The ABCs of Inbound Marketing

The ABCs of Inbound Marketing."

#Inbound101!

2 Experts, 2 Opinions: !

Aaron Ross Author of Predictable

Revenue @motoceo

Mark Roberge VP Sales & Services at

HubSpot @markroberge

#Inbound101!

Housekeeping notes:!!!1. The recording and slides will be available shortly after the webinar!!2. Interact with us Twitter: #Inbound101

Who This Is For:!!!1. Anyone who is doing “inbound” marketing, but not getting results!!2. Newbies

View the full webinar here:!!!

#Inbound101!

WHAT IS INBOUND MARKETING?

The Marketing Playbook is BROKEN!

#Inbound101!

. . The Marketing Playbook is BROKEN!

#Inbound101!

#Inbound101!

#Inbound101!

Inbound Marketing Methodology!

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Opinion 1:"Aaron Ross!

#Inbound101!

!Just do something -

it’s okay !to start small! !

#Inbound101!

A proven, SIMPLE way to ensure you:!

!1.  Clarify your messaging!2.  Build your audience!3.  Generate leads & revenue!4.  Create reusable content!

#Inbound101!

STEP 1: PICK A DATE!

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…And Host a Live Event! !

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Why Live Events?!

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SET YOUR EVENT GOALS  

•  Branding!•  Lead Generation!•  Customers!

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#Inbound101!

STEP 2:  TELL PEOPLE ABOUT!

YOUR EVENT!

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Create Your Event Page!

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Choose Promotional Channels

#Inbound101!#inbound101  

It Doesn’t Matter How – Just Tell People  

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STEP 3: HOLD THE EVENT !

(NO EXCUSES)!

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Don’t Chicken Out!

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Tell Your Audience What to Do Next!

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Remember, You Will:!

!1.  Clarify your messaging!2.  Build your audience!3.  Generate leads & revenue!4.  Create reusable content!

#Inbound101!

Opinion 2:"Mark Roberge!

#Inbound101!

Create a Content Machine !

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GET THE MOST OUT OF YOUR CONTENT!

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Create Your Content Engine !

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Create Your Content Calendar!

1!

Ebook w/ LP / Month!

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4!

Blog Posts / Month!

1!

Ebook w/ LP / Month!

Create Your Content Calendar"

#Inbound101!

4!

Blog Posts / Month!

FB Posts / Month!

8!

1!

Ebook w/ LP / Month!

Create Your Content Calendar"

#Inbound101!

4

Blog Posts / Month  

FB Posts / Month  

8

Tweets / month  

16

1

Ebook w/ LP / Month

Create Your Content Calendar"

#Inbound101!

Example 1:Repurpose webinar content into blog posts and tweets.!

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Example 2:Repurpose survey results into blog posts and tweets.!

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PART 3: DO IT AGAIN…BUT

BETTER!

#Inbound101!#Inbound101!

Learn From Your Results!

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Find Out What Hit the Mark And What May Have Fallen Short!

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#Inbound101!

Where Are Your Leads Coming From?!

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TIPS & TRICKS!

#Inbound101!#Inbound101!

Don’t Plan. Do.!

#Inbound101!

It’s Your Event !You Can Change it if You Want to !

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Answer FAQs for Easy to Write Content!

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www.PredictableRevenue.com/inbound"

JOIN  US  AUGUST  19-­‐22,  2013  FOR  THE  LARGEST  GATHERING  OF  INBOUND  MARKETERS                  WWW.INBOUND.COM    

JOIN US AUGUST 19-22, 2013 FOR THE LARGEST GATHERING OF INBOUND MARKETERS!

THANK    YOU!  

Q+A