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By Darth architus on the lonely planet of okhla
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The Akosha Quiz - Episode II

Jul 18, 2015

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Archit Chandra
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Page 1: The Akosha Quiz - Episode II

By Darth archituson the lonely planet of okhla

Page 2: The Akosha Quiz - Episode II

Don’t worry, no Star Wars this time.

Page 3: The Akosha Quiz - Episode II

Dry round – Clock-wise

Page 4: The Akosha Quiz - Episode II

Q1

A snippet from a recent article on Fast Company.

Which event is this related to?

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Page 6: The Akosha Quiz - Episode II

A1

Microsoft shuts down Clip Art

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Q2

In ancient times, the origins of this spice were a mystery to the Western world, and Arab merchants wanted to keep it that way. To hike up the price, they spun an elaborate tale, claiming that giant birds collected sticks of this spice from far-off lands and used them to build nests on cliffs. To get the precious sticks, traders laid out massive chunks of ox meat, which the birds grabbed and carried to their nests. But because the slabs were so large, the nests would collapse, allowing the clever merchants to collect their prize.

Which spice?

Page 8: The Akosha Quiz - Episode II
Page 9: The Akosha Quiz - Episode II

A2

Cinnamon

Page 10: The Akosha Quiz - Episode II

Q3

X is the best known name given to an unidentified serial killer active in the largely impoverished areas in and around the Whitechapel district of London in 1888. The name originated in a letter written by someone claiming to be the murderer that was widely disseminated in the media. Within the crime case files as well as contemporaneous journalistic accounts the killer was called "the Whitechapel Murderer" as well as "Leather Apron".

Attacks ascribed to X typically involved female prostitutes who lived and worked in the slums of London and whose throats were cut prior to abdominal mutilations. The removal of internal organs from at least three of the victims led to proposals that their killer possessed anatomical or surgical knowledge.

Mainly because of the extraordinarily brutal character of the murders, and because of media treatment of the events, the public came increasingly to believe in a single serial killer known as "X"

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Page 12: The Akosha Quiz - Episode II

A3

Jack the Ripper

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Q4

The chief programmer Alexey Pajitnov was a huge fan of puzzles, especially pentominoes, which was sold in Moscow toy shops in the 80s. But since he found the concept of the puzzles rotating in real time a little too complicated, he dumbed it down a bit. Since he only had access to a computer which could display text, he used letters to form the pieces. What he created was among the first pieces of software exported by the Soviet Union under the Perestroika. The American version of this shipped with Korobeiniki, a 19th-century Russian folk song as the music.

What are we talking about?

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Page 15: The Akosha Quiz - Episode II

A4

Pentominoes were rejected in favour of Tetrominoes, which became Tetris

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Q5

While performing "Purple Haze", for six performances in a row, Hendrix, standing to the left of the stage, clearly pointed directly at Noel Redding standing to the right, and they both laughed and made a "thing" out of it, each time the phrase came up, "...scuse me while I ______X_____." This was not a mistake. The two of them were clearly "goofing" on and with the crowd and having a great time! Hendrix even walked over to Redding during one or two of these performances, and mimed the action.

Identify the misheard phrase.

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Page 18: The Akosha Quiz - Episode II

A5

Page 19: The Akosha Quiz - Episode II

Q6

The term was coined by the Hindu monk and professor of Anthropology at Syracuse University, Agehananda Bharati:

“Some years ago, I created a model which… applies to Sri Aurbindo, creations of Swami Sivananda, Sathya Sai baba and others. I called it the ____X____ effect.

Before WWI ___X__ was the staple food of the poor peasants of a certain European country. But it was the poor who emigrated to USA, where X became a popular food item. By the early 30s, it became an All-American dish, and was later brought back in popularity in the European country.

Here in India, take Y’s work. It was a complete flop at first everywhere except in one city. And he could not even compare with the Kapurs and Lata Mangeshkar. But after given prizes and highest acclaim in foreign countries, it was reconsidered by Indian audiences.”

