The 4 R’s of Data Collection: R oles, R esponsibilities, R outes & R esources Updated 6/5/2013.

The 4 R’s of Data Collection:

Roles, Responsibilities, Routes & Resources

Updated 6/5/2013

Roles

Data Collectors Drivers Point of

ContactEvaluation

Center

Forming Teams

• Select people that know the route area• Select people that won’t stand out• 1 adult driver/field notes collector• 1 navigator/data collector

Store List

Route MapsMap of Route #1

Step-by-step Directions

Data Collector Responsibilities

• Must attend training + practice• Responsible for handheld device• Follow scripts and protocols• Collect accurate data• Wait to select Finish until in car• Discuss uncertainties & photo

opportunities with driver• Touch Finish before moving on

Driver Responsibilities

• Follow route maps• Safely transport data collectors to stores• Have maps, manuals, team info on hand• Help determine % ads ratio• Ask about difficulties, uncertainties, and

photo opportunities• Help resolve questions, record field notes• Call POC with problems, submit field notes

Field Notes

Safety/Communication

• Always carry team contact information• Data collectors work in pairs (where possible)• Drivers keep data collectors in sight• Line of communication =

Data Collectors Drivers Point of

ContactEvaluation

Center

Point of Contact (POC) Responsibilities

• Establish data collection protocols• Remain reachable during data collection hours• Collect, review field notes daily/when possible• Upload data from devices daily/when possible• Report any data problems to TCEC• Confirm number of completions with TCEC

Tobacco Control Evaluation Center (TCEC) Responsibilities

• Assign a TCEC associate to each LLA

• Communicate regularly with each POC

• Provide support as needed

Here’s What TCEC Can Do

• Help with device set-up• Assist with data collection

training• Troubleshoot problems in the

field• Verify data uploads• Perform data cleaning • Deliver final data set to each LLA

Available Resources

See the CTCP Retail Campaign website for: • Creating Route Maps & Field Notes Forms• Roles & Responsibilities handout• Survey Practice Options presentation• Survey Practice Scenarios handout and slide

deck• Training Data Collectors to Use Handheld

Devices presentation

Roles, Responsibilities, Routes & Resources

Have questions about this presentation?Contact Robin Kipke 530.752.9990

[email protected]