The Angry Birds Guide to Can’t Fail Social Business Adoption

Low Adoption

Adoption

utilizing their Social Business

Look Familiar

So how do the …

..knock these obstacles

Let‟s Get

Adoption obstacle

“No one is using SharePoint so why should I waste my

time using it?”

Did you know? SharePoint is used in over 80% of the Fortune 1000

Solution

“Run internal SharePoint marketing campaigns to complete out user profiles.”

IN ADOPTION

Solution

“This singlehandedly is one of the best adoption strategies and is a leading indicator of user adoption success.”

IN ADOPTION

Solution

“Build incentives for creating profiles. Colliers will automatically add a Broker‟s external profile to the colliers.com site if their SharePoint profile is completed.

ADOPTION

Adoption obstacle

“We‟re distracted by too many

applications already. I don‟t want to use

SharePoint”

Solution

“With harmon.ie one can use SharePoint in context inside of Outlook or Notes where people spend the majority of their day.”

To share documents

Solution

“Integrate as much information into one spot as possible (Docs, email, social activity, etc.) Also, the more in context the better.”

SharePoint Usage

Adoption Obstacle

“Our SharePoint site looks like it was

designed by a committee”

Did you know? Most of the experts we talked to believe „design by committee‟ to be counterproductive

Solution

“What we found is better than trying to get 10 people in a room and mold the perfect world, it‟s faster and way more efficient to get three people in a room, design something, build it, get it out there, start using it and then evolve it.”

By Committee

Solution

“I do think in order to be able to make the decisions and move forward you need to have one belly button, in my Southern terminology, to be held accountable to push it forward.”

Shouldn‟t build cars

Adoption Obstacle

“Why should I share my years of experience with everyone else?”

Did you know? NewsGator was recognized as Microsoft‟s 2011 Country Partner of the Year for the United States

Solution

“Set up a Questions and Answers area using Newsgator to give people an additional incentive to use SharePoint.”

Avg Q&A answer time in „Hello‟

Solution

“Most of our SharePoint questions go to our SharePoint community of practices in “Hello”. There‟s 800 people that answer questions and on average there are 6-7 questions that are asked and answered within 15 minutes.”

Avg Q&A answer time in „Hello‟

Adoption Obstacle

“SharePoint is just not for me. I am not technical enough to use it”

Did you know? The Yammer for SharePoint 3.0 Web Part adds a real-time social layer to SharePoint platform, making it more social, mobile, and engaging.

Solution

“Using Yammer in SharePoint and soon harmon.ie - is an easy Social onramp for the non-tech savvy elite.”

Increase in social adoption

Solution

“You‟ll soon turn your even the most tech averse users into content contributing employees.”

Increase in social adoption

Adoption Obstacle

“For sharing documents, email is so much easier

to use than SharePoint.”

Did you know? ABB increased its number of SharePoint users by 43%, doubled SharePoint team spaces within first months of their harmon.ie deployment.

Solution

“harmon.ie transforms Outlook and Notes into a document collaboration console and social activity feed. No need to leave email.”

AMWAY: email reduction

Solution

“In our SharePoint Challenge testing, we found you can eliminate 10 SharePoint steps with one click in harmon.ie”

Instead of 11

Adoption Obstacle

“I have no idea how effective we are using information

in SharePoint. And who cares?”

Did you know? Sometimes you need to combine a strategy with a tool because as Peter Drucker once said, “Neither Technology or People determines the other, but each shapes the other.”

Solution

“Publish stats about the percentage of your organization That have completed profiles, lists, blogs, etc.”

progress bars are motivating

Solution

“Using FAST in SharePoint will corral all of your data and provide answers quickly. No data living in the wild.”

Provides better results

Adoption Obstacle

“I don‟t feel motivated enough to

contribute to SharePoint”

Did you know? Accenture is working with NewsGator to define a next generation game mechanics solution

Solution

“Use game dynamics and badging to motivate and reward users for contributing to the site.”

Can be highly motivating

Adoption Obstacle

“So why are we using SharePoint for this?”

Did you know? Most employees don‟t understand how and why SharePoint can help them with their responsibilities

Solution

“Pilot SharePoint with a small group of early adopters. Those using Twitter, Google Plus, Facebook for business…”

# of Collier pilot users

Solution

“Use internal marketing campaigns centered around awareness of information on SharePoint – before crunch mode”

No one has time

Adoption Obstacle

“Social Business is

BullSh*t!”

Did you know? “It's always fascinating to me that those very orgs that are 'mainstream'/ conservative (basically, not early adopters) have the most meaningful usage scenarios and value points coming out of social software, be that for customer or employee interaction”

Solution

Sita likes to say to naysayers,“You don‟t qualify to use SharePoint. You can‟t use it”

The naysayers

Solution

And guess what, those same people come back A few months later and demand to use it…

The naysayers

How can you tell if you have high adoption?

“When everyone in the company is saying put it on SharePoint or (insert Social Platform name)”

EASY DRAG & DROP FILES

All your social feeds in One spot - in email

On Social Business 1. Make sure the strategy fits your company

On Social Business

2. As once said , “I don't think tools or strategy are more valid than the other. Rather it highlights the importance of designing solutions that fit the needs of users and take into account the particular circumstances of each organisation.

1. Make sure the strategy fits your company

On Social Business

2. As Peter Drucker once said , “I don't think tools or strategy are more valid than the other. Rather it highlights the importance of designing solutions that fit the needs of users and take into account the particular circumstances of each organisation.

1. Make sure the strategy fits your company

3. Unfortunately, there is no single right fit or approach. And both Strategy and solutions can be executed badly. Use

the advice herein as an

One more …

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Deviant Art

7 Image Courtesy of http://abstract.desktopnexus.com/wallpaper/19411/

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73 Courtesy of Rovio - Copyright

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36,41,46,51,56,

60,65

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City-Life-1.jpeg

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