Give:

The X EffectY – The person

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Page 21: The Akosha Quiz - Episode II

A6

X-Pizza EffectUsed first to describe Satyajit Ray & the sudden popularity of PatherPanchali / Apu Trilogy

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Q7

“A lanky, vivacious college beauty queen' (crowned 'Miss Sri Ram College' in '73), she had recently taken to modelling with great success. Dressed scantily in a towel she was seen on billboards and press ads promoting Delhi Cloth Mills."

On July 28, 1974, MCM, the agency behind the ad campaign, was called up by her father Lt. Col. TarlochanSingh Anand who demanded all pictures and transparencies of his daughter be returned. The press was told not to run the Ad anymore.

Identify the girl.

Page 23: The Akosha Quiz - Episode II
Page 24: The Akosha Quiz - Episode II

A7

Maneka Gandhi

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Q8

Monoliths are fictional advanced machines built by an unseen extraterrestrial species that appear in Arthur C. Clarke's Space Odyssey series of novels and films. During the series, three monoliths are discovered in the solar system by humans and it is revealed that thousands, if not more, were created throughout the solar system, although none are seen. The subsequent response of the characters to their discovery drives the plot of the series. It also influences the fictional history of the series, particularly by encouraging humankind to progress with technological development and space travel.

What, in the recent movie Interstellar, were inspired by these? (Not according to official sources, but most Redditors agree).

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Page 27: The Akosha Quiz - Episode II

A8

The shapes of TARS AND CASE

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Q9

The mere mention of his name conjures the image of a bare-chested guy, arms stretched as if he is sacrificing himself.

Far from being a well-orchestrated shoot however, what came about was the result of a bout of heavy drinking. The man was totally plastered - he was stumbling into the lights and his equilibrium was not terrific.

40 years later we still have folks trying to cash in on it, selling imitations of the only piece of jewellery seen in the bare-chested pic – a set of beads strung together – calling it the American Poet necklace.

What set of pictures (name the subject)?

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Page 30: The Akosha Quiz - Episode II

A9

Jim Morrison

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Q10

X never named an idea, discovery, or concept after himself, instead calling his therapies psychoanalysis. It is unknown who first coined the term “X Y", but it has since come to be used around the world and has been found in various pop-culture references and even found its way into everyday speech.

X talks about Y:

In the same way that psycho-analysis makes use of dream interpretation, it also profits by the study of the numerous little Ys and mistakes which people make --symptomatic actions, as they are called [...] I have pointed out that these phenomena are not accidental, that they require more than physiological explanations, that they have a meaning and can be interpreted, and that one is justified in inferring from them the presence of restrained or repressed impulses and intentions.

Give XY – very specific answer needed.

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Page 33: The Akosha Quiz - Episode II

A10

Freudian Slip

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Q11

The word X referred to a toilet in medieval times. Clothes such ascoats were hung over the toilet shaft as the ammonia fromn urinewas thought to kill fleas and moths. So X literally meant a place toprotect coats etc. This has led to the modern word Y where clothesare stored. X or Y?

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Page 36: The Akosha Quiz - Episode II

A11

X - Garderobe or Y - Wardrobe

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Q12

First design of X by Y. Give me X and Y.

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Page 39: The Akosha Quiz - Episode II

A12

X- Twitter

Y- Jack Dorsey

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Q13

It is the colour most associated with guide signs and street name signs in the United States. It is the background colour of the flag of one of our neighbours. It is also the colour of the uniform of the Police Service of Northern Ireland. It is widely used in the liquor business, where it began to find favour as a status symbol of sorts for many European breweries.

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Page 42: The Akosha Quiz - Episode II

A13

Bottle Green

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Q14

What has been blanked out?

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Page 45: The Akosha Quiz - Episode II

A14

Goto

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Q15

After the French revolution, the Estates General (Legislative Assembly) was segregated on the basis of those who supported the monarchy and those who supported the revolution. What came about because of this segregation?

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Page 48: The Akosha Quiz - Episode II

A15

Those who supported the revolution sat on the Left and those who supported the Regime, on the Right. This is how the terms “Left Wing Politics” and “Right Wing Politics” came about.

