure

• Direct links between blood pressure and smoking less defined.

• Causes arteries to narrow• This leads to higher risk of heart disease.

Page 30: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Health Impact - Blood Pressure

• Direct links between blood pressure and smoking less defined.

• Causes arteries to narrow• This leads to high blood pressure• Leading to higher risk of heart disease.

Page 31: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Health Impact - Blood Pressure

• We found blood pressure has not been a common anti-smoking image.

Page 32: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Blood pressure image.

Page 33: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Social and Skin Effects of Smoking

• We wanted to emphasise the effects of ageing and how smoking affects all aspects of life.

Page 34: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Social and Skin Effects of Smoking

• We wanted to emphasise the effects of ageing and how smoking affects all aspects of life.

• Smoking affects the ageing process.

Page 35: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Social and Skin Effects of Smoking

• We wanted to emphasise the effects of ageing and how smoking affects all aspects of life.

• Smoking affects the ageing process.• Nicotine narrows the blood vessels in the skin,

causing wrinkles to develop.

Page 36: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Social and Skin Effects of Smoking

• We wanted to emphasise the effects of ageing and how smoking affects all aspects of life.

• Smoking affects the ageing process.• Nicotine narrows the blood vessels in the skin,

causing wrinkles to develop by reducing the oxygen the body needs to rejuvenate

Page 37: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Social and Skin Effects of Smoking

• We wanted to emphasise the effects of ageing and how smoking affects all sides of life.

• Smoking affects the ageing process.• Nicotine narrows the blood vessels in the skin,

causing wrinkles to develop by reducing the oxygen the body needs to rejuvenate

• Even the facial movements caused by the act of smoking, squinting blowing etc cause increased facial wrinkles.

Source:- Lovell Dale MD Mayo Clinics

Page 38: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Social and Skin Effects of Smoking

• Ageing images of twins, one a smoker, one who isn't.

Page 39: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Social and Skin Effects of Smoking

• We wanted to show both the unpleasantness of smoking, and its effect on fertility in the one image.

Page 40: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Social and Skin effects of Smoking

• We wanted to show both the unpleasantness of smoking, and its effect on fertility in the one image.

• We shot our model smoking and holding the pregnancy tester.

Page 41: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Social and Skin effects of Smoking

• We wanted to show both the unpleasantness of smoking, and its effect on fertility in the one image.

• We shot our model smoking and holding the pregnancy tester.

• We hoped to convey the despair and the filth of smoking

Page 42: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.
Page 43: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Proposed poster locations

• Hospitals, GP Surgeries, Clinics, Health Centres• Waiting rooms (Stations and Bus terminals)• Schools, Colleges, Universities• Busy corridors of public buildings

Page 44: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Current Posters

Page 45: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Evidence of campaign failures

Page 46: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Locations

Page 47: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Development

Page 48: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Locations

Page 49: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Development

Page 50: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Location

Page 51: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Development

Page 52: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Location

Page 53: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

Development

Page 54: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.
Page 55: The Anti - Smoking Team. The Evils of Smoking! Smoking – previous campaigns Campaigns against have been used aggressively since the 1960’s.

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