The 4LTR Press Story
Jan 08, 2018
The 4LTR Press Story
What Makes 4LTR Press Different?
New Approach: Reach out to Students First– We listened to our customer: Student involvement
• Student Focus Groups• WebExs• Personal Interviews
Goals- Understand Student’s Learning patterns and motivation- Understand Student’s Learning styles
Today’s Learners
• Work More Hours Than Ever Before, Sometimes Have Two Jobs
• Spend More Time with Their Families
• Enroll in up to Five Classes at a Time
• Have Multiple Learning Styles
• Perform Multiple Tasks at Once (3.4)
• Time Management is the Biggest Challenge and Highest Priority
(Cengage Learning Marketing Research, Student Driven Innovation, September 2006.)
What Do Students Tell Us?
• Textbooks Too Expensive and Too Long
• Look to End-of-Chapter/Bold Terms
• Cram Night Before or Morning of Test
• Keep it Simple: Technology & Print
The Idea
• Get Back to Basics for Faculty and Students
• Acknowledge That Today’s Students Learn Differently and in Various Ways
• Deliver a More Engaging Teaching and Learning Solution to Help Drive Better Outcomes
It Does Not End There!
Student Tested, Faculty Approved
Back to Basics with You
New Approach: Confirmed Concept with Faculty– We listened to our customer: Faculty Approval
• Faculty Focus Groups• WebExs• Personal Interviews
GoalsFaculty help us create a text that works for them &
their students.
The Solution…
• A reinvented set of learning tools built around today’s students
• All content, key terms, chapters, learning outcomes/objectives found in “big books”
• A suite of digital tools and print components for students and superior supplements for faculty
• An evolving product line based on continuous feedback loops from students and faculty
The Solution
Value Drivers
“Student-Tested, Faculty-Approved”
ENGAGEMENT
ACCESSIBILITY
DIFFERENT LEARNING STYLES
VALUE
A Consistent Brand Experience
A Consistent Brand Experience
4LTR Press – By The Numbers
• Over 6,000 Faculty & Student Voices Have Informed our Development
• Over 200,000 students and 900 Adopting Schools
• 40% of Schools Using Multiple 4LTR Press Solutions
• 98% of Faculty Adopters Would Recommend to a Colleague
• 78% of Faculty Adopters Reported Higher Grades or Better Classroom Engagement
ECON ~ Micro & Macro Published 5/08Adopted at over (54) Schools & 17,000 +
Developmental Feedback
• Given the nature of the Managerial Economics course and how the content is taught and presented, do you think this model would work? Why or Why?
• Where do you think your typical Managerial Economics textbook falls short in terms of design, pedagogy or structure?
Developmental Questions• On a scale from 1 – 10 where would you rate this?
• Given your score, what would be have to do to bring it up one notch?
• Based on what you have seen, is this a product you would consider adopting once it was released? Why or why not?
Are you IN?