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Page 50: The Akosha Quiz - Episode II

Lego ads: Written round

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L1

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L2

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L3

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L4

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L5

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L6

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Exchange sheets

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L1

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Page 60: The Akosha Quiz - Episode II

AL1

The Smurfs

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L2

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Page 63: The Akosha Quiz - Episode II

AL2

Asterix and Obelix

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L3

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Page 66: The Akosha Quiz - Episode II

AL3

Donald Duck with Huey, Dewey and Louie

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L4

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Page 69: The Akosha Quiz - Episode II

AL4

Teenage Mutant Ninja Turtles

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L5

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Page 72: The Akosha Quiz - Episode II

AL5

Southpark

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L6

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Page 75: The Akosha Quiz - Episode II

AL6

The Simpsons

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Page 77: The Akosha Quiz - Episode II

Differential Round3n + 5; where n is the number of teams not getting it

PS – By ‘it’ I mean the answer.

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D1

Why did the state of Virginia send a ton of earth to the National Gallery in London in 1921?

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D2

In the 1960s, studies by Dr. Richard Harteswood proved that a certain genus had stopped flourishing because the US Forest Service had suppressed forest fires a little too well.

The study explained that the genus, paradoxically, needs forest fires to survive since the flames help open seed cones, clear the forest undergrowth, providing access to soft soil and important nutrients.

As a result, controlled fires are now part of government policy to help what genus?

Hint if no one objects.

Page 80: The Akosha Quiz - Episode II

D3

Also called Gauss’ formula or the surveyor’s formula, it is a mathematical algorithm to determine the area of a simple polygon whose vertices are described by ordered pairs x,y) in the plane by cross-multiplying these pairs.

When you list the coordinates in columns and cross-multiply the pairs, the resulting image looks like a daily use object, that involves similar crossing on a repeated basis.

As a result, the algorithm is known by what popular name?

Images on next slide.

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Image for D3

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D4

Hint if no one objects.

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D5

Advertisement by whom?

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Spanish officials in the reign of Charles V would tie up documents with rope, except the ones that needed to be discussed further on the Council of State. What did they bind those documents with, resulting in a phrase that survives in the English language even today?

D6

Page 85: The Akosha Quiz - Episode II

D7X is a room-temperature superconductor, making it very valuable. It is worth $20 million per kilogram in its unrefined state. However it is expensive to mine, as its local environment is toxic to humans. X has a unique magnetic field and properties of superconductivity, causing it to levitate in magnetic fields.

On its native planet, the magnetic effect causes huge outcroppings of X to rip out of the surface and float in the magnetic vortices. These islands famously known as the Hallelujah Mountains.

Page 86: The Akosha Quiz - Episode II

D8

Identify the singer.

Page 87: The Akosha Quiz - Episode II

Exchange sheets

Page 88: The Akosha Quiz - Episode II

D1

Why did the state of Virginia send a ton of earth to the National Gallery in London in 1921?

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Page 90: The Akosha Quiz - Episode II

AD1

National Gallery were installing a statue of George Washington. Washington had vowed to never set foot on English soil. The soil from Virginia was to ensure that his vow would not be broken

Page 91: The Akosha Quiz - Episode II

D2

In the 1960s, studies by Dr. Richard Harteswood proved that a certain genus had stopped flourishing because the US Forest Service had suppressed forest fires a little too well.

The study explained that the genus, paradoxically, needs forest fires to survive since the flames help open seed cones, clear the forest undergrowth, providing access to soft soil and important nutrients.

As a result, controlled fires are now part of government policy to help what genus?

Hint if no one objects.

Page 92: The Akosha Quiz - Episode II
Page 93: The Akosha Quiz - Episode II

AD2

Sequoia

Page 94: The Akosha Quiz - Episode II

D3

Also called Gauss’ formula or the surveyor’s formula, it is a mathematical algorithm to determine the area of a simple polygon whose vertices are described by ordered pairs x,y) in the plane by cross-multiplying these pairs.

When you list the coordinates in columns and cross-multiply the pairs, the resulting image looks like a daily use object, that involves similar crossing on a repeated basis.

As a result, the algorithm is known by what popular name?

Images on next slide.

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Page 96: The Akosha Quiz - Episode II
Page 97: The Akosha Quiz - Episode II

AD3

Shoelace formula

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D4

Hint if no one objects.

