The AAT Project Executive Summary_biz_su

AAT PROJECT

DISCOVERINGBRILLIANCE

WHAT IF ? The answers to some of the world’s greatest problems rested in the mind of a teenager…

But the teen didn't have the funds or expertise to make them a reality.

• We are an Online Competition

• We are a full service Management and Marketing Company

• We will facilitate the needs of the best and brightest teens, whose discoveries will change the world.

What Is The AAT Project?

The AAT Project™ (America’s Amazing Teens™) is a powerful Management and Marketing Company that will Identify, Mentor and Manage exceptional teens whose ideas will change the world. We are a collaboration of the worlds of academia, science, finance, business, and media. We support exceptional young scientists, researchers, developers and inventors by providing a platform (An Online Competition) to share their ideas with the world. Our Mission is to promote technological and scientific innovation, and change the cultural aspect of what science and math looks like by setting a new higher standard for teen role models. Targeting Insight: There are more than 30 million teens in the U.S. Nearly three out of four (72 percent) believe technological inventions or innovations can solve some of our most pressing issues within the next decade, including global warming, energy conservation, fossil fuel depletion, diagnosing, treating, and curing diseases, just to name a few. Nearly two-thirds of teens (64 percent) are confident they could invent some of these solutions.* Our competition is designed for teens 12 ½ -19.

Contact: Nan Fisher New York, NY Tel. 212.759.3032 *sciencedaily.com

Management Team • NAN FISHER – Founder and Managing Partner, Nan has had great success as an Entrepreneur,

Veteran Television Producer and Talent Manager.

• TERRY MCCARTHY - Principal and Managing Director of The AAT Project Holding Company. Adjunct Professor for New York University's Graduate Business School in the Integrated Marketing and Human Resources Management disciplines. Previously, a Principal in HubHuman Event Marketing social media SaaS firm.

• GEOFF SCHNEIDER - Venture Capitalist, Geoff has over 20 years of operating and investing experience with online media, marketing software and Internet service companies, and founded Cava Capital.

• RON BALZAN – Seasoned strategy, finance and business development executive. Ron was has spent over 20 years working at American Express, American International Group and in private equity.

• DAVID L. CONCANNON – Lead Counsel for The AAT Project™, David is a Partner at Orrick, Herrington & Sutcliffe in the firm’s global Emerging Companies Group.

• JAMES HUERTA – Strategist, Jim’s strength is in Intellectual Property, Entertainment, Strategic Business Consulting and Market Research.

• VAMSI SISTLA – Technologist and Mentor, currently, Vamsi serves as CTO for OfferBoard and Technical Advisor to early stage startups..

• ERIN HERSEY – Erin works with Fortune 500s for the global innovation consulting firm ?What If !. She was COO at e-commerce agency Avenue Code, and launched the M.F.A. program in Design for Social Innovation at the School of Visual Arts.

The Business Opportunity ROI will come from several different revenue streams, including: ● Marketing and Advertising

- Advertising Revenue generated from teen data - Programmatic Advertising - Ad Rev on the website - Monthly Sponsor Challenge

● Management - Percentage of the teen’s Total Earnings - Corporate Sponsorships

● National TV Special (Produced by Emmy Award-Winning Ferro Productions)

● Documentary (Directed by Academy Award-Winning Documentary Filmmaker Ross Kauffman)

● Branded Content ● International expansion

Advertising Revenue Every Applicant is Valuable

The AAT Project Competition

MANAGEMENT COMPANY

Finalists Winners

Eligible Entrants

All other Applicants

Sponsorship

Product Development

Advertising Marketing

Surveys

Advertising Revenue generated from teen data. Implement Programmatic Advertising to improve ROI as well as our CPMs.

The Company

We are a Management and Marketing vehicle that drives the enterprise value by owning a piece of the teens’ total earnings in return for exposure, mentorship and shared services that our company provides. The AAT Project™ has built a network of professionals that will help our teens transform their ideas into profitable enterprises, and market their vision to a wide audience. Our strong Advisory Board consists of Educators, Scholars, Industry Leaders and Innovators from top universities and corporations in America to assure the success of this project.

Management, Mentorship & Marketing

● To create a powerful movement that will Mentor and Manage the best and brightest teens in America.

