The AARRRT of Product Metrics

the aarrrt of product metrics

KPIs for the Pirate Product Manager

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The AARRRT of a great product.

Data is a great way to measure and test the effectiveness of your work, but most of us feel like we don’t have time or even know where to start when collecting and comparing data.

We’ve developed a helpful guide that will take you through many of the most popular KPIs for product development, business, and customer success. 20

NOTION KPIs for the Pirate Product Manager

Actionable: create a goal for the KPI

Measurable: Choose KPIs that are specific and can easily be tracked and recorded

Comparable: Knowing how your KPIs interrelate can help you discover how moving one lever can affect other outcomes

Valid: Indicators aren’t useful unless they are based on good data and correct assumptions.

The recipe for great KPIs.


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User-focused: KPIs work best when you understand the improving them directly impacts the success of your customer

Owned: Someone needs to be accountable for each KPI

Shared: KPIs are most effective when the entire organization understands what issues need to be addressed.



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Lagging indicators track output. Easy to measure but hard to influence.

Leading indicators tend to be predictive and can change quickly.



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Every decision-maker and stakeholder in your business should be able to see

KPIs in a dashboard that shows where you are meeting goals, where you are off-target,

and what factors correlate.

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acquisition

Acquisition metrics help you understand which sources or channels are the most

useful for driving customer growth.


Conversion from Lead Source


For the complete guide, visit http://usenotion.com/aarrrt/

Customer Acquisition Cost



activationActivation metrics help you understand what your customers are actually doing,

giving you insight into where your product is most useful and where it’s superfluous.




Average Session per User

Weekly Active Users



retention

Retention metrics will help you understand how to reduce churn, one of the most

important aspects of a SaaS company.


Customer Churn



Revenue Churn



referralIf you have sharing or referral features in

your app, understanding who is activating referrals and to whom is critical to

understanding your growth


Net Promoter Score



Referrals via Social Media



revenue

Revenue metrics can help you plan product development, saving you from building

features customers won’t pay for.


Average Revenue Per User



Customer Lifetime Value



team

Team statistics can help drive quality, efficiency, and accountability during

product development.


Backlog Burn Rate



Defect Removal Efficiency



The map to real treasure.Remember, no one metric can tell you everything, so look at

your KPIs in relation to each other.

We built Notion to give you a clear, sharable, visual interface to compare your KPIs and increase product insight for

your whole team.

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For the complete KPI guide, visit http://usenotion.com/aarrrt

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http://usenotion.com/aarrrt

Track all your KPIs with ease in one place.

Start your free trial by visiting http://usenotion.com

http://usenotion.com

The AARRRT of Product Metrics

Data & Analytics