THE AESTHETIC SOCIETY - surgery

Make Sure Your Practice is Running Smoothly with these

Essential Tools!

Customizable Word Documents You Can Download and

Adapt for Your Practice (Page 14)

Some Products are Exclusively for Members of The Aesthetic Society. To Take Advantage of this Special Pricing, Please Call 562.799.2356.

POLICIES & PROCEDURESEMPLOYEE HANDBOOK

JOB DESCRIPTIONS The Essentials for Your Practice

ENSURE YOUR PRACTICE THRIVES

THE AESTHETIC SOCIETYPRODUCT CATALOGUE

2 0 1 8 – 2 0 1 9

NEW!

THE AESTHETIC SOCIETY PRODUCT CATALOGUE

THE AESTHETIC SOCIETY WWW.SURGERY.ORG/SHOP

Order online at surgery.org or via phone at 800.364.2147 or 562.799.2356

For over 50 years, The Aesthetic Society has been a trusted

resource for cutting edge aesthetic education, bringing

you the knowledge you need, from the experts you trust.

In an effort to advance the science, art, and safe practice of

aesthetic plastic surgery, the Society offers a variety of products

and services intended to educate, promote patient care, and

ensure the success of your practice.

Place your order online at surgery.org/shop or by phone at

800.364.2147 or 562.799.2356.

Helvetica Neue Light

Helvetica Neue Thin

Helvetica Neue Thin & Light

THE AESTHETIC SOCIETY PRODUCT CATALOGUE 1

WE ARE AESTHETICS WWW.SURGERY.ORG/SHOP Order online at surgery.org or via phone at 800.364.2147 or 562.799.2356

ATTRACT NEW PATIENTS, BUILD YOUR PRACTICE

ASAPS Members rave that their patients love the Smart Beauty Guide products and the consumer website's visitors are hitting record numbers. Put these tools to work on your behalf today!

Created by branding experts, inspired by consumers, and designed to bring referrals to your door, Smart Beauty Guide is a robust campaign exclusively for Aesthetic Society members, with innovative elements utilizing all branches of marketing, including public relations, web, social media, video and print advertising. This dynamic brand is a multifaceted campaign designed to create awareness with prospective patients, and is just one more way The Aesthetic Society puts your dues to work for you! The Smart Beauty Guide campaign includes:

• A robust and interactive website (Pg. 2)

• Enhanced Practice Profile Pages (Pg. 3)

• The Smart Beauty Guide for Aesthetic Plastic Surgery and Cosmetic Medicine brochure (Pg. 4)

• Guide to Facial Rejuvenation (Pg. 5)

• A beautiful line of procedural brochures (Pg. 6-7)

• An eye-catching consultation folder (Pg. 8)

SMARTBEAUTYGUIDE.COMFeaturing an engaging, consumer-friendly website, SmartBeautyGuide.com is the consumer face for The Aesthetic Society.

HIGHLIGHTS FOR CONSUMERS: • Daily aesthetic surgery and cosmetic medicine news stories

• Some of the industry’s most comprehensive and detailed procedural information and statistics, including laser and light-based therapies and injectables, as well as combined procedures such as mommy makeover and procedures for men – complete with eye-catching illustrations

• Safety and planning tools to help consumers research and prepare for their consultation

• Engaging video clips on patient safety, emerging trends and new technologies

• Patient testimonial videos that share real plastic surgery stories

• Questions from patients, answered directly by ASAPS members, featured on procedure pages

• Featured local surgeon recommendations and optimized search easily connects consumers to an aesthetic surgeon in their area

• Before-and-after photos to help visualize optimal procedure results

• Annual ASAPS procedural statistics highlight the most popular procedures and growing trends

• Member profiles are linked with Vizium360/RealPatientRatings so that prospective patients can instantly see the surgeon’s ratings and reviews

HIGHLIGHTS FOR MEMBERS: • Localization: The Find a Surgeon database uses the latest Google mapping technologies to show potential patients members who reside in a specific geographic area

• Your practice on the home page: Purchasers of an Enhanced Practice Profile Page will have the opportunity to appear on the home page of Smart Beauty Guide

• A comprehensive metrics dashboard is available at asaps.org. It tells you how many referrals you receive from Smart Beauty Guide along with providing several other insightful statistics:

o How many potential patients clicked to view your phone number on standard listings

o How many viewed your before and after photos

o How many viewed Ask-A-Surgeon questions you have answered

o How many page views your Enhanced Profile has attracted

• No penalties for linking:

o Members linking to Smart Beauty Guide will have a completely customized experience for their patients and potential patients with the Find-A-Surgeon database hidden

2THE AESTHETIC SOCIETY PRODUCT CATALOGUE



SMART BEAUTY GUIDE - MEMBERS ONLY

ENHANCED PRACTICE PROFILE EXCLUSIVELY FOR MEMBERS AND BETTER THAN EVER!

Sample EPP

CODE DESCRIPTION PRICE

WEB-DEV One-time set-up fee $399

WEB-M18 Annual Maintenance fee $699

Analytics At-A-Glance

Smart Beauty Guide, the Society's premier online consumer resource, has recently reached an all-time high in visitor traffic and is steadily increasing in viewership every month.

ASAPS Members who hold an Enhanced Practice Profile (EPP) receive 10% of the website’s monthly traffic - that’s a 10% conversion rate.

Now, you too can enjoy a completely redesigned EPP, which features a clean, clutter-free design and enhanced usability. Plus, by placing a direct link to your EPP on your website, visitors coming to Smart Beauty Guide will see you as the exclusive, featured surgeon, with all locator functionality hidden throughout the website.

Many websites offer physician profiles with annual fees ranging from $3,500 up to $5,000 - with an Aesthetic Society Enhanced Practice Profile you can get all of the benefits of a comprehensive online presence for only $699 per year (plus a one-time set-up fee of $399).

BENEFITS: • NEW! Subscribers to Vizium360/RealPatientRatings can now have your ratings appear on your Enhanced Practice Profile!

• EPPs consistently get top rankings in major search engines

• EPPs receive preferred placement in the Select-A-Surgeon physician listings, which are fully optimized for local search

• Members with EPPs receive up to 3 times as much exposure to consumers as members with a basic listing

GREAT FEATURES, INCLUDING: • View At-A-Glance traffic statistics for your EPP

• List up to three locations (clinical practices only)

• Load a video or video playlist on your profile via YouTube

• Includes links to your practice website, social media handles and your gallery of before and after photos

• Messaging features allow consumers to contact you directly, generating leads

WANT TO MAXIMIZE YOUR EPP? • Answer questions and contribute before and after photos to the Smart Beauty Guide photo gallery. The more you contribute, the better your online presence.




A GORGEOUS COMPREHENSIVE GUIDE TO AESTHETIC MEDICINE

SMART BEAUTY GUIDE FOR AESTHETIC PLASTIC SURGERY AND COSMETIC MEDICINE

Exclusively for members of The Aesthetic Society and customized to their practice, the dazzling Smart Beauty Guide highlights the benefits and techniques of today’s most popular cosmetic procedures, and includes explanations of terms commonly used with laser and light-based therapies. Beautiful illustrations and eye-catching photography make this brochure a must-have for any aesthetic practice, and our proprietary imagery you won’t find anywhere else.

40 pages packed with content, plus 8.5” x 11” cover. The cover font features a beautiful metallic blue ink.

Exclusively for members of The Aesthetic Society.

Sold in packs of 500.YOUR FACE 2

SMARTBEAUTYGUIDE

SMART BEAUTY GUIDE

B R O U G H T T O Y O U B YT H E A M E R I C A N S O C I E T Y F O RA E S T H E T I C P L A S T I C S U R G E R Y

Y O U R E X P E R T S O U R C E F O R A E S T H E T I C S U R G E R Y & C O S M E T I C M E D I C I N E

FOR AESTHETIC PLASTIC SURGERY AND COSMETIC MEDICINE

CODE DESCRIPTIONSBG-1 Smart Beauty Guide

PRICING1 pack $2495

2 packs $4490

FeeS There are usually four separate fees for cosmetic surgery: the surgeon’s fee, operating room

cost, anesthesia, and implant costs (if applicable). If the surgery is performed in the doctor’s own facility, the

operating room cost may be included. Generally, payment is made prior to surgery. Fees vary according to the

complexity of the operation, the location at which the surgery is performed and the type of anesthetic administered.

Choose your plastic surgeon based on qualifications, not price.

INSurANce As a rule, cosmetic plastic surgery is not covered by insurance. But when a cosmetic

procedure corrects a functional problem, there may be an exception. For example, a breast reduction can correct

a chronic backache, or an upper eye lift can improve vision impaired by eyelid hooding. In such cases, contact

your insurance company prior to surgery to obtain a predetermination of benefits.

SurgIcAl FAcIlITy Cosmetic surgery can be safely performed in a hospital, a

surgicenter or an accredited office-based surgical facility. If you select a member of the American Society

for Aesthetic Plastic Surgery, you can be sure that surgeon is operating in an accredited, state-licensed or

Medicare-certified facility. Even when you undergo a nonsurgical procedure, be sure you are in a facility

equipped for emergencies.