● Our Management and Marketing Company will provide each teen with a Manager and a Mentor, to guide the teen’s career from project inception to market place and beyond.

● To align the teens with the most prestigious universities and business opportunities in America.

The Process Teen

Mentor (s)

Manager

Other Opportunities Universities Corporations

Market

Research Programs

Our Management and Marketing Company will

manage the teen’s career from project inception to market

place and beyond, by providing each teen with a

Manager and Mentor.

Teen Protection • To provide a secure private portal for the vetting and judging process.

• All Judges and Vetters working on the competition are required to sign an NDA prior to viewing the teens projects.

• We will apply for and purchase a provisional patent for all the teens projects that make it through the vetting process. This will be done prior to being placed on to the public competition site.

• The IP practice at The AAT Project's global law firm will have a significant oversight role for preserving, protecting and proliferating the IP of each engaged teen.

Ambassadors in our Management Company • Stacey Ferreira

20 Billion Under 20 community, book St. Martin’s Press 2015. We’re creating a series based on 2BU20, for television.

• Katherine Bomkamp Assist selling or licensing Katherine’s device known as Pain Free Socket, that alleviates phantom pain for amputees. We’re also exploring possibility of a book deal.

• Param Jaggi We are helping with potential financing, and guiding the direction of his company, Ecoviate.

• Ciara Judge We are providing mentorship and management to further the development of Ciara’s “Natural bacteria combatting world hunger,” the Grand Prize winner from Google Science Fair 2014.

• Raja Selvakumar All current and future projects

• Grace Young Further develop and sell Grace’s handbag designed from materials she gathered from the sea

• We are blazing a new trail by representing young, brilliant minds. We have taken a proven Management Model from the world of entertainment and sports, and implemented it to the under served world of brilliant young millennial’s.

• We are the First! None of our competitors provide any support to these brilliant teenagers after they have won their competition. We are the First to Manage, Mentor and Market them through the process to success.

• Currently we have thousands of teens on our waiting list wanting to enter the competition, many with brilliant ideas that upon vetting will be invited into our Management Company.

Facts

Meet a few The AAT Project

AMBASSADORS

EASTON LACHAPELLE A finalist of Intel Science Fair. At 14 Easton built a 3D printed brain-powered prosthetic arm, operated by his mind. At 17 he owns a company called, “Unlimited Tomorrow.” His goal is to open the door for paralyzed people to get back to normal everyday life again. The company is working on incorporating advanced technology for the Exo-skeleton suit.

GRACE YOUNG Studied Mechanical & Ocean Engineering at MIT, with a focus on marine

robotics and exploration. Grace spent this June living underwater as an aquanaut on Mission 31. Currently, she is a candidate for Ph.D. in Offshore

Geotechnical Engineering at Oxford University.

JACK ANDRAKA Created an innovative early detection test for pancreatic cancer. Jack received the 2012 Gordon E. Moore Award, the grand prize of Intel ISEF.

JACOB BARNETT Jacob is a 16 year old theoretical physicist studying loop quantum gravity and

quantum foundations. He boasts an IQ of 170 which is higher than that of Albert Einstein.

JONNY COHEN When only 12, Jonny figured there must be a way to make school buses more aerodynamic. He spent five years building prototypes with help of faculty at Northwestern University. Currently at 19, Jonny is working on perfecting an airfoil called the Greenshield to mount on top of school buses. The new version costs $30 and improves gas mileage by 15%.

KATHERINE BOMKAMP Katherine developed the Pain Free Socket, a prosthetic device that alleviates

phantom pain for amputees. She was an Intel International Science and Engineering Fair Finalist in 2009 and 2010.

MONIQUE COLEMAN Besides being a star in the movie High School Musical, Monique was named the first ever UN Youth Champion for the International Year of Youth. She went on a 24 country tour to raise awareness of challenges facing our youth.

OMAR ABUDAYYEH Omar is an MD/PhD candidate at Harvard Medical School. He graduated

in 2012 with a degree in mechanical engineering from MIT as a Henry Ford II Scholar and a Barry M. Goldwater Scholar.

RARAM JAGGI An Intel Science Fair Finalist. At 17 Param designed a device called "Algae Mobile" to reduce tailpipe emissions. He now is the Chief Environmental Officer of EcoViate. EcoViate is a green-tech start up that focuses on inexpensive, efficient, and disposable green products.

