The 5th Floor 2016

2016THE 5TH FLOORPARTNERSHIP PROGRAM

What?The 5th Floor begin in 2009 as a reaction to the burgeoning interest in Fixed Gear cycling worldwide yet with a UK centric voice.

Originally an online editorial The 5th Floor has developed and grown in parallel with the collective of individuals that contribute to its endeavors as well as reacting to external trends within the cycling and online community.

From providing a voice for a cycling movement, brand consultancy and collaboration, to providing a successful platform for advertising through to establishing competitive race teams in both the UK and USA that subvert traditional constructs in pursuit of their own values; The 5th Floor has done it all.

Why?We have many aims for this forthcoming road, track, mountain bike and cross season, both on the bike in terms of races and indeed results - but also off. Amongst those are a continued promotion of community, creativity and a desire to build on collaborative relationships.

Our principles and endeavors have always been to work with like-minded companies and engender valuable and reciprocal relationships. In summary we seek an atypical sponsorship relationship that’s about what can we achieve together not what can we get from you.

Who?Our team is made up of a small number of individuals who really seek something different from the definitive cycling team or club.

MOUNTAIN BIKE

Race Place Category

H2H Series Overall 1st 2

Muddy Tire 5th 1

Muddy Tire 1st & 2nd 2

Hop Brook 8th 1

MTBNJ Mooch Madness 7th 1

MTBNJ Mooch Madness 2nd & 3rd 2

Waywayanda Spring Cleaning 3rd & 5th 2

Rumble in the Jungle 6th 1

Rumble in the Jungle 2nd 2

Tymor Park Challenge 1st & 5th 2

Lewis Morris Challenge 1st & 2nd 2

Taconic 909 Challenge 2nd 2

Mountain Creek Summer Scramble 3rd 2

CyCLOCROSS (as of 10/31/15)

Quaker City Cross 5th 3/4

Cooper River CX 2nd 3

Caffienated Cross 2nd 4

Caffienated Cross 3rd 3

Green denotes podium

2015 SEASON RESULTS

2015 SEASON RESULTS

CyCLOCROSS (continued)

Race Place Category

West Chester Cross Classic 1st & 3rd 3/4

Whirly Bird Cross 2nd & 3rd 3/4

Marty Cross 3rd 3

ROAD & CRITERIuMS

Trooper David Brinkerhoff Memorial Race Series 6th 4/5

Philadelphia Navy yard Crit 1st 4/5

Trooper David Brinkerhoff Memorial Race Series 10th 4/5

Orchard Beach Crit 1st 4

Orchard Beach Crit 4th 3/4

Bear Mountain Classic (Ny State Championship) 4th 4

Giro del Cielo Stage Race (crit) 4th 3

Giro del Cielo Stage Race (GC) 10th 3

Somerdale Tour de Fish 1st & 7th 3/4

Mengoni Grand Prix 10th 4

The Jersey Devil 8th 4

Green Mountain Stage Race Stage 2 (circuit race) 3rd 4/5

Green Mountain Stage Race Stage 3 (road race) 7th 4/5

Green Mountain Stage Race Stage 4 (crit) 8th 4/5

Green denotes podium

2015 SEASON RESULTS

ROAD & CRITERIuMS (continued)

Race Place Category

Green Mountain Stage Race GC 4th 4/5

Lucarelli & Castaldi Cup 4th 4

I Will Foundation Tuesday Night Race Series 4th 3/4

I Will Foundation Tuesday Night Race Series 10th 3/4

I Will Foundation Tuesday Night Race Series 2nd 3/4Overall Series Sprint Competition

TRACK

Six Days of Kissena week 1 Omnium 3rd 4

Six Days of Kissena week 1 2nd A

Six Days of Kissena week 2 Omnium 2nd 4

Six Days of Kissena week 2 3rd A

Six Days of Kissena week 2 Omnium 1st 4

Six Days of Kissena week 6 Omnium 3rd 4

Green denotes podium

PRODuCT RELEASES

LAuNCH OF THE 5TH FLOOR.CC

SOCIAL MEDIA CAMPAIGNS

#5thbasemiles#5thbikes#5thmtb#5thnyc #findyourfast

5th Floor Geometric 2015/16 Team Bidon Set

Relaunch of our website in its .cc format.

We’ve made a number of changes not only in aesthetic but in performance. Chief amongst this is the inclusion of a supporters blurb on each factions sub-site. In it we briefly describe why we’re so stoked to be partnered with you!

the5thfloor.cc

adidas X 5th Floor 2015/16 Cap

The 5th Floor Cyclocross Bobble Hat

2015 OVERVIEW

ADIDAS X 5TH FLOOR

We worked closely with adidas to produce the 2105/16 kitand could not be happier with the results or response. It combines the style of The 5th Floor with the innovation and technology of adidas to create a kit that performs as good as it looks.