Before granting privileges, hospital review committees evaluate training and competency for specific

procedures. Even if you are having surgery in your doctor’s office, hospital privileges to perform the

procedure you will undergo is an assurance that you are in expert hands.

ANeSTHeSIA Some procedures can be performed with a local anesthetic to numb the treated area,

together with a sedative that induces relaxation. Occasionally a sedative may also be used to induce relaxation.

Other surgical procedures may require general anesthesia, providing sleep throughout the procedure. If general

anesthesia is used, it must be administered by a Board-certified anesthesiologist or certified registered

nurse anesthetist.

Surgery rISkS Cosmetic plastic surgery molds and reshapes living tissue, and the results are

not absolutely predictable. No surgeon can offer risk-free surgery or guarantee a perfect result.

Pre-AND POST-TreATMeNT INSTrucTIONS Your surgeon may request

medical clearance from your internist, heart doctor or anyone else treating you for a serious medical condition. Once

you’re cleared, your plastic surgeon will provide instructions that prepare you for a safe surgery and recovery. You will

probably be asked to avoid smoking, aspirin and certain other medications. After the procedure, you can expect activity

restrictions from several days to several weeks. Because it takes time for visible signs of healing to subside, plan significant

business and social activities after you’ve had sufficient time to heal.

COnSIDERInG ThE DETAILS

YOU’vE ChOSEn WELL & ChOSEn SMART

This certification guarantees that

your surgeon has completed a

minimum of five years of surgical

training following medical school,

including an approved residency

program in plastic surgery, and has

passed comprehensive oral and

written exams. ABPS certification

qualifies your surgeon to perform

reconstructive and cosmetic plastic

surgery of the face and entire body.

Do not be confused by other

official-sounding boards and

certifications. The ABPS is

recognized by the American Board

of Medical Specialties (ABMS),

which has approved medical

specialty boards since 1934.

There is no ABMS-recognized

certifying board with “cosmetic

surgery” in its name.

*If you live outside the United States,check your surgeon’s affiliation with a member society of the International Confederation for Plastic, Reconstructive and Aesthetic Surgery (IPRAS), or the International Society of Aesthetic Plastic Surgery (ISAPS). Plastic surgeons in Canada are certified by the Royal College of Physicians and Surgeons of Canada.

The single most important factor

in your cosmetic outcome is the

surgeon you select. Choosing an

aesthetic plastic surgeon is the

smart choice. Members of the

American Society for Aesthetic

Plastic Surgery practicing within

the United States are certified by

the American Board of Plastic

Surgery (ABPS).*

YOUR skin 17

microdErmABrASioN iNjEcTABlESIn the last ten years there’s been a huge increase in FDA-approved products

available for office treatment of facial changes due to aging. In the right

hands, improvement can be dramatic. Your plastic surgeon is now equipped

with treatments to quickly soften creases, restore more youthful contours,

and freshen your appearance. These treatments are no substitute for the

longer-lasting more comprehensive corrections possible with surgery, but

are frequently used to complement surgical results and, in many situations,

are a reasonable alternative. Although less invasive than surgery, their

effects are generally temporary. Your result will be determined by the

product used and the training, skill, judgment, and experience of the

professional administering your treatment. Two categories of anti-aging

injectables are neuromodulators and soft tissue fillers.

NeurOMODulATOrSThese products target ‘dynamic’ creases, those wrinkles that occur with

different facial expressions. By relaxing the specific small muscles you use in

creating facial expressions, neuromodulators, such as Botox®, stop you from

wrinkling the overlying skin, which in turn prevents you from deepening

facial creases in the treated area. Neuromodulators can help soften wrinkle

areas such as ‘crow’s feet’ or forehead creases. Effects last for three months

or more. Brands introduced in the United States are variations of the

botulinum toxin A molecule and include Botox®, Dysport®, and Xeomin®.

16 YOUR skin

Microdermabrasion is superficially abrasive skin exfoliation that gently removes dead cells from the outside of your skin to stimulate cell turnover and increase blood flow to the skin surface. The microdermabrasion machines use either a spray of micro-crystals or a crystal-free hand-held device to polish the skin, sloughing off the top layer and leaving the complexion with a healthy glow. Microdermabrasion repairs sun damage and improves skin texture on the face, neck, décolletage, and hands.

Microdermabrasion is usually performed in a series of treatments to increase benefits and is frequently combined with a light chemical peel to further enhance results. Although your skin may be slightly pink following treatment, you will be able to immediately return to work and social activities.

AT-HOMe SkIN TreATMeNTSThere are home skin treatments that improve skin texture and decrease sun damage, fine lines, wrinkles, and also fight acne.

Tretinoin, a topical form of vitamin A, marketed as retin-A® or Renova®, is frequently prescribed to treat acne. It also helps to exfoliate the skin, unclog pores and stimulate cell turnover, thickening the dermis and promoting collagen production. It is also beneficial to use tretinoin to prep the skin before having a peel or microdermabrasion.

Hydroquinone, a lightening agent, improves mild to moderate hyperpigmentation. The effects of hydroquinone may be enhanced when used with a tretinoin regimen.

Sunscreens, especially those with zinc oxide or titanium dioxide, are important in maintaining healthy skin and preventing future damage from ultraviolet rays. Use sun protection daily, rain or shine, not just when you know you will be exposed.

1. A glycolic acid peel is a light treatment that gently penetrates the uppermost layers

of your skin to reduce the visible effects of aging and sun damage.

2. Microdermabrasion is a popular technique that uses a stream of micro-crystals

and suction to gently “polish” your skin, leaving your complexion healthy and glowing.

microdErmABrASioN

1 2

YOUR FACE 5

Today’s facelift techniques are designed to tighten deep tissues, firm up excess loose skin and address volume changes that occur with aging. The goal of a facelift is to deliver your most youthful and natural look. Heredity, skin texture and the underlying bone structure of your face all play a role in how many years your facelift will remove and, to some extent, how long these changes will last.

Facelifts are not one size fits all; the procedure is dictated by your facial characteristics. In some, the deeper facial tissues may be repositioned or tightened to restore a more youthful contour and shape. In others, removal or addition of fat or other soft-tissue fillers may be necessary to achieve optimal results.

Basic to all facelifts is that excess skin is removed to yield a smoother, firmer facial appearance. One important goal of every facelift is to hide incisions, so that following surgery you can easily camouflage them with hair or makeup. The placement and length of incisions vary, depending on the facelift technique that best suits you. A facelift incision typically starts in the front of the ear, wrapping around the earlobe, with variations going up into the hairline of the temple, or behind the ear. Your doctor will help you determine the best technique to meet your individual needs.

Facelifts can also improve your neck, with your surgeon treating cord-like neck bands through a small incision placed under your chin, and through the same incision remove excess fat and tighten neck muscles. Excess neck fat can also be removed through a very small incision (or incisions) using liposuction.

After your facelift, you may feel tightness or numbness in your face and neck. Some skin discoloration is common and you can expect some swelling, which will resolve shortly. Your skin will be sensitive, so you will need to be extra careful to apply sun block products daily. You can apply makeup soon after surgery and return to work

within a few weeks.

FAcEliFT / rHyTIDecTOMy

1. A facelift corrects visible signs of aging such as deep cheek folds, jowls and loose skin on the

front and sides of your neck.

2. Facelift incisions may be placed within the hairline and within natural contours in front of

and behind the ears, as shown.

3. Skin is then pulled back and the incision closed.

4. Modified incisions include variations of the ‘short scar,’ with shorter incisions around the ear.

5. After surgery, the skin on your face and neck will look smoother, firmer and fresher.

1 2 3 4

5

4 YOUR FACE

YOUR FACE

PUT YOURBEST fACEfORWARD

Cosmetic medical procedures are a blend of both art and science. The American Society for Aesthetic Plastic Surgery has a number of member surgeons who are weekend painters and sculptors, focusing on the human face and form. Plastic surgeons as a whole have a strong feeling for beauty. Their goal is to enhance the harmony of your facial features while preserving your unique facial character. Facial plastic surgery can lift your brow, open up your eyes, reshape your nose, reduce prominent ears, contour your cheeks, shape your chin and firm up your neck and jawline. Sometimes enhancing a single facial feature brings your whole face in balance, improving overall appearance, making you appear more youthful and increasing your self-confidence.

Your face is the first part of you that people notice, and a pleasing countenance will help you feel confident and assured.

• Customized to Your Practice• Proprietary Illustrations• Beautiful Photos You Won’t Find Anywhere Else!





THE GUIDE TO FACIAL REJUVENATION CONTAINS THE MOST RECENT AESTHETIC PROCEDURES YOUR PATIENTS ARE ASKING FOR!

CUSTOMIZABLE WITH PHOTO, BIO & PRACTICE INFOFilled with vetted Smart Beauty Guide content and proprietary illustrations and photography, the Guide to Facial Rejuvenation is customizable with your photo, bio, and practice information. Covering essential skin care, cosmetic medicine, and aesthetic surgical procedures for the face, this brochure is sure to appeal to the patient seeking detailed education on the latest facial techniques.