RAJA SELVAKUMAR Raja was a finalist at the 2013 Intel Science Talent Search for his project,

based on the icrobial fuel cell, the GMFC generates electricity using gastrobacteria, to be used to power capsular nanobots. Raja is now an

undergraduate at MIT.

STACEY FERREIRA Stacey created MySocialCloud.com, a secure site to manage logins and passwords. Richard Branson, Billionaire Entrepreneur, invested $1 million to bring it to life. She is now working on her new project 2 Billion Under 20, and has a book deal with St. Martin’s Press 2015, and a television series in development.

JOHN DUCAS 16 year old investor, programmer, political analyst & technology entrepreneur. John opened a virtual trading account at 9, moved to real capital investment at

13, and had created a financial firm specializing in financial research by 15. ANN MAKOSINSKI - Global Youth Ambassador Ann, 16 years old from Canada, invented a flashlight that is powered by human heat. She went on to win her age category at Google Science Fair 2013 and was a finalist at Intel ISEF 2014.

EDEL BROWNE - Global Youth Ambassador 17 years old, Edel is studying for a Bsc in Biotechnology, at the National

University of Ireland Galway. She won the Best Individual Award (2nd place overall) at the BT Young Scientist and Technology Exhibition in January 2013.

CIARA JUDGE - Global Youth Ambassador Ciara from Ireland just won the Grand Prize at Google Science Fair 2014. She also won the BT Young Scientist in 2013 with her teammates Émer Hickey and Sophie Healy-Thow, with their project titled, "A Statistical Investigation of the Effects of Diazotroph Bacteria on Plant Germination."

Bringing Awareness Through

ENTERTAINMENT

DOCUMENTARY & ROCK CONCERT

ROSS KAUFFMAN

Academy Award-Winning

Documentary Filmmaker of Born

Into Brothels.

Ross will produce and direct

a full-length documentary

featuring our 12 finalists,

the best and brightest teens in

America.

It will honor and celebrate the

accomplishments of our finalists.

The winner will be announced, and all 12 finalists will celebrate with America's top musical artists and

celebrities.

Emmy Award-Winning Ferro Productions who produces the NFL, Super Bowl and big Rock Concerts, will produce a Nationally Televised Rock Concert Special.

Meet Our Amazing

ADVISORY BOARD

The AAT Project Advisory Board - Educators

ADAM P. WAX Professor, Director, Biomedical Engineering, Duke University

ALAN WOLF Professor and Chair of Physics: Acting Dean,Cooper Union

AMITABH LATH Professor of Physics and Astronomy, Rutgers University

AMY CHENG VOLLMER Department Chair and Professor of Biology, Swarthmore College

ANDREA NEWMARK Professor and Chair of Chemistry, Cooper Union

ANUPAM K GARG Professor of Physics & Astronomy; Fellow of the American Physical Society, Northwestern University

ARMIN D. KAISER Professor of Biochemistry and of Developmental Biology, Stanford

AVI SILBERSCHATZ Professor of Computer Science, Yale

BARRETT CALDWELL Fellow of the Human Factors and Ergonomics Society, Purdue University Faculty Scholar, and Director of the NASA Indiana Space Grant Consortium (a STEM education and workforce development program out of the NASA Office of Education)., Purdue University, NASA

BARRY SIMON IBM Professor of Mathematics and Theoretical Physics, Caltech

BENJAMIN C. PIERCE, PH.D. Professor of Computer Science, UPenn

BERNARD CHAZELLE Eugene Higgins Professor of Computer Science, Princeton

BEVIL R. CONWAY Knafel Assistant Professor of Natural Science and Neuroscience, Wellesley College, Harvard Medical School

BRYNA KRA Professor of Mathematics and Chair. Fellow of the American Mathematical Society, Northwestern

CHRISTOPH ROSE-PETRUCK Professor of Chemistry, Brown University

CONSTANTINE YAPIJAKIS Professor of Civil Engineering, Director of the Environmental Research Lab, Cooper Union

CRAIG S. LEVIN Professor Departments of Radiology, Physics, Electrical Engineering and Bioengineering, Dir. of Molecular Imaging Instrumentation Laboratory, Stanford