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Page 100: The Akosha Quiz - Episode II

AD4

Blackbox

Akosha is a blackboxtechnology…

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D5

Advertisement by whom?

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Page 103: The Akosha Quiz - Episode II

AD5

Page 104: The Akosha Quiz - Episode II

Spanish officials in the reign of Charles V would tie up documents with rope, except the ones that needed to be discussed further on the Council of State. What did they bind those documents with, resulting in a phrase that survives in the English language even today?

D6

Page 105: The Akosha Quiz - Episode II
Page 106: The Akosha Quiz - Episode II

AD6

Red tape

Page 107: The Akosha Quiz - Episode II

D7X is a room-temperature superconductor, making it very valuable. It is worth $20 million per kilogram in its unrefined state. However it is expensive to mine, as its local environment is toxic to humans. X has a unique magnetic field and properties of superconductivity, causing it to levitate in magnetic fields.

On its native planet, the magnetic effect causes huge outcroppings of X to rip out of the surface and float in the magnetic vortices. These islands famously known as the Hallelujah Mountains.

Page 108: The Akosha Quiz - Episode II
Page 109: The Akosha Quiz - Episode II

AD7

Unobtanium: Avatar

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D8

Identify the singer.

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Page 112: The Akosha Quiz - Episode II

AD8

Jennifer Lawrence

Mockingjay OST

Page 113: The Akosha Quiz - Episode II
Page 114: The Akosha Quiz - Episode II

Dry Round – Anti Clock-wise

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Q’1

_______ Kitano was a famous Japanese director who was dubbed as“a worthy successor to Kurosawa” by the movie critic NadagaruYohagawa. He formed a partnership with the comedy actor KiyoshiKaneko.

He was also a famed television host. A program featuring and namedafter him was aired from 1986-90 and became a cult television hitaround the world.

Fill in the blank or name the TV show.

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Page 117: The Akosha Quiz - Episode II

A’1

Takeshi/Takeshi’s Castle

Page 118: The Akosha Quiz - Episode II

Q’2

The Magdeburg hemispheres are a pair of large copper hemispheres, with mating rims. They were used to demonstrate the power of atmospheric pressure. When the rims were sealed with grease and the air was pumped out, the sphere contained a vacuum and could not be pulled apart by teams of horses.

It inspired two logos. Name both.

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Page 120: The Akosha Quiz - Episode II

A’2

Page 121: The Akosha Quiz - Episode II

Q’3

‘Soll und Haben’ are the nicknames given to the twin towers of Deutsche Bank HQ. What do they translate to in English?

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Page 123: The Akosha Quiz - Episode II

A’3

Credit and Debit

There’s nothing right on the left side and there’s nothing left on the right side!

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Q’4

Over a 24-hour period in mid Feb 2014, approximately 293 new iOSgames were released into the App Store. 95 of those games are ___________, according to data gathered by The Guardian. One of these 95 games even went on to become one of the top 5 free apps. FITB.

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Page 126: The Akosha Quiz - Episode II

A’4

Flappy birds variants

Page 127: The Akosha Quiz - Episode II

Q’5

All the products created by the Virgin group contain the term ‘Virgin’ in them except for one. Which product? The generic term would fetch half points.

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Page 129: The Akosha Quiz - Episode II

A’5

Mates Condoms. Just condoms as an answer will give half points.

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Q’6

This term was first used by Sir Walter Scott in Ivanhoe to describe a medieval mercenary warrior, not under the control of any lord. What term?

Hint if no one objects.

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Page 132: The Akosha Quiz - Episode II

A’6

Freelancer

Page 133: The Akosha Quiz - Episode II

Q’7

Popular facts about X:

1. One does not simply lose all her sons, husband and an important organ all at a same time unless she is X.

2. Breaking News! Science discovers that Adam was actually Alok Nath and Eve was X!

3. Statistics : Tear-Glands of X can hold sufficient Water that can fulfill Water Requirement of a Family of 4 for 19 Days

4. Marrying X in a movie was an accepted method of committing suicide.

5. Once X was given anesthesia. She was crying even when she was unconscious!

Claim to Fame: She contributes to one of the most famous mother/son clichés.

Who are we talking about?