24 pages plus customizable cover. 8.5” x 11”.

Exclusively for members of The Aesthetic Society.

Sold in packs of 500.

CODE DESCRIPTION

SBG-FR Guide to Facial Rejuvenation

PRICING

1 pack $1495

2 packs $2490

FACIAL REJUVENATION 1

GUIDE TO FACIAL REJUVENATION

SMART BEAUTY GUIDE


• Customize with Your Practice Info, Bio and Photo• Latest Cosmetic Medicine Techniques, Including Non-Surgical Chin Fat Treatment• Beautiful Illustrations and Photography




BREAST REDUCTIONN U A N C E D & N A T U R A L

SURGERY OF THE NOSE

R E S H A P E & R E F I N E

SMART BEAUTY GUIDE


PB-4

PB-10

EYELID SURGERYR E V E A L & R E J U V E N A T E

SMART BEAUTY GUIDE


AESTHETIC VAGINAL SURGERY

R E S T O R E & R E F R E S H

SMART BEAUTY GUIDE


PB-6

PB-12

ARM & THIGH LIFTR E S H A P E & R E S T O R E

ABDOMINOPLASTYF L A T T E R & F I R M E R

FACELIFTR E S T O R E & R E F R E S H

PB-7

PB-14

PB-1

MOMMY MAKEOVERR E F R E S H & R E N E W

BREAST AUGMENTATION

E N H A N C E & E M P O W E R

PB-9

PB-15

PB-2

PB-5

PB-11

ENHANCEMENTS FOR MENT I G H T E N & T O N E

BROW LIFTR E S T O R E & R E F R E S H

BUTTOCKS ENHANCEMENT

F U L L & F I R M

PB-13

LIPOSUCTIONS L I M M I N G & S L E E K

SMART BEAUTY GUIDE


PB-8

BREAST LIFTE N H A N C E & E L E V A T E

PB-3

ESSENTIAL PATIENT BROCHURES FROM OUR BESTSELLING LINE! These sleek brochures cover an array of the most popular cosmetic surgical procedures, educating your patients on the procedure’s benefits, surgical process, recovery, safety, risks, results, and other important information. Exclusively for members of the Aesthetic Society, these 12 and 16 page brochures are perfect for mailing in a standard envelope and feature a beautiful metallic blue band around the cover. 4” x 9”.






CODE DESCRIPTION PB-1 Abdominoplasty

PB-2 Breast Augmentation

PB-3 Breast Lift

PB-4 Breast Reduction

PB-5 Brow Lift

PB-6 Eyelid Surgery

PB-7 Facelift

PB-8 Liposuction

PB-9 Mommy Makeover (includes Tummy Tuck, Breast Augmentation, Breast Lift, and Liposuction)

PB-10 Surgery of the Nose

PB-11 Enhancements for Men (includes Gynecomastia, Liposuction, Facial Contouring, and Eyelid Surgery)

PB-12 Aesthetic Vaginal Surgery

PB-13 Buttocks Enhancement (includes autologous fat transfer, buttock lift, and buttock implants)

PB-14 Arm & Thigh Lift

PB-15 Dramatic Weight Loss (Body contouring surgeries included are panniculectomy, extended abdominoplasty, lower body lift, brachioplasty, thigh lift, breast lift, and face and neck lift)

PRICING

1- 5 Packs$54 per pack

($1.08 per piece)

6- 15 Packs$49 per pack

($0.98 per piece)

16+ Packs$43 per pack ($0.86 per piece – a 20% savings!)

BROUGHT TO YOU BY THE AMERICAN

SOCIETY FOR AESTHETIC PLASTIC SURGERY

SMART BEAUTY GUIDE


With a member of the American Society for Aesthetic Plastic Surgery,

you can rest easy, knowing you are in good hands.

© 2013 The American Society For Aesthet ic Plast ic Surgery

Place Your Practice Contact Sticker Here*

YOU’VE CHOSEN WELL AND CHOSEN SMARTA MEMBER OF THE AMERICAN SOCIETY FOR AESTHETIC PLASTIC SURGERY

All members of the American Society for Aesthetic Plastic Surgery in the United States are certified by the American Board of Plastic Surgery (ABPS).* This certification guarantees that your surgeon has completed a minimum of five years of surgical training following medical school, including an approved residency program in plastic surgery, and has passed comprehensive oral and written exams. ABPS certification qualifies your surgeon to perform reconstructive and cosmetic plastic surgery of the face and entire body.

Do not be confused by other official sounding boards and certifications. The ABPS is recognized by the American Board of Medical Specialties (ABMS), which has approved medical specialty boards since 1934. There is no ABMS-recognized certifying board with “cosmetic surgery” in its name.

By choosing a member of the American Society for Aesthetic Plastic Surgery, you can be assured that your surgeon is certified by the ABPS.

*If you live outside the United States, check your surgeon’s affiliation with a member society of the International Confederation for Plastic, Reconstructive and Aesthetic Surgery (IPRAS), or the International Society of Aesthetic Plastic Surgery (ISAPS). Plastic surgeons in Canada are certified by the Royal College of Physicians and Surgeons of Canada.

BROUGHT TO YOU BY

THE AMERICAN SOCIETYFOR AESTHETIC PLASTIC SURGERY

THE AMERICAN SOCIETYFOR AESTHETIC PLASTIC SURGERY

PROCEDURAL STEPSSTEP 1 / ANESTHESIA Medications are administered for your comfort during the surgical procedure. Your surgeon will recommend whether general anesthesia or intravenous sedation is the best option for you.

STEP 2 / THE TECHNIQUES Most facelift techniques focus on the lower facial areas, such as the jawline, jowls, and cheeks. A facelift can also focus on the midface or the fore-head. In some patients, deeper facial tissues may be repositioned or tightened to restore a more youthful contour. In others, removal or addition of fat or other soft tissue fillers may be necessary to achieve the best results. Today, many different techniques exist with outcomes that are consistently reliable and safe and produce durable results, which your surgeon will discuss with you. Your incisions will depend on the area of the face that is targeted and the amount of change you want.

A facelift corrects visible signs of aging such as deep cheek folds, jowls, and loose skin on the front and sides of your neck.

Back Cover

PREPARING FOR SURGERYPreparation for surgery begins after your plastic surgeon examines you and discusses the details of the procedure. Your plastic surgeon will provide thorough preoperative instructions and may recommend that you achieve certain weight goals before surgery or make other lifestyle changes to help improve your results and minimize possible complications. Regardless of the type of surgery to be performed, drinking lots of water before and after is very important for safe recovery and optimal outcomes.

Before your procedure, your surgeon will discuss with you:

• The impact that smoking and tobacco products have on your surgery. Your surgeon may recommend that you be tobacco and tobacco product free, including nicotine patches, gum, and cigarettes.

• The importance of avoiding taking aspirin, nonsteroidal anti-inflammatory medications (NSAIDS: Advil, Motrin, Aleve), and vitamins or homeopathic regimens prior to the surgery, since these can increase bleeding.

• Recent facial procedures you may have had, such as lasers, injectables, peels, and topical treatments, because these can effect the evaluation and timing of your surgery.

Your facelift may be performed in a hospital or an outpatient surgical facility. If it is done on an outpatient basis, arrange for someone to drive you home after surgery and stay with you for at least the first night following your procedure—unless you and your surgeon have decided on other postoperative recovery options.

QUESTIONS TO ASK MY SURGEONFEEDBACK ABOUT MY CASE, GOALS, AND PROCEDURE1. Am I a good candidate for a facelift?

2. Are the results I am seeking reasonable and realistic?

3. Do you have facelift before-and-after photos I can look at for this procedure?

4. Where will my incisions be?

5. Will my scars be visible?

6. What kind of anesthesia do you recommend for me?

7. What are the costs associated with my facelift?

8. What can I do to help get the best results?

POST-OPERATIVE QUESTIONS1. What kind of recovery period can I expect,

and when can I resume normal activities?

2. What are the risks and complications associated with my procedure?

3. How are complications handled?


*See page 12 for more information



EYE-CATCHING CONSULTATION FOLDERSFeaturing The Aesthetic Society’s exclusive Smart Beauty Guide images, these beautiful portfolios are a terrific way to convey all of the elements of the Smart Beauty Guide brand to your patients.

Just the right size to hold the Smart Beauty Guide and Procedural Brochures, you can also include your own marketing brochures, as well as a business card. 9” x 12”.

Exclusively for members of the Aesthetic Society.


THIS SLEEK AND DISTINCTIVE FOLDER HOLDS IT ALL

WELCOME TO OUR PRACTICE


SMART BEAUTY GUIDE


CODE PRICINGSBG-CF $125

Insert Your Business Card

Place Your Practice Contact Sticker Here*

WELCOME TO OUR PRACTICE


SMART BEAUTY GUIDE


You’re smart, inquisitive, and always pushing yourself to be the best you can be. You want to look and feel terrific, and the time has come to do something about it. The single most important factor in your cosmetic outcome is the surgeon you select. As a member of The American Society for Aesthetic Plastic Surgery, the aesthetic plastic surgeon you’re seeing today is board certified, specializing in cosmetic surgery of the face and body. This broad experience in cosmetic procedures, continuing education in current techniques, and solid professional reputation means that you can rest easy, knowing you’re in good hands.

