The 90-Minute Roadmap to Commercial Photography By: Erick Almas Track: Portrait and Commercial How to break into this market? Have something your unique And put it out there Must break through plethora Storytelling & metaphorical images? About feelings, and emotions About what you want to associate with the product
The 90-Minute Roadmap to Commercial Photography Notes
Oct 27, 2015
Notes from a workshop
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The 90-Minute Roadmap to Commercial PhotographyBy: Erick AlmasTrack: Portrait and Commercial
How to break into this market? Have something your unique And put it out there Must break through plethora Storytelling & metaphorical images?
About feelings, and emotions About what you want to associate with the product
Amazing pictures that are emotional, honest and unique
How to create images that are a representation of us The more personal you make it the more universal it becomes
Become conscious of what you like You need find what makes up your photographic DNA What you want to show to people Practice pictures Find emotional and visual descriptors
What down what you like, what you like about themo Emotions attached
Build pictures
Make list of this is who I am, don’t wait for inspiration, it just doesn’t come to you? Didn’t work over the course of the summer time
Reread your favorite book Inspiration is something you can practice “A goal without a plan is just a wish” D’Antoine de Saint-Exupery”
Must nurture and put things together Created and put together Deliberateness, must be repeatable “Don’t be boring, invent something” Diana Vireland, Fashion Editor
Marketing: Short attention span and were impulsive Top of mind awareness, point of market
Why are agencies done well to reach me?
Wants to debunk that
This is how you should do it1. Tenacity2. Tenacity, if you don’t work hard at it, you won’t have it3. Don’t worry about the bottom start at the top4. Worry about marketing, be smart about it5. Can’t just be a photographer must create visual content
a. Still picturesb. Behind the seen, tells you how its done
Think like the people who advertise to you
One of the most important things is to speak elegantly about your pictures Must be over to do it over and over again Bring your emotions to the connection being made between people ATT has information telling them every store you walk into and when
Storytelling and connect with subject (landscapes or portrait)
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