Page 134: The Akosha Quiz - Episode II
Page 135: The Akosha Quiz - Episode II

A’7 Nirupa Roy

Page 136: The Akosha Quiz - Episode II

Q’8

The following minimalist posters depict a famous franchise.

Name all three films and who directed/produced this trilogy?

No part points. Everything is needed.

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Page 138: The Akosha Quiz - Episode II

A’8

Richard Linklater

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Q’9

This baby is affected by a unique syndrome, but what significance would that have in a business context?

ID the syndrome/what it is similar to

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Page 141: The Akosha Quiz - Episode II

A’9

Michelin baby syndrome/Michelin syndrome

Full points for Michelin Man/Bibendum

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Q’10

Forbes Fictional list is a list of richest people listed by the Forbes magazine every year who live in the realm of fiction. One particular character X had been topping these lists until 2005. When asked about his exclusion in 2006, the reply was ‘we excluded him from this year's rankings after being bombarded by letters from outraged children insisting that X is “real.‘’ Who’s X?

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Page 144: The Akosha Quiz - Episode II

A’10

Page 145: The Akosha Quiz - Episode II

Q’11

X Industries is a technology company founded and owned by ______ X. In World War II, X Industries built 100,000 planes to help the Allied forces, quickly establishing them as a military contractor. After _______ death, ownership passed to his son ‘Y’ X. X Industries quickly branched out into other scientific fields including aeronautics, robotics, micro-technology and fringe science. Moral principles made ‘Y’ X stop X Industries from manufacturing weapons and focused instead on clean energy. GIVE ONLY X.

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Page 147: The Akosha Quiz - Episode II

A’11

X - STARK

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Q’12

The company was founded in 1895 as J.W. Foster and Sons.

In 1958, two of the founder’s grandsons, Joe and Jeff Foster decided to rename the company to X.

They chose the name X rather than the English name Y (pretty similar to X), as they found it in an Afrikaans English dictionary that Joe Foster had won in a running race as a boy.

Give X.

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Page 150: The Akosha Quiz - Episode II

A’12

Reebok (Anfrikaans English)

Rhebok (English English)

Page 151: The Akosha Quiz - Episode II

Q’13

10% of total revenue for the country of Tuvalu arises due to a particular thing which they outsource and is now managed by Verisign. They began deriving revenue from this in 1998.

What are we talking about?

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Page 153: The Akosha Quiz - Episode II

A’13

Tuvalu’s internet domain TLD - .tv

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Q’14

Anya Major was a discus thrower with some experience in hammer throwing. Apart from her claim-to-fame, she has portrayed Nikita in Elton John’s 1986 music video of the same name. Her claim-to fame appearance had little to do with her athletic skills. Which appearance?

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Page 156: The Akosha Quiz - Episode II

A’14

The 1984 Macintosh commerical

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Q’15

XKCD reference to what?

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Page 159: The Akosha Quiz - Episode II

A’15

Project Loon from Google X

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Page 161: The Akosha Quiz - Episode II

A few good ads

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G1

Ad for?

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G2

Ad for?

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G3

Ad for?

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G4

Ad for?

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G5

Absolut ad paying tribute to?

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Exchange sheets

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G1

Ad for?

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Page 170: The Akosha Quiz - Episode II

AG1

AXE Effect

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G2

Ad for?

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AG2

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G3

Ad for?

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AG3

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G4

Ad for?

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Page 179: The Akosha Quiz - Episode II

AG4

Volkswagen

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G5

Absolut ad paying tribute to?

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Page 182: The Akosha Quiz - Episode II

AG5

Marilyn Monroe

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Page 184: The Akosha Quiz - Episode II

Long Connect

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C1: +80/-40

___[1]___ ___[2]___ And ___[3]___ (sometimes also called [1] [something] [2] [3] due to a 13.33% stake owned by “something”) Private Limited, along with its subsidiaries, provides marketing communication solutions for customers in India and internationally. It offers integrated marketing solutions, including strategic, media, and creative solutions. The company has a strategic alliance with Edelman India. It was founded in 1973 and is based in Mumbai, India with additional offices in Delhi, Kolkata, Hyderabad, Bengaluru, and Chennai, India.