SMART BEAUTY GUIDE


KNOWLEDGEIS A BEAUTIFUL THING SMART

BEAUTYGUIDEFOR AESTHETIC PLASTIC SURGERY AND COSMETIC MEDICINE


*See page 12 for more information




MEET ANN: THE AESTHETIC NEURAL NETWORK

A COMPLIMENTARY ASAPS MEMBER PRACTICE BENCHMARKING TOOL With the Aesthetic Neural Network (ANN) - developed exclusively for ASAPS members - you can now truly harness the power of your own data to benchmark your practice against your peers in a safe, private, and secure environment.

HOW DOES ANN RUN? ANN is powered by hardware called a bundleBOX, which is delivered to your office and connects directly to your existing system. Each night, the bundleBOX “queries” your software for basic procedural and billing information, minus patient identifiers, and transfers it to a highly secure Cloud environment. The ANN Cloud has the highest level of security possible today (HITRUST). As opposed to “public Clouds” – think Amazon or Google – ours is a private Cloud only for individual ASAPS members. Its’s a level of security you most likely don’t have in your office.

HOW DO I COMPARE? Developers work to ensure that your individual practice terminology, which might be different than your colleagues’, is mapped appropriately. That way, when the data is delivered back, you are comparing apples to apples.

Your data is interpreted by the proprietary ANN software system and translated into specialized, user-friendly Dashboards for you. Each Dashboard shows your data against the aggregate (the compiled data of all other aesthetic surgeons on ANN).

These real-time Dashboards show you snapshots of your practice, helping you to answer questions like:

• Do I see the most patients during the same month every year? Is it the same month when many of my colleagues also experience a peak?

• Did my gross charges peak in the same month (or year) when I had the highest volume of patients?

• How many of my patients are coming back to me for a different procedure? Am I seeing the same common patterns between first and second procedures that my colleagues are seeing?

• How many of them are seeing me again for the same procedure? Is that a higher or lower percentage than my colleagues?

• Which of my practice areas is most profitable? Is it the same area where I have the most patient volume?

• What is the balance of gross charges from my surgical vs. non-surgical offerings?

• Is the new laser I purchased bringing me the same patient volume and profitability as my colleagues?

• Are my colleagues offering new procedures or technologies I should consider?

• Is my targeted marketing, advertising, or social media outreach bringing more new patients during a specific time of year?

HOW CAN I USE THIS DATA?

The aggregated data in ANN can be used for practice management decisions, marketing strategy, research, advocacy, patient safety issues…the list is only restricted by your imagination.

For more information on ANN, please contact Melissa Schmidt, ANN Product Manager: [email protected] or 562.799.2356.

MEMBER EXCLUSIVES



MEMBER EXCLUSIVES

CAN YOU BENCHMARK

YOUR PRACTICE AGAINST 1,433,502

PROCEDURES?NOW YOU CAN

WITH

The Aesthetic Neural Network is a software solution that gives meaning to your own practice information:

Harvest your practice data

Benchmark your practice with other ASAPS members

Cull out ineffi ciencies and improve your bottom line

ANN can revolutionize the way you manage your practice. . .

Is it time for you to get on board?

For more information, contact Melissa Schmidt at [email protected]

562-799-2356

An exclusive ASAPS Members Benefi t

GOAL AUDIT

ANALYZE PLAN

PROGRESS MEASURE

EVALUATE RESULT

Like all cutting edge software, ANN is constantly evolving. At this time ANN is optimized for server based Nextech

systems. (ANN is not available for Nexcloud users.)

MEMBER EXCLUSIVES

NEVER BUY OR LEASE A USELESS PIECE OF EQUIPMENT AGAIN!

THE SURGEON AS CONSUMER SOLUTION–THE SITE WHERE YOU WRITE THE REVIEWS–AND USE THEM!

How many of us have been approached to buy or lease the latest 510K device, only to find it later serving as a very expensive coat rack? While the ones that live up to their promise are a big hit with patients and practice—what about the ones that don’t live up?

Society members have long asked for help, and here it is! The Surgeon as Consumer Solution (SAC) is a closed site, accessible only through ASAPS.org and only for active ASAPS members. It uses a simple star rating system to rank equipment on everything from clinical efficacy to ROI.

Visit asaps.org now, log-in, click on “Surgeon as Consumer,” and you have fellow surgeons’ device reviews at your fingertips—and the ability to share your views with others. All completely free— an ASAPS benefit of membership!

as consumer

SURGEON

as consumer

SURGEON

Consumeras

Surgeonas consumer

1

1

3

4

CAN YOU BENCHMARK

YOUR PRACTICE AGAINST 1,433,502

PROCEDURES?NOW YOU CAN

WITH

The Aesthetic Neural Network is a software solution that gives meaning to your own practice information:

Harvest your practice data

Benchmark your practice with other ASAPS members

Cull out ineffi ciencies and improve your bottom line

ANN can revolutionize the way you manage your practice. . .

Is it time for you to get on board?

For more information, contact Melissa Schmidt at [email protected]

562-799-2356

An exclusive ASAPS Members Benefi t

GOAL AUDIT

ANALYZE PLAN

PROGRESS MEASURE

EVALUATE RESULT

Like all cutting edge software, ANN is constantly evolving. At this time ANN is optimized for server based Nextech

systems. (ANN is not available for Nexcloud users.) THE AESTHETIC SOCIETY PRODUCT CATALOGUE 11


MEMBER EXCLUSIVES




To order this product, please complete the Product Customization Form on page 28

To order this product, please complete the Product Customization Form on page 28

Format A Format B

S-500 Qty. 500 $105S-1000 Qty. 1000 $160S-2000 Qty. 2000 $220

PERSONALIZED LABELSATTRACTIVE AND EYE-CATCHINGShow you’re a member of The Aesthetic Society by utilizing these beautiful personalized mailing labels.

ASAPS MEMBERSHIP PLAQUELET YOUR PATIENTS KNOW YOU’RE AN EXPERT IN AESTHETIC SURGERY!This exclusive Aesthetic Society membership plaque, personalized with your name, is an impressive credential for any waiting room, exam room, or private office. Silver-toned metal with satin finish. ASAPS logo photo-engraved in signature burgundy, with your name in black.

CODE DESCRIPTION SIZE PRICE

PLQ-1 Large Wall Plaque 12”x14” $475 PLQ-2 Small Wall Plaque 5”x7” $400

The American Society for Aesthetic Plastic Surgery is the world’s preeminent medical society devoted exclusively to aesthetic plastic surgery and cosmetic medicine of the face and body. Membership is by invitation only. Members must be appropriately

certified and meet all rigorous eligibility requirements of the Society, including the completion of an established numberof aesthetic surgical procedures, participation in continuing medical education, an obligation to abide by the

Society’s stringent Code of Ethics, and share the Society’s commitment to patient safety.

having been found fully qualified, is hereby duly elected as an Active Member of theAmerican Society for Aesthetic Plastic Surgery, with all the benefits and obligations provided thereby.

John Doe, MD

PRESENTED ON THE 14th

PRESIDENT

Active Member

SECRETARY

DAY OF NOVEMBER 2014

The American Society for Aesthetic Plastic Surgery is the world’s preeminent medical society devoted exclusively to aesthetic plastic surgery and cosmetic medicine of the face and body. Membership is by invitation only. Members must be appropriately

certified and meet all rigorous eligibility requirements of the Society, including the completion of an established numberof aesthetic surgical procedures, participation in continuing medical education, an obligation to abide by the

Society’s stringent Code of Ethics, and share the Society’s commitment to patient safety.

having been found fully qualified, is hereby duly elected as an Active Member of theAmerican Society for Aesthetic Plastic Surgery, with all the benefits and obligations provided thereby.

John Doe, MD

PRESENTED ON THE 14th

PRESIDENT

Active Member

SECRETARY

DAY OF NOVEMBER 2014

ASAPS MEMBERSHIP CERTIFICATESHARE YOUR EXPERTISE WITH YOUR PATIENTSExclusively for Active and International Active members of The Aesthetic Society. Our updated membership certificate now features a beautifully embossed Society logo, is personalized with your name and credentials and is finished with an impressive gold border. Accentuate your credentials and position your practice as a center of excellence by adding these certificates to patient rooms or your waiting area.


M.CERT Certificate 13.15” x 18” $80 M.CERT-DUP Additional Certificate 13.15” x 18” $65

CERTIFICATE OF ADVANCED EDUCATION IN COSMETIC SURGERY

EDUCATIONAL ACCOMPLISHMENTS ARE IMPORTANT TO PATIENTSThese exclusive certificates document CME credits related to your primary area of practice management, and communicates to your patients your achievements in continuing education.


