Date: March 28, 2011 To COURSENO -525 Course Title: Integrated Marketing Communication TERM PAPER ON “ANALYZINGOFANADVERTISEMENT INTERMSOFMESSAGE , MEDIA, ANDTARGETCUSTOMER” Submitted To Saidul Haque Khan Professor, Departme nt of Marketing. University of Dhaka, Submitted By Fahim Hasan Sirajee Id No. 40713023 EMBA, 13th Batch Department of Marketing University of Dhaka March 28, 2010 University of Dhaka
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5/16/2018 The Advertisement of Banglalion-V.3 - slidepdf.com
Subject: Term paper submission on “Analyzing of an advertisementin terms of message, media, and target customer”
Dear Sir,
With reference to your instructions, I hereby submit the term paper on “Analyzing of an
advertisement in terms of message, media, and target customer”. I express my gratitude for
giving me the opportunity to conduct the study on the above-mentioned topic.
Firstly, I have gone through the theory of Integrated Marketing Communication through class
lecture, text book and website to prepare the paper. Thank you very much as lecture wassufficient enough to get a clear views overall the task. I tried my level best to make the study
objective one so that it can serve your intended purpose. Your humble consideration on some of
my limitations in writing this paper will help me a lot.
Your acceptance of this report will make my effort fruitful.
Sincerely Yours,
___________________
Fahim Hasan Sirajee
(ID # 40713023)
About BanglaLion
5/16/2018 The Advertisement of Banglalion-V.3 - slidepdf.com
Banglalion Communications Ltd is the leading BWA operators in Bangladesh having
nationwide license in 2.5 GHz band. Banglalion is committed to build a connected
Bangladesh through wireless telecom solutions and create a new impact on our business,
society, economy, lifestyle and people. Banglalion WiMAX brings the latest technology
which enables people to enjoy high speed connectivity which is mobile and wireless. We are
passionate about our products, services and customers. Banglalion is also committed todevelop new services, products and facilities to meet the requirements.
Uses of WiMAX
• Providing a wireless alternative to cable and DSL for broadband access.
• Providing data and telecommunications services.
• Providing portable connectivity.
Upcoming Services of Banglalion
• High-speed Internet service.
• Mobile IP Telephony.
• Live IP TV.
• E-Learning.
• Video Conferencing.
• ATM Connectivity
THE ADVERTISEMENT: STORY
Everything is on the path of Banglalion wimax get converted to modern in the pace of modern
technology. A Ray of Banglalion wimax is flowing throughout the whole country. While moving
it, it replaces the ancient cow pulled plough by modern tractor in agricultural sector, it replaces
bicycle by motor cycle in transport sector.
The Advertisement
Ray of
Banglalion
Before use After use
• IP PABX.
• Online Radio.
• Audio-Video Streaming.
• Tele Medicine.
• MAN for Corporate offices having
presence in different locations.
• Online Gaming Service etc.
Before use After use
5/16/2018 The Advertisement of Banglalion-V.3 - slidepdf.com