DAN ABRAMOVICH Professor of Mathematics, American Mathematical Society affiliate, Brown University

DANIEL ROCKMORE Chair of the Department of Mathematics, Dartmouth

DAVID COX Professor, Mathematics Dept., Fellow of the American Mathematical Society, Amherst College

DAVID EAGLEMAN Neuroscientist and Director of both The Laboratory for Perception and Medicine and the Initiative on Neuroscience and Law at the Baylor College of Medicine , Baylor College of Medicine

DAVID I. AUGUST Professor of Computer Science, Princeton

DAVID M. BLEI Associate Professor of Computer Science. Original developer of Latent Dirichlet Allocation, Princeton

DAVID M. CHENOWETH Assistant Professor of Chemistry. Department of Chemistry, UPenn

DAVID R. YARKONY D. Mead Johnson Professor of Chemistry, Johns Hopkins University

EDWARD FRENKEL Professor of Mathematics (representation theory, algebraic geometry, and mathematical physics, UC Berkeley

ELIZABETH A. HADLY Paul S. & Billie Achilles Chair of Environmental Biology Senior Fellow, Woods Institute for the Environment, Stanford

ELIZABETH DELONG Professor of Biostatistics and Bioinformatics, Duke University School of Medicine

The AAT Project Advisory Board - Educators

ENRIQUE GALVEZ Professor of Physics and Astronomy, Dir. of the Division of Natural Science & Mathematics, Colgate University

EUGENIA ( JEANIE) LIAKARIS Dir. of Career Development, NYU Wasserman Center @SCPS

EZRA MILLER Professor of Mathematics, Duke

GARY WESSEL Professor of Biology, Fellow of the American Association for the Advancement of Science, Brown University

GEORGE DJORGOVSKI Professor of Astronomy, Co-Director of the Center for Advanced Computing Research, Dir. of the Meta-Institute for Computational Astrophysics, Cal Tech

GIL REFAEL Professor of Theoretical Physics, Physics EO Condensed Matter Theory, Caltech

HAZEL SIVE Professor of Biology and Whitehead Institute for Biomedical Research, MIT

HELEN LAM Assistant Dir. of Research at the UCCCC Office of Community Engagement and Cancer Disparities, University of Chicago

HIROSI OOGURI Professor of Theoretical Physics and Mathematics & Deputy Chair of Division of Physics, Mathematics and Astronomy, Cal Tech

HONGJIE DAI Department of Chemistry, Stanford

HOPI E. HOEKSTRA Principal Investigator of Hoekstra Lab, Professor of Molecular and Cellular Biology, Harvard

IVAN DMOCHOWSKI, PH.D. Department of Chemistry, UPenn

JAMES CANARY Professor of Chemistry, NYU

JARED R. LEADBETTER Professor of Environmental Microbiology, Caltech

The AAT Project Advisory Board - Educators

JENNIFER CURTIS Associate Professor, School of Physics, Georgia Institute of Technology

JIM CHUNG Executive Director, Entrepreneurship and Technology Transfer, The George Washington University

JOHN A. MAROHN Professor, Department of Chemistry and Chemical Biology Member, Field of Materials Science and Engineering., Cornell

JOHN DOYLE John G Braun Professor of Control and Dynamical Systems, Electrical Engineering, and Bioengineering, Cal Tech

JOHN O. DABIRI Professor of Engineering and Applied Science, Dir. of Center for Bioinspired Wind Energy, Cal Tech

JONAH BERGER James G. Campbell Assistant Professor of Marketing at the Wharton School of UPenn, Author of "Contagious," UPenn

JONATHAN BLOCK Professor of Mathematics. Chair of Graduate Group, UPenn

JOSEPH Y. HALPERN Computer Science Department, Cornell

JUSTIN DU BOIS, PH.D Associate Professor of Chemistry, Stanford

KAREN KIM Professor of Medicine in Gastroenterology, Hepatology and Nutrition, University of Chicago

KATHARINE "KIT" NEEDHAM Entrepreneur in Residence, Project Olympus, Carnegie Mellon