CME-CERT One Certificate 11” x 14” $80 CME-CERT.DUP Duplicate Certificate 11” x 14” $65

To obtain a list of requirements and an application for the Certificate of Advanced Education in Cosmetic Surgery, please go to: www.surgery.org/cae

COMPLIMENTARY: CERTIFICATE OF SPECIAL RECOGNITION FOR COMMUNITY SERVICE AND VOLUNTEERISM

EXCLUSIVELY FOR AESTHETIC SOCIETY MEMBERSThe Aesthetic Society recognizes its members’ outstanding contributions to their communities and the world by awarding the Certificate of Special Recognition for Community Service and Volunteerism.

CODE DESCRIPTION SIZE PRICECSR Certificate of Special Recognition 8.5” x 11” Free

The American Society for Aesthetic Plastic Surgery, Inc.

C er t i f i c a t e o f A ppr e c i a t i on o f S pe c i a l R ecogn i t i on f o r C ommun i t y S erv i c e and V o lun t e e r i sm Awarded t o :

Active Member, MD

The American Society for Aesthetic Plastic Surgery recognizes the involvement of its members in service in their communities and volunteerism.

Awarded January 2016

James C. Grotting, MD Daniel C. Mills, II, MD President President-Elect

MEMBER EXCLUSIVES

THE AESTHETIC SOCIETY PRODUCT CATALOGUE


13




o Personnel o Risk Management

o New Hire Issues o Infection Control

o Office Policies o Governance

o Collection Issues o Medical Records

o Job Descriptions

CODE DESCRIPTION PRICE

PPMOA Policy Manual; ASAPS Members; ASAPS Candidates for Membership, ASAPS Residents Program $299

PPMOA Policy Manual; Non-member Physician $599

POLICIES & PROCEDURESEMPLOYEE HANDBOOK

JOB DESCRIPTIONS The Essentials for Your Practice

ENSURE YOUR PRACTICE RUNS SMOOTHLY ARM YOUR STAFF WITH THE KNOWLEDGE NEEDED FOR A SUCCESSFUL PRACTICE

PRACTICE MANAGEMENT

A must for every office, these three essential documents have been created by your colleagues at The Aesthetic Society, with insight from leading practice management expert KarenZupko & Associates, specifically for the aesthetic plastic surgery practice. Comprehensive and fully-customizable, these USB drives contain the Policies & Procedures Manual, Employee Handbook, and Job Descriptions. Simply download these Microsoft Word documents onto your computer and personalize to your specific practice needs. These tools will help keep your practice running smoothly, allowing you to focus on what you do best.

YR-1 YR-2

YR-3 YR-4 YR-5

© This is a product of the American Society for Aesthetic Plastic Surgery. Distribution of this product does not imply membership in the organization.

NOTE: Only models are depicted in this brochure.

For more educational information about all aesthetic plastic surgery procedures and cosmetic medicine, please visit www.smartbeautyguide.com

Jonathan D. Smith, MDCosmetic Plastic Surgery Center 0000 West Main Street, Suite 000 Anytown, Illinois 00000

Telephone: (000) 000-0000 E-mail: [email protected]

Website: www.drsmith.com

YOU... THE WAY YOU WANT TO BEWhether you’ve always wanted to enhance or improve certain features, or are considering aesthetic plastic surgery to help your outside match the way you feel inside, a board certified aesthetic plastic surgeon can help. Through a personal consultation, an aesthetic plastic surgeon can learn about your goals and provide insight and options for achieving the results you desire. With the help of a board certified aesthetic plastic surgeon, you can be the best YOU possible.

BREAST ENHANCEMENTBody image can be important for many women, but heredity, pregnancy, weight gain or loss, and even aging can result in changes to the size, shape and overall appearance of your breasts. These changes can affect your body image and your self-confidence.

Breasts are mainly composed of soft tissue, not muscle. Therefore, fitness cannot change the shape of your breasts. Only breast enhancement can permanently reshape your breasts. Breast enhancement procedures can dramatically improve the size and shape of your breasts, bringing your body into better proportion.

Among the results for many women are a more positive body image and enhanced self-confidence.

WHEN TO CONSIDER BREAST ENHANCEMENT

• If you want a better proportioned or more appealing figure

• If you wish your clothes fit better

• When pregnancy, weight loss or aging has affected the size and shape of your breasts

• To restore symmetry if one of your breasts is smaller than the other

Customizable Back Cover

Sample Inside Spread of the Breast Brochure

Brochure Folds Out to Four Panels

TYPES OF ENHANCEMENTSBREAST AUGMENTATION, also known as augmentation mammaplasty, breast enlargement or breast implants, increases or restores breast size using silicone gel implants, saline implants or in some cases, fat transfer. One of the most popular and frequently performed aesthetic surgery procedures, breast augmentation has a long and successful track record in satisfying women who wish to enhance, regain or restore balance to their figures.

BREAST LIFT, also known as mastopexy and breast lift surgery, a breast lift addresses sagging and uneven breasts, decreased breast volume and drooping nipples and stretched areolas (the darker area surrounding the nipples), recreating a youthful shape and lift. If there is too little or too much breast volume, a breast augmentation or breast reduction might be recommended.

BREAST REDUCTION, also known as reduction mammoplasty, reduces the size of your breasts and reshapes them so that they are proportionate to the rest of your body and are no longer a source of physical discomfort.

BREAST RECONSTRUCTION, also known as reconstructive mammaplasty or postmastectomy surgery, includes a variety of procedures performed to restore the form and shape of the breast, following mastectomy or lumpectomy surgery. Discussing your cancer surgery with a plastic surgeon before undergoing mastectomy is crucial, because the proposed cancer removal surgery may significantly affect the choices and the results of any type of breast reconstruction.

BREAST REVISION, also known as breast implant replacement, involves removal and/or replacement of saline or silicone breast implants, is performed to change the size or type of your implants and to correct any irregularities from your previous breast operation(s). The overall goal is to restore a youthful breast contour and appearance.

TYPES OF BREAST IMPLANTSSALINE FILLED BREAST IMPLANTS are filled with sterile salt water. They may be pre-filled to a predetermined size, or they may be filled at the time of surgery to allow for minor modifications in implant size.

SILICONE FILLED BREAST IMPLANTS are filled with soft, elastic gel and can come in a variety of shapes. All silicone breast implants are pre-filled and may require a longer incision for implant placement.

COHESIVE GEL BREAST IMPLANTS, also known as “gummy bear” or “form stable” implants, are filled with a cohesive gel, made of crosslinked molecules of silicone, which makes it a bit thicker and firmer than traditional silicone implants and enables it to maintain its shape. Typically, these implants are inserted through an inframammary incision, just under the breast.

FAT TRANSFER removes fat from an area of your body where there are abundant fat cells (thighs, abdomen, and hip) by liposuction, and then through a process of careful preparation and refinement, the fat cells are re-injected into the breast. This procedure is currently considered experimental, due to a limited history of data, but the process has shown promise. Your plastic surgeon can tell you more about its benefits and limitations.

THE DOCTOR YOU CHOOSEMake certain your surgeon in the United States is certified by the American Board of Plastic Surgery (ABPS).* This certification guarantees that your surgeon has completed a minimum of five years of surgical training following medical school, including an approved residency program in plastic surgery, and has passed comprehensive oral and written exams. ABPS certification qualifies your surgeon to perform reconstructive and cosmetic plastic surgery of the face and entire body.

Do not be confused by other official sounding boards and certifications.

The ABPS is recognized by the American Board of Medical Specialties (ABMS), which has approved medical specialty boards since 1934. There is no ABMS-recognized certifying board with “cosmetic surgery” in its name.

By choosing a member of the American Society for Aesthetic Plastic Surgery or the American Society of Plastic Surgeons, you can be assured that your surgeon is certified by the ABPS.

SURGERY, RECOVERY & RESULTSYou may be asked to undergo a medical evaluation or to have lab tests prior to surgery. In some instances your plastic surgeon may recommend that you lose weight, engage in exercises to strengthen your abdominal muscles, or make other lifestyle changes before surgery to help improve your results and minimize possible complications. Your surgeon will discuss with you the impact that smoking and tobacco products have on your surgery, as well as the importance of avoiding aspirin, nonsteroidal anti-inflammatory medications (NSAIDS: Advil, Motrin, Aleve), and vitamins or homeopathic regimens before surgery, since these products can increase bleeding.

Drinking lots of water before and after the procedure is essential for safe recovery and optimal outcomes. The type of anesthesia recommended for you will be explained prior to your procedure.

Breast enhancement surgery is usually performed on an outpatient basis or with a brief hospital stay. You should arrange for someone to drive you home and to stay with you for the next day or two.

Your surgeon will provide complete instructions on preoperative and postoperative care. Read the instructions carefully to ensure that you fully understand them and know what to expect before, during, and after your procedure.

Scars are a normal outcome of surgery. In many cases, scars can be placed inconspicuously within natural contours and creases of the breast or where a modest bra can conceal the scars.

The results of breast enhancement can be long- lasting. Make sure to keep in contact with your plastic surgeon on a yearly basis.