In 1923, John Orr ___[2]___ and Raymond ___[3]___ established a small advertising agency in Philadelphia. The company moved to New York in 1926 as a condition of securing a contract with the newly formed Jell-O company. Soon the company moved into offices at 285 Madison Avenue, which remained the company's location for 87 years.

During the 1960s, [2] and [3] produced the first color television commercials. In the 1970s, under the leadership of Edward N. Ney as chief executive officer, [2] and [3] expanded with the acquisition of Wunderman Ricotta & Kline in 1973, Cato Johnson in 1976, and Burson-Marsteller in 1979.

The first 6 letters of [1] are the name of a different company founded by the same person who co-founded [1]. The person in question also serves on the board of IIM Calcutta.

Let’s call the first 6 letters of [1] X. 5 points each for X, [1], [2] and [3].

+5 for giving the “something”

X goes into the connect.

Page 186: The Akosha Quiz - Episode II

C2: +70/-35

When one of the founders of X was asked about how the name of the company came about, he said:

At that time, I was reading the autobiography of Richard Branson who started the Virgin brand. The way he rose up from poverty fascinated me. The Virgin brand is red in colour. Marketing becomes easier if you have a colour…

…As we are an Internet-based company, people would have to type our name. So, it was better to have the easiest name…

…Angeline, a friend of a classmate, designed the logo for us. We registered X and created a web site.

X got acquired by Y some time back.

Give X and Y (part points).

Y’s most famous entity goes into the connect.

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C3: +60/-30

I’m about 20 minutes late when I meet X at the famous Boudin Bakery in San Francisco’s Fisherman’s Wharf district. It’s a tourist trap, but it’s where X wants to meet and who am I to complain? I’m about to get a sneak peek at the thing he’s been working on for the last several months.

After a few minutes, X hands me an iPhone with an early build of his new app, called Detour. I plug my headphones in, X taps his phone a couple of times, invites me to join his group, and we’re ready to go.

Detour is basically the San Francisco tech version of your typical walking tour. It’s an iPhone app designed to guide you through different parts of a city and introduce you to new places and people that live there.

The app takes a very content-centric approach to that process, and the people you’re listening to are more like storytellers than they are guides.

Here, we are talking about X’s new venture. Before this, X was the CEO of company Y, whose business model, according to a Forrester Research report from Oct 2011, was a “disaster” and that Y had become an example of "how fast an Internet darling can fall.“

Give X and Y (part points).

Y goes into the connect.

Page 188: The Akosha Quiz - Episode II

C4: +50/-25

The new logo was unveiled in May 2012. It was selected through a competition. Out of the entries received, Eric Atkins of USA was announced as the winner of the contest.

It has two aspects added into one :

The first two letters of the name of the company is shown and it also looks like a hand holding a device. Which company’s logo?

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C5: +40/-20

An older screenshot of a webpage of which website?

(Bigger image on next slide)

This company was acquired by X.

Name the company.

X goes into the connect (part points).

Page 190: The Akosha Quiz - Episode II

Image for C5

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C6: +30/-15

In 2011, X spent over $3 billion in acquisitions of companies in bankruptcy, which Motley Fool's Anders Bylund described as "a veritable buying rampage in the bargain bin." This includes the April 6, 2011, purchase of Blockbuster Inc. in a bankruptcy auction in New York, agreeing to pay $322 million in cash and assume $87 million in liabilities and other obligations for the nationwide video-rental company. X also acquired the defunct companies DBSD and Terrestar. X also made a bid to purchase Hulu on October 2011, but Hulu's owners chose not to sell the company. There was also speculation that X might purchase Sprint Nextel or Clearwire. In 2013, X made a bid for both companies. CEO Charles Ergen plans on adding wireless internet and mobile video services that can compete with Netflix and cable companies.

Identify X (company). The main identifier in the name of X goes into the connect.

