a) Our logo is available from the brand toolkit in the following formats: EPS, raster graphics, JPG, PNG, TIF, PSD as CMYK, RGB and specials. Always use official artwork. b) Always use the ‘filled’ version of our logo (where white appears between the contours). c) Only in situations where you would need to print white as a special colour should you use the transparent version, shown here. This is only for use on light coloured 3D items. d) If our logo is to appear in vertical format, the symbol of our logo must always be uppermost, as shown on the pen example here. When working with our logo, please follow these simple principles. THE ANGLO AMERICAN LOGO 1. A LOGO OF TWO ELEMENTS Please be sure never to separate our symbol from our wordmark or alter the size relationship or spacing between the two elements of our logo in any way. a) Wherever possible, our logo must appear on a white background. b) If (and only if) this is not possible, our logo can appear on Anglo American Stone but should not be reproduced in a box of this colour, but rather a bleed background. c) If reproducing our logo on a photographic background, ensure there is sufficient contrast. For darker images, use the white out version shown here. 2. GETTING THE BACKGROUND RIGHT 3. USING THE CORRECT VERSION OF OUR LOGO a) There is no single colour tone version of our logo. b) The only single colours acceptable (apart from embroidering clothing etc) are black or Anglo American Blue c) These colours can be used to create both positive and white out versions of our logo. 4. SINGLE COLOUR Anglo American Blue C 100 M 85 Y 5 K 22 R 0 G 39 B 118 Anglo American Stone C 4 M 3 Y 14 K 8 Do not use on screen If in any doubt please consult [email protected]