* If you live outside the United States, check your surgeon’s affiliation with a member society of the International Confederation for Plastic, Reconstructive and Aesthetic Surgery (IPRAS), or the International Society of Aesthetic Plastic Surgery (ISAPS). Plastic surgeons in Canada are certified by the Royal College of Physicians and Surgeons of Canada.

QUANTITY

ASAPS MEMBER/CANDIDATE

NON-ASAPS

Sold in increments of 50 brochures per title.

Minimum total order is 500 brochures.

500-1000$73 per pack($1.46 per piece)

$86 per pack($1.72 per piece)

1100-1500$51 per pack($1.02 per piece)


1600 or more$44 per pack($0.88 per piece)


BODY YR-1

BREAST YR-2

EYES YR-3

FACE YR-4

SKIN YR-5

PERFECT FOR MEMBERS & GUEST SURGEONS ALIKE!

YOU | REALIZED

CUSTOMIZABLE WITH PHOTO AND PRACTICE INFORMATIONYour patients will love these practice marketing brochures, available for purchase by ASAPS Members, Candidates for Membership, and board certified plastic surgeons. These attractive 8 panel brochures are an ideal way to inform prospective patients about the most popular cosmetic procedures, in an easy-to-read format. Personalized with your photo, name and practice identity, the You | Realized brochures are an essential education tool, highlighting important procedural information, what to consider when choosing surgery, and the importance of selecting a board certified aesthetic plastic surgeon. The brochure opens as a gatefold, fitting into a standard mailing envelope or brochure rack. 4”x9”.

For board certified plastic surgeons.

SOLD IN SETS OF 50 BROCHURES PER TITLE, WITH A MINIMUM TOTAL ORDER OF 500.

PRACTICE MANAGEMENT






PRACTICE MANAGEMENT

PRE-SURGERY INSTRUCTIONS: LIPOSUCTION

Patient Name Date

Surgical Facility Surgery Date

Arrival Time

A successful surgery requires a partnership between you and ,MD

The following instructions are essential to a safe experience and good outcome. Use this as a checklist as you approach your surgery date. If you are unable to comply with these instructions, you must notify our office as soon as possible. As a result, your surgery may have to be postponed or delayed, at the judgment of , MDThis is essential to you health and safety.

THREE WEEKS OR MORE BEFORE SURGERY

There may be several weeks between your decision to have surgery and your actual surgical date. During that time, there are several important considerations:

Practice proper fitness: You need not engage in an aggressive or new fitness routine; however practicing good fitness habits is an important factor in your overall health and well-being. Stretching exercises and low-weight strength training now, can help to enhance your posture and your strength in the weeks following surgery.

Good nutrition. Eat well during the weeks prior to surgery. Crash dieting, over-eating or high alcohol intake can greatly affect your overall health and well-being. A healthy, balanced diet is essential. Also, begin taking the following supplements daily:

Stop smoking. Smoking can greatly impair your ability to heal. You must be nicotine and smoke-free for at least 4 weeks prior to surgery. You must also be free of any nicotine patch or nicotine-based products for a minimum of 4 weeks prior to surgery.

Lead a healthy lifestyle. In the weeks prior to surgery maintain the best of health and hygiene. A lingering cold, virus or other illness can result in your surgery being rescheduled. Make certain to address any illness immediately, and advise our office of any serious illness or change in your health.

Prepare and plan. Schedule any time off of work, and any support you will need at home in the days following surgery, including housework, childcare, shopping and driving. Make certain a responsible adult is enlisted and confirmed to drive you to and from surgery, and that one is confirmed available to stay with you around the clock for 24 hours, at least, following surgery.

Pre-operative testing. Make certain to schedule all of the pre-operative testing and clearance you have been given. Refer to the Pre-surgical Lab and Testing Orders form.

Make certain all test results are received by Dr. as required

Relax and enjoy life. Stress and anxiety over life’s daily events, and even your planned surgery can affect you. While some anxiety is common, any serious stress, or distress over the thought of surgery is something you must discuss with our office. We are here to support you and answer all of your questions. We want your decision to be one made with confidence.

BREAST AUGMENTATION with SILICONE IMPLANTS

Patient Name File Opened

File Number

DATE AND INITIAL EACH ACTION Required Issued Completed Reviewed Filed

Request For Information LetterWelcome LetterPost Consultation Letter

Patient Data: Aesthetic YesHIPAA Disclosure YesPatient Health History YesInsurance Assign/ Medicare Assign

Photo Release and Consent YesImaging Disclaimer and Consent

Breast Augmentation with Silicone Implants Pre-op Worksheet YesLab and Testing Orders YesMedical Clearance for Surgery

Informed Consent: Breast Augmentation w/Silicone Implants Yes

Accreditation Definitions and Disclosure YesFee Quote and Policies YesPractice Policy YesAnesthesia Policy and Fees YesSurgery Policy YesSurgical Facility Policy YesAnesthesia Consent YesHIV Consent YesPain Pump Consent

Breast Augmentation with Silicone Implants Pre-op Instructions YesMedications and Avoidance YesBreast Massage Instructions YesIncision/Suture Line Care YesDrainsBreast Augmentation with Silicone Implants Post-op Instructions Yes

Pregnancy Disclosure

Anesthesia worksheet YesOR Worksheet YesOR Record YesRecovery Worksheet Yes

Satisfaction survey Yes

Post 1 Year Follow-up Letter YesPost 2 Year Follow-up Letter YesPost 3 Year Follow-up Letter YesPost 4 Year Follow-up Letter YesPost 5 Year Follow-up Letter YesMRI Follow Up Study 3year post-op MRI Follow Up Study 5 year post-op

Referral Thanks ______________________________________

Pre-Certification RequestReimbursement Request for Information

ESSENTIAL PATIENT FORMS – ALL ONLINE!

SURGICAL CHECK-LISTS, PRE- AND POST-OP PATIENT INSTRUCTIONS, AND MORECreated and fully vetted by the top opinion leaders in aesthetic plastic surgery, Cycle of Care Online Access provides documents essential for an aesthetic surgery practice. Cycle of Care is a web-based compendium of pre and post operative patient instructions, surgical worksheets, surgical tracking forms, patient letters, operating room forms, photo releases, HIPAA disclosures, and other essential documents, covering all major aesthetic and reconstructive procedures. Fully dynamic, these Microsoft Word documents can be downloaded and customized to your practice standards.

FEATURES INCLUDE: • Simplified online access

• Bookmark frequently used files as favorites

• Batch Downloading -- Download multiple files as compressed archives, quick & easy!

• NEW: Laser and light procedural forms

CODE DESCRIPTION PRICECCOA-M18 Cycle of Care - Online Access $99† Annual Subscription (ASAPS/ASPS Member, Candidate, Resident)

CCOA-G18 Cycle of Care - Online Access $299† Annual Subscription (Non-member)

† Annual subscription purchase includes access from January 1, 2018 to December 31, 2018, followed by an annual optional renewal.

To see the full list of documents available, go to cycleofcare.surgery.org and view the options from the pull-down menus in each category. While you are not able to view or download the actual documents, if there is a particular document of which you’d like a sample, please contact Kergan Edwards-Stout at [email protected]



AESTHETIC EDUCATION

AESTHETIC SURGERY JOURNALAesthetic Surgery Journal (ASJ) is a monthly peer-reviewed international journal focusing on scientific developments and clinical techniques in aesthetic surgery. The official publication of the American Society for Aesthetic Plastic Surgery (ASAPS), ASJ is also the official English-language journal of two dozen major international societies of plastic, aesthetic and reconstructive surgery representing South America, Central America, Europe, Asia, and the Middle East. It is also the official journal of the British Association of Aesthetic Plastic Surgeons, the Canadian Society for Aesthetic Plastic Surgery, and The Rhinoplasty Society.

ASJ is indexed with MEDLINE/PubMed, has a current Impact Factor of 2.697, and is ranked 54th out of 196 journals in the overall Surgery category. The Journal publishes articles in the following sections: Facial Surgery, Oculoplastic Surgery, Rhinoplasty, Breast Surgery, Body Contouring, Cosmetic Medicine, Research, Special Topics, My Way, Featured Operative Techniques, Genital Rejuvenation, Editorials, and Letters.

Recently, ASJ began publishing Accepted Manuscripts—the raw, unedited, non-typeset version. Most articles now publish in approximately one week from the time of acceptance. We have also begun designing Visual Abstracts to promote authors' work via social media and offer readers and followers a quick snapshot of the key article takeaways. At bottom right is an example of a recent Visual Abstract.

ASJ has an active social media program including an impressive team of #SoMe ambassadors led by Dr. Grant Stevens. The Journal supports and encourages trainees through its Next Generation Editors program led by Dr. Jason Roostaeian and the Evidence-based Medicine Hub (EBM Hub) led by Drs. Felmont Eaves and Achilles Thoma. Cosmetic Corner, with moderator Chris Surek, DO, is now in its second year and offers an analytical look at ASJ articles with insights from leading expert discussants. Editorial leadership includes Drs. Foad Nahai (Editor in Chief) and Jeffrey Kenkel (Associate Editor) as well as knowledgeable and experienced section editors who peer review submissions.