Page 192: The Akosha Quiz - Episode II

C7: +20/-10

The football club X was founded on 26 April 1903 by three Basque students. These founders saw the new club as a youth branch of their childhood team, Athletic Bilbao. They began playing in blue and white, similarly to Athletic Bilbao (Bilbao has changed their colors after that), but by 1911, X were playing in their current colours of red and white stripes. Many believe the change was influenced because red and white striped tops were the cheapest stripes to make, because the same combination was used to make bed mattresses, and the unused cloth was easily converted into football shirts. This discovery of a cheaper option probably persuaded them to change. Other more plausible account of the reason to change colours is that both Athletic Bilbao and X used to buy Blackburn Rovers blue and white kits in England. Once in 1911, Juanito Elorduy, former player and member of the board of X, went to England to buy kits for both teams. He did not find Blackburn Rovers kits and bought Southampton F.C. red and white ones instead. X adopted the red and white shirt but opted to keep Blackburn Rovers' blue shorts.

Give X.

X partly owns a football club in another country, whose main sponsor is Y.

Y goes into the connect.

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C8: +10/0

The tagline of which Indian company (maybe not the current one)?

Jaisa India ka dil, waisa India ka _______

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Exchange sheets

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C1: +80/-40

___[1]___ ___[2]___ And ___[3]___ (sometimes also called [1] [something] [2] [3] due to a 13.33% stake owned by “something”) Private Limited, along with its subsidiaries, provides marketing communication solutions for customers in India and internationally. It offers integrated marketing solutions, including strategic, media, and creative solutions. The company has a strategic alliance with Edelman India. It was founded in 1973 and is based in Mumbai, India with additional offices in Delhi, Kolkata, Hyderabad, Bengaluru, and Chennai, India.

In 1923, John Orr ___[2]___ and Raymond ___[3]___ established a small advertising agency in Philadelphia. The company moved to New York in 1926 as a condition of securing a contract with the newly formed Jell-O company. Soon the company moved into offices at 285 Madison Avenue, which remained the company's location for 87 years.

During the 1960s, [2] and [3] produced the first color television commercials. In the 1970s, under the leadership of Edward N. Ney as chief executive officer, [2] and [3] expanded with the acquisition of Wunderman Ricotta & Kline in 1973, Cato Johnson in 1976, and Burson-Marsteller in 1979.

The first 6 letters of [1] are the name of a different company founded by the same person who co-founded [1]. The person in question also serves on the board of IIM Calcutta.

Let’s call the first 6 letters of [1] X. 5 points each for X, [1], [2] and [3].

+5 for giving the “something”

X goes into the connect.

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Page 197: The Akosha Quiz - Episode II

AC1

X – Rediff

[1] – Rediffusion

[2] – Young

[3] – Rubicam

“Something” - Dentsu

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C2: +70/-35

When one of the founders of X was asked about how the name of the company came about, he said:

At that time, I was reading the autobiography of Richard Branson who started the Virgin brand. The way he rose up from poverty fascinated me. The Virgin brand is red in colour. Marketing becomes easier if you have a colour…

…As we are an Internet-based company, people would have to type our name. So, it was better to have the easiest name…

…Angeline, a friend of a classmate, designed the logo for us. We registered X and created a web site.

X got acquired by Y some time back.

Give X and Y (part points).

Y’s most famous entity goes into the connect.

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Page 200: The Akosha Quiz - Episode II

AC2

X - Redbus

Y – Ibibo Group

Entity - Goibibo

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C3: +60/-30

I’m about 20 minutes late when I meet X at the famous Boudin Bakery in San Francisco’s Fisherman’s Wharf district. It’s a tourist trap, but it’s where X wants to meet and who am I to complain? I’m about to get a sneak peek at the thing he’s been working on for the last several months.

After a few minutes, X hands me an iPhone with an early build of his new app, called Detour. I plug my headphones in, X taps his phone a couple of times, invites me to join his group, and we’re ready to go.

Detour is basically the San Francisco tech version of your typical walking tour. It’s an iPhone app designed to guide you through different parts of a city and introduce you to new places and people that live there.

The app takes a very content-centric approach to that process, and the people you’re listening to are more like storytellers than they are guides.

Here, we are talking about X’s new venture. Before this, X was the CEO of company Y, whose business model, according to a Forrester Research report from Oct 2011, was a “disaster” and that Y had become an example of "how fast an Internet darling can fall.“

Give X and Y (part points).

Y goes into the connect.