The key racing pieces for the team will be custom-made skin suits, jerseys, bibs, caps and overshoes – all using our green-fluro colour way, shield logo, your logos and of course, the iconic adidas 3 stripes.

Adidas are certainly no strangers to the world of cycling having made cycling shoes since the early 60s, working with the legend Eddy Merckx in the 70s and supported the British Cycling team since 2005 – bagging a mere 48 Olympic and Paralympic medals!

Part of the laydown will also include limited edition versions of the newly launched adistar and climachill range.

Here’s what Kitty Pemberton-Platt from adidas London newsroom had to say:

“For us, The 5th Floor embodies so much of what we think is great about cycling. They repeatedly push themselves on a competitive level, whilst keeping the social side of the sport at the heart of everything they do, continually inspiring others to get out on the road. We are thrilled to be taking our extensive experience in cycling to London and supporting The 5th Floor this season. We’ve worked very closely together to produce the next generation of 5th Floor apparel, which will not only look sharp but give them the best level of performance in the saddle that they’ve ever had.”

Huge thanks to Kitty and all the team at adidas for making this project possible, and a special shout out to Karin Schneider for designing such an awesome kit.

We’re looking forward to progressing with adidas for the 2016 season and beyond.

adidascycling.com | #owntheroad

2015 OVERVIEW

THE 5TH FLOOR PRESENTS: THIS TEAM SAVES LIVES

We’re incredibly excited to introduce our sister team This Team Saves Lives.

Over the years, we have always strived to support and give recognition to women’s cycling and we’re now excited to finally make it an integral part of The 5th Floor with a true extension of our values and aims as a team.

“We are a group of women who live and breathe bikes. We’re driven by weekend adventures, and breaking the boundaries of conventional cycling by taking things off road. We are adventure seekers, artists, racers, and explorers.

This Team Saves Lives is part of a cause headed up by This Bar Saves Lives to provide life-saving therapeutic food aid to children suffering from malnutrition. For every bar you purchase from This Bar Saves Lives, they send a packet of life-saving food to a child in need. And this year, for each top 10 placement achieved by a rider on our team, we will donate enough food aid to help save one child’s life.

Joining a cause that we strongly believe in not only adds to the drive behind the goals we wish to achieve in our races, it gives our team a distinct purpose that transcends purely cycling.

The 5th Floor Joins as our presenting partner: Their unique approach to documenting, projecting and influencing the culture of cycling, is in perfect harmony with This Team Saves Lives. We welcome their bolstering support, while we will add a distinctly female voice to their many facets.”

2015 OVERVIEW

Champion partner

While the debate rages on about whether money actually makes the world go round or not we can confirm it makes our wheels go round. To win races these machines need maintenance, they need transported to races and they need their race fees paid for. It’s all their fault not ours.

When people see The 5th they will at once see you. This is a relationship we would love to grow over a number of seasons and with whom we will develop dedicated creative strategies to repay the investment.

$2,500+

Quarterly/monthly product drops

+ $500 - $1000

Product Discounts

your Comitment

your Comitment

your Comitment

our Comitment

our Comitment

our Comitment

• Featured product or company on social media• Exclusive dinner and a ride with team• International recognition through 5th LDN• Creative celebrations of the partnership i.e custom bottles, caps, frame decals+ Supporter & Contributor commitments

LOGO PLACEMENT

Entire central pocket

Back of Jersey

Website

LOGO PLACEMENT

LOGO PLACEMENT

• Visibility on social media• Marketing platform for new product launches• Race parc ferme sample handouts• Product collaborations+ Contributor commitments

• In depth product reviews• Logo displayed on website• Brand loyalty/ambassadors• Monthly team newsletter

SuStaining SupporterBefore someone decided small pieces of metal and sweaty pieces of paper were the best way to get something, people used to exchange goods. Call us old fashioned but we still thinks there’s a whole lot of worth in that. By granting us the ability to endorse products we truly believe in, we will shout from the rafters about you, or let our competitors quietly study your logo on the rear of our jersey as we cross the line.

graSSroot ContributorBy permitting us access to favourable price brackets, discount codes and the likes your logo with click-through will appear on The 5th Floor.cc Need a LBS to facilitate? No problem, 718 Cyclery is our store partner PS we like when you call it Pro Pricing, it makes us feel good.

The 5th Floor Partnership Tiers