ASJ is presently ranked #1 among all aesthetic surgery journals and continues its history of excellence and focus on quality since 1996.

The Journal welcomes new

submissions here:

https://mc.manuscriptcentral.com/asjournal

We are proud to stand beside these leading aesthetic surgeons, pictured here during the recent ASJ Annual Retreat in Huntington Beach, California. Their contributions coupled with those of the editorial team have led to many successes for the Journal in recent years.

AESTHETIC EDUCATION

RADAR RESOURCEThe Aesthetic Society’s medical education platform and professional network is now available on via your web browser on all smartphones, tablets, and computers. Or via the app on iPad 2 or newer devices. With the integrated RADAR search tool, you can experience the power of RADAR via customized filters that allow you to sort your search by procedure, author, content type, illustrations, charts, and more, taking you to the exact spot in a publication, time-point in a procedural video, or relevant discussion related to your search. RADAR Resource also offers you the ability to:

• Interact, share ideas, and ask questions within a private social network of your colleagues (now with both open and private discussion capabilities).

• Access fresh content that is added regularly to the RADAR library. Content includes: issues of the Aesthetic Surgery Journal, extensive video content, patient safety resources, practice management webinars, and much more!

• Highlight text, bookmark videos, and add notes to publications with your personal audio, a video, and/or reference links.

• Create your own personal digital library by uploading PDF content on RADAR.

• Use the various annotation features on the platform for your personal content and build detailed binders on your clinical research or personal topics of interest.

• View interactive cases provided by plastic surgeons and industry. These cases illustrate options, rationale for approaches, and best practices via branch logic, multimedia attachments, and reference links.

LOGGING INTO RADARAccess to RADAR is complimentary to Members and Candidates for Membership of The Aesthetic Society (domestic and international), Residents and Fellows enrolled in The Aesthetic Society’s Resident Program, and Aesthetic Surgery Journal subscribers. Users can access RADAR by:

Responsive Web Version – Via your tablet, smartphone, or computer, go to www.radarresource.org and input your login credentials.

iPad App – Via your iPad 2 or newer, search ‘ASAPS’ in the App Store and download the free app

Login with your ASAPS credentials – email [email protected] for credentials if needed or to ask questions.




Working together to advance the science, art, and safe practice of aesthetic plastic surgery and cosmetic medicine through education, research, and innovation while maintaining

the highest standards of ethical conduct among qualified plastic surgeons.

Support ASAPS Industry Partners and consider using their products in your practice.

The Aesthetic Society’s Industry Partnership Program

Founding Alliance Partner: Rosemont Media

Founding Premier Partner: Sientra

Fall 2018 Partner Ad Final.qxp_ASN 8.5x11 Ad 3/1/18 10:36 AM Page 1

Directly Provided By In Collaboration With

Estancia HotelLa Jolla, California

August 24–26, 2018

Alan Matarasso, MD ASPS Co-Chair

W. Grant Stevens, MD ASAPS Co-Chair

This activity has been approved for AMA PRA Category 1 credit™

surgery.org/cosmeticmed2018

THE ARTFUL APPROACH TO

Save the D

ate!

The Business of Launching Your Practice

The ASAPS Gift of Expert Advice

American Society for Aesthetic Plastic Surgery11262 Monarch Street, Garden Grove, CA 92841-1441 • 800.364.2147 • 562.799.2356

www.surgery.org/residents2018

Chair: Gary Tuma, MDCo-Chair: Nolan Karp, MD

December 7–9, 2018SHIELD Center, New York City

Residents’ Symposium

WE ARE AESTHETICS.

ASAPS Residents Symposium 2018.qxp_Flyer-ASN 8.5x11 3/6/18 9:29 AM Page 1

Directly Provided By In Collaboration With

Estancia HotelLa Jolla, California

August 24–26, 2018

Alan Matarasso, MD ASPS Co-Chair

W. Grant Stevens, MD ASAPS Co-Chair

This activity has been approved for AMA PRA Category 1 credit™

surgery.org/cosmeticmed2018

THE ARTFUL APPROACH TO

Save the D

ate!

EXPERIENCEDINSIGHTS

www.surgery.org/breastandbody2018

Breast and BodyContouringThursday, October 18 –Saturday, October 20, 2018

INTERACTION. INVOLVEMENT.

INSPIRATION.

Save the Date!

InterContinental Mark Hopkins

San Francisco, CAThis activity has been approved for

AMA PRA Category one creditTM


WE ARE AESTHETICS WWW.SURGERY.ORG/SHOP Order online at surgery.org or via phone at 800.364.2147 or 562.799.2356www.surgery.org/face2019

Helvetica Neue Light

Helvetica Neue Thin

Helvetica Neue Thin & Light

ASAPS LAS VEGAS 2019FACIAL & RHINOPLASTY

SYMPOSIUM

s Intimate Learning Environments Exceptional EducationsOptional Cadaver Labs

January 31–February 2, 2019The Cosmopolitan of Las Vegas

Las Vegas, NV

Chair: Louis Bucky, MD Vice Chair: Charles Thorne, MD

CME Available

This activity has been approved for AMA PRA Category one creditTM

June 23–July 4, 2019Chair: Melinda Haws, MD

Co-Chair: Joseph Hunstad, MD

THE AESTHETIC CRUISE 2019

®

Italy • Malta • Greece • Montenegro • Croatia • Slovenia

Oceania Cruises—Riviera

w w w . s u r g e r y . o r g / c r u i s e 2 019

Endorsed By

This activity has been approved for AMA PRA Category one creditTM

AestheticCruise2019.qxp_Ad-8.5x11 3/20/18 4:36 PM Page 1

AESTHETIC NEURAL NETWORK See page 9 for more information

AESTHETIC SURGERY JOURNAL (ASJ) See page 17 for more information

ASAPS ADVANTAGE PROGRAM See page 26 for more information

ASAPS EDUCATIONAL SYMPOSIA See page 20-24 for more information

ASAPS CERTIFICATE OF ADVANCED EDUCATION IN COSMETIC SURGERY*CME-CERT One certificate $80CME.CERT.DUP Duplicate certificate-each $65See page 13 for more information

ASAPS MEMBERSHIP CERTIFICATE*M-CERT Certificate $80M.CERT.DUP Additonal certificate $65See page 13 for more information

CERTIFICATE OF SPECIAL RECOGNITION FOR COMMUNITY SERVICE AND VOLUNTEERISM* CSR Certificate of Special Recognition FREESee page 13 for more information

CYCLE OF CARE ONLINE ACCESS ANNUAL SUBSCRIPTION† Patient Instructions, OR Forms, Letters and Disclosures for Plastic SurgeonsCCOA-M18 ASAPS Member, Candidate & Resident $99†CCOA-G18 Non-member $299†See page 16 for more information

ENHANCED PRACTICE PROFILE* WEB-DEV One-time set-up fee $399 WEB-M18 Annual maintenance fee $699See page 3 for more information

MEMBERSHIP PLAQUE*PLQ-1 Large wall plaque $475PLQ-2 Small wall plaque $400See page 12 for more information

PATIENT SAFETY POSTER*www.surgery.org/poster

PERSONALIZED LABELS*S-500 Qty. 500 $105S-1000 Qty. 1000 $160S-2000 Qty. 2000 $220 See page 12 for more information

POLICIES AND PROCEDURES, EMPLOYEE HANDBOOK, AND JOB DESCRIPTIONSPPMOA ASAPS Members; ASAPS Candidates for Membership, ASAPS Residents Program $299PPMOA Non-member Physician $599See page 14 for more information

RADAR RESOURCESee pages 18 for more information

SMART BEAUTY GUIDE FOR AESTHETIC PLASTIC SURGERY AND COSMETIC MEDICINE*

SMART BEAUTY GUIDE: CAMPAIGN AND WEBSITESee page 2 for more information

SMART BEAUTY GUIDE BROCHURESBG-1 Qty. 500 $2495SBG-1 Qty. 1000 $4490See page 4 for more information

SMART BEAUTY GUIDE TO FACIAL REJUVENATION SBG-FR 1 pack $1495SBG-FR 2 packs $2490 (Sold in packs of 500)See page 5 for more information

SMART BEAUTY GUIDE CONSULTATION FOLDERSBG-CF (Sold in packs of 100) $125See page 8 for more information

SMART BEAUTY GUIDE ENHANCED PRACTICE PROFILEWEB-DEV One-time set-up fee $399WEB-M18 Annual maintenance fee $699See page 3 for more information

SMART BEAUTY GUIDE PROCEDURAL BROCHURES*PB-1 Abdominoplasty PB-2 Breast Augmentation PB-3 Breast Lift PB-4 Breast Reduction PB-5 Brow Lift PB-6 Eyelid Surgery PB-7 Facelift PB-8 Liposuction PB-9 Mommy Makeover PB-10 Surgery of the Nose PB-11 Enhancements for Men PB-12 Aesthetic Vaginal Surgery PB-13 Buttocks Enhancement PB-14 Arm & Thigh Lift PB-15 Dramatic Weight LossSOLD IN PACKS OF 50 Qty. 1-5 packs $54 per pack Qty. 6-15 packs $49 per pack Qty. 16+ packs $43 per pack – a 20% savings!See pages 6-7 for more information



THE AESTHETIC SOCIETY

AESTHETIC SOCIETY PRODUCTS AT-A-GLANCE

*EXCLUSIVELY FOR AESTHETIC SOCIETY MEMBERS.