LAI-SHENG WANG Professor of Experimental Physical Chemistry, Brown University

LISA CARBONE Associate Professor of Mathematics, Rutgers University

LYNNE HILLENBRAND Professor of Astronomy, Cal Tech

The AAT Project Advisory Board - Educators

MALCOLM J. AVISON Professor, Departments of Radiology & Radiological Sciences, Vanderbilt University Institute of Imaging Science

MARIA-LUISA ALEGRE Section of Rheumatology, Professor of Medicine, University of Chicago

MARIANO GARCIA-BLANCO, M.D, PH.D. Charles D. Watts Professor Director, Center for RNA Biology, Duke

MARISA C. KOZLOWSKI Professor of Chemisty, Secretary-Treasurer of American Chemical Society Division of Organic Chemistry, UPenn

MAURIZIO PORFIRI Associate Professor, Department of Mechanical and Aerospace Engineering., NYU Poly

MEGAN EVERETT Program Officer of the Veterans Program for the Robert R. McCormick Foundation, former Assistant Director at Northwestern’s Farley Center for Entrepreneurship and Innovation in the McCormick School of Engineering.

MICHAEL A. MARASCO Professor of Industrial Engineering and Management Sciences, Northwestern

MICHAEL PLATT Professor: Director, Duke Institute for Brain Science, Center for Cognitive Neuroscience, Duke

MICHEL M. MAHARBIZ Associate Professor with the Department of Electrical Engineering and Computer Science, UC Berkeley

MIHAELA GLAMOCLIJA Assistant Professor Dept. of Earth & Environmental Sciences, Rutgers University

MITCHELL LIPTON Dean of Admissions and Records and Registrar, Cooper Union

MORTEZA GHARIB Vice Provost for Research, Hans W. Liepmann Professor of Aeronautics and Bio-Inspired Engineering, Cal Tech

The AAT Project Advisory Board - Educators

NEKTARIA TRYFONA Adjunct Professor, Distance Education Program Coordinator, Department of Geography and Geoinformation Science (GGS)", George Mason University

ODEST CHADWICKE JENKINS Associate Professor of Computer Science, Brown University

PATRICIA CAHN Hans Rademacher Instructor of Mathematics (geometric and low-dimensional topology), UPenn

RACHEL MEYER NSF Plant Genome Research Program Postdoctoral Fellow, NYU

RAFE MAZZEO Professor of Math, Co-Founder of Stanford University Math Camp, Faculty Dir. of SPCS (Stanford Pre-Collegiate Studies), Stanford

REBECCA GOLDIN Professor and Graduate Director, Mathematical Sciences, Director of Research, STATS, George Mason University

ROBERT M. HAZEN Professor of Earth Science; research scientist at the Carnegie Institution of Washington's Geophysical Laboratory Senior Staff Scientist, Geophysical Laboratory Executive Director, Deep Carbon Observatory, Carnegie Institution of Washington, George Mason University

ROBERT MONTGOMERY Professor of Surgery, Chief Division of Transplantation, Director of the Johns Hopkins Comprehensive Transplant Center,

ROBERT Q. TOPPER Professor of Chemistry, Cooper Union

ROBERT REENAN Professor of Cell Biology and Biochemistry, Brown University

ROCHELLE SCHWARTZ-BLOOM, PH.D. Professor of Pharmacology & Cancer Biology, Director, Duke Center for Science Education Duke University Medical Center, Duke

RON DONAGI Professor of Mathematics (Mathematical Physics: Algebraic Geometry and String Theory), UPenn

The AAT Project Advisory Board - Educators

SAMUEL K. SIA Associate Professor of Biomedical Engineering, 2010 NASA Launch Innovator, Columbia

SANJEEVI KRISHNAN Postdoctoral Researcher in Mathematics Department, University of Pennsylvania

SCOTT J. MILLER Irenee du Pont Professor and Chair of Chemistry, Yale

SETH BORDENSTEIN Associate Professor of Departments of Biological Sciences & Pathology, Microbiology, and Immunology, Vanderbilt University

SHELDON GOLDSTEIN Professor of Mathematics, Physics, and Philosophy, Rutgers University

SONG LI Professor, Department of Bioengineering, UC Berkeley

STEVEN J. SIBENER Carl William Eisendrath Distinguished Service Professor, The James Franck Institute, The University of Chicago