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Page 203: The Akosha Quiz - Episode II

AC3

X – Andrew Mason

Y - Groupon

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C4: +50/-25

The new logo was unveiled in May 2012. It was selected through a competition. Out of the entries received, Eric Atkins of USA was announced as the winner of the contest.

It has two aspects added into one :

The first two letters of the name of the company is shown and it also looks like a hand holding a device. Which company’s logo?

Page 205: The Akosha Quiz - Episode II
Page 206: The Akosha Quiz - Episode II

AC4

Page 207: The Akosha Quiz - Episode II

C5: +40/-20

An older screenshot of a webpage of which website?

(Bigger image on next slide)

This company was acquired by X.

Name the company.

X goes into the connect (part points).

Page 208: The Akosha Quiz - Episode II

Image for C5

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Page 210: The Akosha Quiz - Episode II

AC5

Company/website – Wishpicker.com

X - Snapdeal

Page 211: The Akosha Quiz - Episode II

C6: +30/-15

In 2011, X spent over $3 billion in acquisitions of companies in bankruptcy, which Motley Fool's Anders Bylund described as "a veritable buying rampage in the bargain bin." This includes the April 6, 2011, purchase of Blockbuster Inc. in a bankruptcy auction in New York, agreeing to pay $322 million in cash and assume $87 million in liabilities and other obligations for the nationwide video-rental company. X also acquired the defunct companies DBSD and Terrestar. X also made a bid to purchase Hulu on October 2011, but Hulu's owners chose not to sell the company. There was also speculation that X might purchase Sprint Nextel or Clearwire. In 2013, X made a bid for both companies. CEO Charles Ergen plans on adding wireless internet and mobile video services that can compete with Netflix and cable companies.

Identify X (company). The main identifier in the name of X goes into the connect.

Page 212: The Akosha Quiz - Episode II
Page 213: The Akosha Quiz - Episode II

AC6

X – Dish Network (USA)

Name that went into the connect - Dish TV

Page 214: The Akosha Quiz - Episode II

C7: +20/-10

The football club X was founded on 26 April 1903 by three Basque students. These founders saw the new club as a youth branch of their childhood team, Athletic Bilbao. They began playing in blue and white, similarly to Athletic Bilbao (Bilbao has changed their colors after that), but by 1911, X were playing in their current colours of red and white stripes. Many believe the change was influenced because red and white striped tops were the cheapest stripes to make, because the same combination was used to make bed mattresses, and the unused cloth was easily converted into football shirts. This discovery of a cheaper option probably persuaded them to change. Other more plausible account of the reason to change colours is that both Athletic Bilbao and X used to buy Blackburn Rovers blue and white kits in England. Once in 1911, Juanito Elorduy, former player and member of the board of X, went to England to buy kits for both teams. He did not find Blackburn Rovers kits and bought Southampton F.C. red and white ones instead. X adopted the red and white shirt but opted to keep Blackburn Rovers' blue shorts.

Give X.

X partly owns a football club in another country, whose main sponsor is Y.

Y goes into the connect.

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Page 216: The Akosha Quiz - Episode II

AC7

X – Athletico Madrid

Y – Aircel

Fun question (no points):

Who’s the guy on the left?

Page 217: The Akosha Quiz - Episode II

C8: +10/0

The tagline of which Indian company (maybe not the current one)?

Jaisa India ka dil, waisa India ka _______

Page 218: The Akosha Quiz - Episode II
Page 219: The Akosha Quiz - Episode II

AC9

Tata Voltas

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Page 221: The Akosha Quiz - Episode II

Connect:

Akosha’s B2B clients

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Page 223: The Akosha Quiz - Episode II

Minimalist Posters

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P1

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P2

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P3

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P4

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P5

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P6

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P7

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P8

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P9

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P10

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Exchange sheets

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P1

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AP1

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P2

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AP2

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P3

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AP3

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P4

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AP4

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P5

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AP5

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P6

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AP6

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P7

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AP7

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P8

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AP8

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P9

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AP9

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P10

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AP10

I was kidding about the “No Star Wars” thing. :P

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Page 267: The Akosha Quiz - Episode II

But don’t worry, we’ll do this again.