† Annual subscription purchase includes access from January 1, 2018 to December 31, 2018, followed by an annual optional renewal.


SURGEON AS CONSUMER See page 11 for more information

YOU | REALIZED PRACTICE MARKETING BROCHURES YR-1 BodyYR-2 Breast YR-3 Eyes YR-4 Face YR-5 Skin Sold in increments of 50 brochures per title.Minimum total order is 500 brochures. For board certified surgeons only.

ASAPS Member / Candidate Qty. 500-1000 $73 per pack / $1.46 per piece Qty. 1100-1500 $51 per pack / $1.02 per piece Qty. 1600 or more $44 per pack / $0.88 per piece

Non-ASAPS Member Qty. 500-1000 $86 per pack / $1.72 per piece Qty. 1100-1500 $60 per pack / $1.20 per piece Qty. 1600 or more $56 per pack / $1.12 per pieceSee page 15 for more information

The Advantage Provider Program was createdto provide members with pre-negotiated special pricing on products and services, toenhance practice performance. Each ASAPSAdvantage Provider is rigorously vetted,carefully selected and has agreed to upholdour strict ethical standards.

When you purchase a product from an Advantage Provider, you are also helpingThe Aesthetic Society offset costs, whichhelps keep your membership fees as low as possible.

The American Society for Aesthetic Plastic SurgeryShaping the Future of Smart Beauty®

www.surgery.org/emsWE ARE AESTHETICS.

Vizium360/RealPatientRatings® is a survey-basedsystem designed to harvest verified patient reviewsfor your website that patients want to see and searchengines value. This content boosts rankings and

increases traffic and conversions. Your patients can use our ReviewMultiplier™

to post reviews on major consumer sites and enhance your online reputation.

Vizium360/RealPatientRatings offers its patient rating software at a reduced rate forASAPS members. 800.267.1228, extension 106 • www.vizium.com

ASAPS.CLOUD POWERED BY RONAN SOLUTIONS The Aesthetic Society is pleased to announce ASAPS.CLOUD—a new service, brought to you by ANZU®—the creators ofRADAR Resource, and Iron Medical Systems®—a leadingprovider of secure private medical clouds. As the newest

ASAPS Advantage Program provider, ASAPS.CLOUD is the first HITRUST® certified,aesthetic and plastic surgery-specific cloud offering in the world.

For more information, please contact Ronan Solutions (partnership of Anzu & IronMedical Systems) at 602.884.8330, or by email at [email protected].

Are You Making the Most of the ASAPSAdvantage Provider Program?




EDUCATE YOURSELF ALL YEAR LONG

View Scientific Sessions and select Educational Courses from

The Aesthetic Meeting anytime by purchasing Education

on Demand. Watch when you want, on any device you want.

It’s the premier aesthetic education, watchable all year long,

only from The Aesthetic Society!

Learn more at: www.surgery.org/educationondemand

ORDER INFORMATION

____________________________________________________________________________________Physician’s name ASAPS ID#

❑ ASAPS member ❑ ASAPS candidate ❑ ASAPS international candidate ❑ Other

Are you board-certified? ❑ Yes ❑ No

Daytime phone ________________________________ Fax ________________________________

E-mail ____________________________________________________________________

____________________________________________________________________________________Name and title of person placing order (office manager, etc.)

SHIPPING INFORMATION

Name ____________________________________________________________________

Address ____________________________________________________________________ City/State/Zip ____________________________________________________________________

METHOD OF PAYMENT

❑ Check (payable to ASAPS) ❑ Money Order (US Funds) ❑ Visa ❑ MasterCard ❑ American Express

Name of cardholder ____________________________________________________________________

Account number ______________________________________ Expiration date _________________

Authorized signature ______________________________________ Billing zip code _________________

ITEMS ORDERED

Page # Product # Description Quantity Unit Price Total

Coupon Code: _______________



Subtotal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ____________________________

Shipping . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ____________________________

California Residents Add Local Sales Tax (8%). . . . . . . . . . . ____________________________

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ____________________________

By signing below you agree to the conditions stated on this order form. You have reviewed your order and it is correct and can be fulfilled as noted above.

Purchaser’s Signature: ___________________________________________________________________

ORDERING MADE EASYCALL TOLL-FREE 800.364.2147or call the main office number, 562.799.2356, Monday through Friday, 8:00 a.m. to 6:00 p.m. PST. Please have your credit card and catalog handy.

ORDER BY FAXFax your order 24 hours a day to 562.799.1098

ORDER BY MAILMail the ASAPS order form included in this catalog (plus additional forms for customization of products, if applicable) accompanied by a check or money order payable to ASAPS (U.S. funds only) or credit card information to:ASAPS Central Office 11262 Monarch Street Garden Grove, CA 92841

ORDER ONLINEwww.surgery.org/onlinecatalog

REFUND POLICY FOR ASAPS PRODUCTSYour satisfaction is our most important goal. If your order is damaged or incomplete, or if you are dissatisfied in any way, please call the ASAPS toll free number 800.364.2147 for prompt assistance. Products that are customized according to your specifications cannot be returned. Other product returns may be subject to a 10% handling charge. Returns must be made within 30 days of receipt.

RUSH ORDERSASAPS will accommodate rush orders whenever possible. For overnight mail, additional charges will be incurred. The availability of rush service on customized products cannot be guaranteed.

SHIPPINGShipping and handling charges will be based upon prevailing UPS rates online.

GENERAL ORDER FORM

Allow 3-4 weeks for delivery. Most customized products require 6-8 weeks, following your approval. The Aesthetic Society staff will contact you should additional information, including personalization, be needed to fulfill your order. Prices subject to change.

GENERAL ORDER FORM

PRODUCT CUSTOMIZATION FORM

Certain Aesthetic Society products offer customization options. Please complete and submit this page with the General Order Form, for Personalized Labels and Membership Plaques. An Aesthetic Society staff member will contact the customer for customization for other items, including the Smart Beauty Guide brochure, Slide Presentations, and Practice Marketing brochures.

PERSONALIZED LABELS

Format A Format B

FORMAT LABEL COLOR & SIZE QUANTITY PRICE

❑ Format A: Small ASAPS Logo, centered text. Maximum 44 characters per line.

❑ Format B: Large ASAPS Logo, left-justified text. Maximum 31 characters per line.

❑ Clear (transparent) – 1 1/2” x 3” (S - Clear)

❑ White (gloss) – 1 1/2” x 3” (S - White)

❑ Silver Foil – 1 1/2” x 2 3/4” (S - Silver)

❑ Gold Foil – 1 1/2” x 2 3/4” (S - Gold)

❑ 500

❑ 1000

❑ 2000

$105 (.21 each)

$160 (.16 each)

$220 (.11 each)

Indicate Imprint Information:Maximum of 6 lines per label. If multiple plastic surgeons are listed on your imprint, those who are Society members will be noted with an asterisk. Please include that notation on the imprint information.

1 __________________________________________________

2 __________________________________________________

3 __________________________________________________

4 __________________________________________________

5 __________________________________________________

6 __________________________________________________

ASAPS MEMBERSHIP PLAQUE

Name(s) will be engraved in capital letters, unless you indicate otherwise. A maximum of two names can be engraved on the large plaque, and only one name on the small plaque.

SIZE PRICE

❑ PLQ-1: Large Wall Plaque. 12” x 14” $475

❑ PLQ-2: Small Wall Plaque. 5” x 7” $400

Name(s) to appear on plaque:

______________________________________ , M.D.

______________________________________ , M.D.




CENTRAL OFFICE11262 Monarch Street Garden Grove, CA 92841

P 562.799.2356 800.364.2147F [email protected]

COMMUNICATIONS OFFICE36 West 44th Street Suite 1205 New York, NY 10036

P 562.799.2356 800.364.2147F [email protected]

FUTURE ANNUAL MEETINGS

New Orleans Convention Center May 16–21, 2019 New Orleans, LA

Mandalay Bay Hotel & Resort April 23–28, 2020 Las Vegas, NV

Boston Convention and Exhibition Center April 29–May 3, 2021 Boston, MA




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SOCIETY WEBSITES

MEMBER SITE www.surgery.org

CONSUMER SITE www.smartbeautyguide.com

ASERF SITE www.aserf.org

SKIN CARE SITE www.spsscs.org

www.surgery.org/meeting2019www.surgery.org/meeting2019

May 16–21, 2019 New Orleans Convention CenterTHE AESTHETIC MEETING 2019

Experience the Global Gathering of

Aesthetic Innovators and Experts