STEVEN MEDNICK Associate Professor of Clinical Entrepreneurship at USC Marshall School of Business, USC

SUNIL GUPTA Edward W. Carter Professor of Business Administration, Head of the Marketing Department, Harvard Business School

TAMAR SCHLICK Professor of Chemistry, Mathematics and Computer Science, NYU

TANZEEM CHOUDHURY Associate Professor in Information Science, Pop Tech Science and Public Leadership Fellow, Cornell University

TERRY MCCARTHY Adjunct Professor for New York University’s Graduate Business School in the Integrated Marketing and Human Resources Management disciplines, NYU

THOMAS H. CORMEN Professor of Computer Science; Chair of Department of Computer Science, Mathematics and Social Sciences, Dartmouth College

The AAT Project Advisory Board - Educators

VIKRAM KAPILA Professor of Mechanical and Aerospace Engineering, NYU Poly

YANNIS YORTSOS Dean, Viterbi School of Engineering, USC

YIMON AYE Principal Investigator at Aye Lab, Assistant Professor of Chemistry and Chemical Biology, Cornell University

ZYGMUNT HAAS Professor at School of Electrical Engineering, Dir. of Wireless Networks Laboratory, Cornell University

The AAT Project Advisory Board

ANDREW ACKERMAN Managing Director at DreamIt Ventures, Contributing Writer at AlleyWatch, Angel Investor, Mentor, Writer, Advisory Board Member at VolunteerSpot, Inc.

BARRY KOLEVZON Managing Partner at The Nessa Group, LLC. Executive Director at New York Private Equity Forums

BETHANY WATSON Co-Host of the nationally-syndicated "Elvis Duran and the Morning Show" BILL DORFMAN, DDS Co-developer of Nite-White, Day White, Zoom!, and Breath Rx. Co-founder of

the LEAP Foundation. CAROL ALT Author, Entrepreneur, Talk Show Host, Supermodel CHARLIE MATTHAU Director, Writer, and Producer DENYCE GRAVES World-renowned Mezzo-Soprano ELAINE METAXAS MTV Vice President Production and Development ELIZABETH YALE Producer & UNICEF's Next Generation Board Member FRANIE STONE Event Producer, Entrepreneur FRANK PELLEGRINO Restaurateur, Entrepreneur GEOFF SCHNEIDER Managing Director/Founder, CAVA Capital

GIL BEYDA Founder and Managing Partner at Genacast Ventures

JAMES HUERTA Seasoned executive, focus in Intellectual Property, Entertainment, Strategic Business Consulting and Market Research.

JANE POYNTER Biosphere 2 crewmember, CEO of Paragon Space Development Corp, which was picked by NASA to test technology as one of four companies in the country to participate in NASA’s Flight Opportunities Program.

JOHN KYEES Former CFO of Urban Outfitters, Currently sits on the board of Vera Bradley Inc., Destination XL Group Inc., Hot Topic Inc., Rackwise Inc., Arhaus Furniture

JOSHUA B. SIEGEL General Partner and Co-Chairman of Georgetown Angels

LESLIE SCHUSTER TV Literary and Director Agent United Talent Agency

MARCIA NELSON A seasoned business developer, specializing in family offices, tax, trusts and estates and alternative investment professionals. MBA in Finance & Tax from Fordham University. She serves on the NY Advisory Council of Women in the Boardroom.

PETER SHANKMAN CEO, Entrepreneur, Founder of HARO

RONALD BALZAN Seasoned strategy, finance and business development executive in mature and emerging markets in private equity and consumer financial services (American Express, AIG)Founder and Managing partner at Genacast Ventures

ROSS KAUFFMAN Academy Award-Winning Documentary Filmmaker, owner and president of Red Light Films

SCOTT HART President at Scott Hart Entertainment SIMONE BERNSTEIN Co-Founder and President of VolunTEEN Nation STEWIE STONE Esteemed Comedian, Event Producer, Entrepreneur TERRY WRONG Executive Producer of Special Series at ABC News

The AAT Project Advisory Board

IT’S TIME.

It’s time to show America that teens are the future.

The AAT Project brings innovation and entrepreneurship

together in a way no one has ever done.

With your help, together, we can change the world!

Click Here to view our

Website: www.theaatproject.com

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